logo Successive-Technologies-Logo
  • search iconsearch icon
  • About Us
    • About Us arrow-red
    • Culture arrow-red
    • Partners arrow-red
    • Awards & Recognitions arrow-red
    • Careers arrow-red
    • Global Capabilities arrow-red
    • How We Work arrow-red
    • Founder’s Club arrow-red
    Top 5 Content Management Systems (CMS) in ASP.NET
    Top 5 Content Management Systems (CMS) i...
    View all Services
    Kredin
    Kredin
    View all Case Studies
  • Services
    • Digital Enterprise arrow-red
    • Digital Experience arrow-red
    • Cloud Transformation arrow-red
    • Digital Innovation arrow-red
    • Creative arrow-red
    • Consulting arrow-red
    • View All arrow-red
    SaaS vs. Custom eCommerce Platforms: What’s Best for Startups?
    SaaS vs. Custom eCommerce Platforms: Wha...
    View All Services
    MacroPlate
    MacroPlate
    View All Case Studies
  • Industries
    • AgriTech arrow-red
    • Retail & Commerce arrow-red
    • Media & Communication arrow-red
    • Logistics & Distribution arrow-red
    • Automotive arrow-red
    • Healthcare & Life-Science arrow-red
    • Legal arrow-red
    • Travel & Hospitality arrow-red
    • ISVs arrow-red
    • View All arrow-red
    Salesforce Announces Revenue Cloud to Enhance Business Revenue Growth
    Salesforce Announces Revenue Cloud to En...
    View all Industries
    Smartfarms
    Smartfarms
    View all Case Studies
  • Resources
    • Blogs & Insights arrow-red
    • PR and media coverage arrow-red
    • Case Studies arrow-red
    • Technical Articles arrow-red
    Everything You Need To Know About DevOps Maturity Model
    Everything You Need To Know About DevOps...
    View all Services
    Meeting Hub
    Meeting Hub
    View all Case Studies
  • Contact Us

The Surging Importance of a Mobile-First Design Approach for Enterprise Web Projects Enterprise Technology Solutions

The Surging Importance of a Mobile-First Design Approach for Enterprise Web Projects

Even though many of us now habitually use devices of different screen sizes in our everyday lives, when it comes to enterprise web development, we still tend to think of desktops as the be-all and end-all. 

Unfortunately, if you begin with a desktop-first approach and remove or shrink elements to fit smaller screen sizes, many elements don’t adapt well. Sites designed this way may be mobile-friendly, but they don’t offer a good user experience. 

With a mobile-first approach, designers start with user interface (UI) design for mobile screens and then go on to add functionality for larger screen sizes. Designing the smallest interface first eliminates all non-essential elements to allow for faster and more fluid rendering while retaining core functionality. 

Given recent shifts in consumer habits and the evolving technology landscape, it’s no longer enough to treat mobiles as an afterthought. Enterprises have to think smaller — think mobile-first.

Why do enterprises need a mobile-first design approach?

A mobile-first process allows enterprises to do a lot more and gain a competitive advantage. Here are 7 reasons why enterprise web development can benefit from a mobile-first design approach. 

1. Reach a wider audience

According to Statcounter, as of September 2021, 56.11 percent of traffic worldwide came from mobiles while only 43.89 percent came from desktops. 

According to estimates by the World Advertising Research Center (WARC), by 2025, almost three-fourths (72.6 percent) of users will use only their mobile devices to access the internet. That’s almost 3.7 billion people.

importance of mobile-first design in enterprise web applications

Even households that are unable to afford a desktop computer will have internet access via smartphones, making these devices critical for essential functions such as paying bills, applying for jobs, etc. 

These usage statistics present a huge opportunity for businesses to offer their products or services via mobile devices. 

This is in line with Google CEO Eric Schmidt’s 2010 assertion that mobiles will ultimately become the way that businesses provision most of their services. 

And this brings us to another reason to employ a mobile-first design approach. 

As mobile usage has outgrown desktop usage, Google has also switched its indexing algorithms to favor and primarily use mobile versions of websites rather than the desktop versions for indexing and ranking. Mobile speed, interactivity, and visual stability are also key ranking signals. 

This means that if a website is optimized to perform well on mobile, it’s more discoverable through Google. And greater discoverability eventually means a higher potential for conversion. 

What’s more, smartphones can also improve access for people with visual or cognitive disabilities, meaning more people are able to use the products and services provided by a business. 

2. Improve relationships and boost retention

importance of mobile-first design in enterprise web applications

A survey conducted in February 2021 found that almost half of smartphone users in the United States spend 5-6 hours on their phones each day. 

With near-constant access to customers, enterprises can use mobile phones to build better relationships with them by delivering engaging and valuable experiences. 

Chatbots, social media marketing, push notifications, and other such technologies can be deployed to increase customer engagement and ultimately customer retention. Customer service in particular is one of the areas for any product or service company that can really be elevated with a mobile-first approach. 

Recent trends such as personalization, omnichannel content delivery and commerce capabilities, social commerce, and augmented reality (AR) are set to completely transform how businesses can deliver services to customers over mobile. 

Read more about Embracing Mobile Commerce for Breakneck Growth

3. Unlock new revenue streams

Mobile phones allow enterprises to employ different monetization strategies, creating new revenue streams. 

Some examples of potential monetization strategies include paid products and services, in-app purchases, premium capabilities, and more. Businesses can also gamify the mobile experience to increase engagement. 

The fitness industry and the academic industry have already taken huge strides in diversifying their offerings through mobile devices and gamifying the user experience (in the form of personalized coaching plans, daily challenges, etc). This helps them engage their existing customer base while also delivering an ever-widening range of additional offers and services to help increase their profitability. 

4. Gain customer insights from data

corporate web application development in USA

Mobile phones allow enterprises the opportunity to collect valuable data about their users. 

This data can be gathered from wearables, smart home devices, or cars about users’ location, activity, and health metrics. As the Internet of Things extends to include more and more household electronics such as security lights and cameras, appliances, and temperature control systems, the amount of data available and its possible applications also multiplies. 

Enterprises can use this data to gain valuable insights into user behavior patterns and personalize experiences for them. 

Read about how to Leverage AWS IoT Core for Connecting Devices to the Cloud

5. Improve UX and increase conversions

Given the space constraints on smaller screens, starting the design process with mobile phones makes sense. This is, after all, the most challenging part. 

A site that has a well-designed UI for the mobile screen will function effectively on larger screens as well because essential components of the user experience are already clearly defined and developed. It’s easier and more effective to start with a lightweight site designed for mobile and scale it up for desktop than to start with a complex, heavy site and try to scale it down for mobile. 

Content has to be given first priority with a mobile-first design approach. Beginning with UI design for a mobile screen means that any vanity features are naturally eliminated. Designers can prioritize mission-critical elements and features. 

Next, they have to establish a meaningful visual hierarchy, making sure critical elements are displayed first. They also have to design an intuitive navigation flow, prioritizing the most important links and using drawers or hamburgers to display secondary elements. 

All this helps ensure that users are offered a seamless experience on any device. As a result, the bounce rate due to poor usability is reduced, users have better experiences, and the conversion rate increases. 

Read more about Mood Boards and How They Are Important in the UX Design World

6. Improve performance across channels.

If a site is designed for desktop and then elements are removed to make it suitable for viewing on mobile, it’s likely that it will retain a lot of unnecessary bloat and be quite buggy. 

On the other hand, if a site is designed for mobile and then elements are added while building the desktop version, it will remain as lean and efficient as possible, and have minimal bloat and much fewer bugs. 

To a degree, designing with constraints automatically improves the quality of the product. With fewer elements overall and a design that’s optimized for mobile, the site will be lean and fast, able to load quickly even in low bandwidth conditions. 

This can be a significant differentiator for businesses because even a 1-second delay in loading time is known to lead to a 7 percent loss in conversions. 

Read about the 10 Best Mobile Application Testing Tools For 2021

7. Make better decisions with real-time data access

corporate web application development in USA

Enterprises can also develop corporate websites and applications that help them to communicate with their own employees. This can be useful in industries such as consumer goods, insurance, pharmaceuticals, and industrial products where there are usually many employees in the field at any given time. 

Adopting a mobile-first design approach keeping these users in mind can help with data collection and providing quality services to customers. It can enable quick decision-making based on real-time data that is available to everyone across the organization. This saves time, reduces cost, and increases efficiency. 

Conclusion

Global conversions on mobile lag slightly behind desktop, mainly because of usability challenges on mobile. Businesses haven’t yet fully capitalized on the power of mobile. 

But this won’t always be the case. 

As smartphones proliferate, more and more businesses will recognize and capitalize on the potential that they offer, especially as faster mobile internet speeds become available worldwide. 

With time, the mobile conversion gap is closing. And enterprises should act now to prioritize delivering better experiences with a mobile-first design approach, seizing the advantage while they still can. 

Read more about How to Select the Best Pricing Strategy for Your Mobile App

Enterprise Technology Solutions Print
  • Share:
Search
search-img
Categories See All
  • AR/VR
  • Blockchain
  • CMS
  • DevOps and Cloud
  • Digital Experience
  • Digital Tranformation
  • E-Commerce
  • Emerging Tech
  • Enterprise App Development
  • Enterprise Technology Solutions
  • Information & Application Security
  • Mobile App Development
  • Quality Assurance
  • Services
  • Software Development
  • Tech Updates
  • Telemedicine
  • UI UX Design
  • Uncategorized
Recent Posts
  • Adobe Experience Manager (AEM): All you need to know Adobe Experience Manager (AEM): All you need to knowarrow-red
  • Hospital Management System- A Medical Facility On-line Hospital Management System- A Medical Facility On-linearrow-red
  • Smart Farming Shaping the Future of Agritech Smart Farming Shaping the Future of Agritecharrow-red
  • How to Choose the Best Magento(Adobe Commerce) Development Company How to Choose the Best Magento(Adobe Commerce) Development Companyarrow-red
  • Adobe Commerce (Magento) vs Shopify: Which eCommerce Platform Is Best? Adobe Commerce (Magento) vs Shopify: Which eCommerce Platform Is Best?arrow-red
  • Top Mobile App Development Trends to Follow in 2023 Top Mobile App Development Trends to Follow in 2023arrow-red
Related Blogs & insights
Mobile App vs Web App: Which Is Better for Your Business?
Mobile App vs Web App: Which Is Better for Your Busines...
arrow-red
Sitecore to Umbraco Migration: The Ultimate Guide
Sitecore to Umbraco Migration: The Ultimate Guide
arrow-red
Launching Web Apps with Flutter: A Comprehensive Guide
Launching Web Apps with Flutter: A Comprehensive Guide
arrow-red
successive-logo-whites
United States - Texas (HQ)

606 Lake Park Drive Coppell, Texas, 75019

+1-888-603-7086

United States - NC

Centennial Campus,1017 Main Campus, Dr Raleigh NC, 27606

+1-888-603-7086

India

Windsor Grand 4th floor, Plot number, 1- C, Sector 126, Noida, Uttar Pradesh , 201313

India

Sky Loft, Creaticity Mall, Shastrinagar, Yerawada, Pune, Maharashtra , 411006

+91-986-065-0546

Dubai

R5 Retail Level, Cluster R, Jumeirah Lakes Towers, Dubai, UAE,

+971 4 454 1159

South Africa

Parktown North, Johannesburg, 2193

+27-(0)-66-219-9118

United Kingdom

7 Hills solutions limited 35 Gatcombe, Great holm, Milton Keynes, MK8 9EA

+44-7473-788-420

About Us
  • Our Company
  • Case Studies
  • Awards
  • Careers
  • Blogs & Insights
  • Media Coverage
  • Contact Us
  • How We Work
Services
  • Digital Enterprise
  • Cloud Transformation
  • Digital Innovation
  • Digital Experience
  • Creative
  • Consulting
Technologies
  • FrontEnd
  • BackEnd
  • Full Stack
  • ReactJS
  • AngularJs
  • VueJS
  • Python
  • Php
  • NodeJS
  • Java
Subscribe to our newsletter
Connect with us
DMCA Protected
DMCA
Terms of Services

2021 ©Successive Technologies

Sitemap | Privacy Policy
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT