Business Objective

Business Objective

ACL stalked the idea of Traffic Analyser - a software solution driven by user experience and based on data to help its many enterprise-level clients visualize data in real-time and in a streamlined manner. They appointed Successive Digital to help them build a sustainable front and backend architecture that eliminates fundamental issues in data management of ACL and provides a faster, more robust visualizer and custom dashboard. But, factoring in challenges of data fetching errors, system malfunctions, and an existing complex architecture made the task far from easy.

Business Challenge

1
Unorganized Data

With millions of communications made each day from thousands of clients, the influx of data was overwhelming and met with unorganized and non-visualized management techniques.

2
Misplaced Safety Systems

There weren't any streamlined safety systems in place to eliminate basic issues, including untimely and erratic system malfunctions which lead to multiple dropped requests.

3
Hundreds of Data Points

There were more than 300 data points that ranged from automated calls to texts and WhatsApp messages that were to be integrated into the visualizer.

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Business Solution

A blueprint to our approach was initiated by solving existing issues in the digital communication platform which included shifting from a CPU-based database management system to GPU, adapting to a comprehensive database architecture based on SQream, and further optimization of database queries for quick record fetching. We also employed leading software technology to develop a clean front end for the end-user, allowing them to visualize real-time data via charts and customizable reports.

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