Category: Product Engineering

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7 Reasons Why Node.js Is Perfect for Enterprise Development

Enterprise application development is quite different from the development of customer-facing applications. Enterprise applications are built to handle complex activities such as managing critical business processes, tracking performance, and storing sensitive information. These applications are often large and cumbersome, with many interconnected features and modules. As a result, the development process for enterprise applications is […]

Node.js vs. Go: Which Should You Choose for Backend Development?

Node.js and Go are two popular backend development tools that power a lot of Internet services today. Although they can seem like entirely different technologies to the uninitiated Go is a programming language while Node.js is a runtime environment both of these are used extensively for backend development. Both of these are extremely fast and […]

Understanding the Benefits of a Composable Experience Strategy

Modern digital experience platforms (DXPs) are miles ahead of legacy content management systems (CMSs). DXPs integrate content management with personalization engines, marketing automation tools, ecommerce applications, and more, allowing brands to deliver connected, consistent, user-centric experiences to customers. All this can be done seamlessly across channels including web, mobile, IoT devices, in-store kiosks, and others. […]

Why Your Business Needs a Digital Experience Platform

The world of today is online, and the digital consumer your customer expects a consistently memorable customer experience (CX) across channels. Enterprises that are ahead of the curve are creating personalized experiences with predictive analytics, seamlessly delivering omnichannel content, using augmented reality and virtual reality in their apps to create life-like experiences, implementing AI-powered chatbots, […]

6 Pivotal KPIs to Measure UX Design Success

“If you can’t measure it, you can’t improve it.” — Peter DruckerMeasurement is at the heart of understanding whether a product, service, or design is good enough to meet customers’ requirements, or if it needs to be refined further or changed altogether. For designers, metrics provide signs that show whether their UX strategy is a […]

Your Ultimate Guide to Setting up an Online Marketplace

Achieving success in the ecommerce domain is no longer simply about money and the size of your warehouse. It’s about choice, and that is all about the variety of products you can make available to the end customer. Today’s retailers are finding that they can offer more choice and ultimately more value to their customers […]

How Online Marketplaces Are Ushering in a More Sustainable Future

Sustainability is the ability to exist without disturbing the ecological balance. While it involves social and economic aspects as well, sustainability most commonly refers to an effort to protect the environment and conserve resources for future generations. For retailers, sustainable business practices are now an important need because consumers today are beginning to care about […]

Why Creating User Personas Is Crucial to UX Success

Imagine it’s 2005 the era before online navigation. You’re travelling to a completely new location, the route shared over a quick phone call, some more semi-accurate data gotten from passersby, but overall fairly lost. Best case you make it to your destination after a number of painful detours. That’s what it’s like to design products […]

A Complete Guide to Heuristic Evaluation

When you’re in the process of designing a product from scratch, it can be easy to assume that users will intuitively understand how you intended it to be used. But this usually isn’t the case. The same features that you find extremely easy to use can leave your users baffled and discouraged unless you design […]

25 Critical Questions to Ask When Starting a UX Project

User experience good or bad affects how customers feel about your product or brand.A good user experience (UX) creates positive feelings in the customer’s mind and increases the chances of them returning. A poor user experience, on the other hand, can create negative emotions and reduce loyalty. To be successful, businesses need to pay special […]

Enhance Your Business Performance with AI Chatbots

The Internet boom and tech advancements gave rise to many new ways to communicate – from email to social media, mobile apps, and online forms. However, thanks to massive advancements in Artificial Intelligence & Machine Learning, now we live in the era of AI chatbots- a sophisticated, interactive Conversational AI solution allowing customers to ask […]

The Key Ingredients of an Ideal Content Management System

A content management system (CMS) allows the users of a website to modify its content without needing to have any technical knowledge. It empowers marketers and content publishers, giving them the independence they need to run effective campaigns without the intervention of a development team. With the right CMS, content operations can run faster, more […]

How Retailers Can Overcome Their Biggest Challenges Today

COVID-19 has forced the retail industry into a state of continuous reinvention. Shifts in the landscape caused by the pandemic have necessitated a complete rethinking of retail brands’ e-commerce strategy. Many have struggled with this, while a few have found themselves ideally placed to make the most of the change. Sales figures have fallen, growth […]

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