Efficient Content Management for Media and Advertising Company
Our solution transformed Dentsu’s content management, reducing manual efforts and boosting efficiency with a centralized,...
Migrated our client’s travel platform from a legacy system to Strapi headless CMS, boosting conversions by 30%, providing scalability, flexibility, and a user-friendly interface.
Increased Sales
Operational Efficiency
Our client is one of India’s leading travel services providers, with over 700 corporate customers. The company provides information, pricing, availability, and booking facilities for domestic and international air travel and hotel bookings, holiday packages, buses, trains, in-city activities, inter-city and point-to-point cabs, homestays, and cruises. It enables leisure and business travelers to explore, research, compare prices, and book various services that cater to their travel needs.
As a leader in the travel and hospitality industry, our client was facing issues with its outdated system. Hence, they wanted to migrate to a modern platform that offered scalability and flexibility for its business operations and gave its client-facing server a new look and feel.
We collaborated with the client to build a robust content management ecosystem, streamline operations, & enable improved traveler experience down the line.
We developed a custom search and filtering feature for the client’s new system and provided integrations, including Map Integration (Google Map Integration using Lat-Lon information of Hotels) and SSO Integration using Yatra’s SSO application(for authentication and authorization of users).
To improve content governance and operational efficiency, we implemented role-based access controls (RBAC) across the Strapi CMS. Different teams—marketing, editorial, and technical—were granted granular permissions aligned with their responsibilities. We also set up staging, development, and production environments to streamline testing, approval cycles, and controlled rollouts without disrupting the live site experience.
As the client planned to scale their content across global markets, we integrated content localization features into the Strapi setup. This empowered teams to create and manage multilingual content efficiently. Additionally, with the headless structure in place, the client was able to deliver consistent content across multiple channels, including mobile apps, web platforms, and third-party tools—without duplicating efforts.
We migrated their existing CMS (based on traditional format) to Strapi headless CMS in order to modernize their operations and architecture end-to-end. We chose Strapi for CMS modernization as it provides the most flexible ecosystem for integrating any tools and technologies. As a result, it offered us a space where we were able to customize the client’s platform while aligning with their brand identity.
Backed by Strapi’s flexibility and extensivity of NextJS framework, we revamped the client’s existing UI design and utilized NextJS and ReactJS to build a captivating frontend solution while keeping their core brand image intact.
By utilizing Strapi API-driven architecture, we created an ecosystem for the client’s system wherein the content was segregated into two parts–API driven Data (that doesn’t change frequently and is retrieved from multiple data sources) and CMS Driven Data (that can be changed and managed from Strapi Admin Panel and is key to managing promotional data/information).
Explore key outcomes & business impact delivered
Our solution enabled rapid UI revamping and easy content management via the Strapi admin dashboard, improving overall operational efficiency.
Our solution has also enabled the client to modify their content as per specific regions, improving user engagement and customer experience.
With platform migration to Strapi CMS and revamped existing pages, the client’s business has witnessed increased footfall, especially during peak seasons (Diwali and Wedding Season).
Our solution has enabled the client to create a seamless, responsive, and personalized experience, significantly increasing booking conversion rates.
“Managing content across multiple regions and platforms slowed us down until we partnered with Successive Digital. Their team helped us streamline our entire content workflow, from creation to publishing. With their support, we reduced duplication, improved localization speed, and gained better control over our digital assets. What once took days now takes hours. Successive Digital didn’t just bring in technology but clarity, structure, and a process that scales with our business.”
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