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Unified AWS-Powered AEM Platform for Six Agricultural Brands
We built a single AWS-powered Adobe AEM 6.5 platform that delivers 6 agricultural brand sites across 2 markets from one governed environment, reducing manual publishing effort by 60%.
At a glance
Industry
Advertising
Location
US & Canada
Successive Highlight
99.9%
Platform availability across seasonal publishing peaks
60%
Reduction in manual publishing effort
About the Client
The client is the world’s largest producer of potash and a major supplier of nitrogen and phosphate products, reaching growers on six continents through its agricultural retail network. Running multiple brand websites across geographies and product segments had made content quality, brand consistency and publishing efficiency a growing operational challenge. The platform was developed by the client’s content partner, Successive Digital.
Challenges
The client had six brand websites, six audiences, two regional markets and one content team and there was no platform built for that complexity. Publishing processes were fragmented and silo’d, brand governance was difficult to enforce across six identities, US and Canada markets variations were handled manually, and seasonal traffic peaks stressed the setup. The campaign time to publish was slow and the distinct seed brands needed their identity within one system.
Solutions Implemented
Successive Digital provided end-to-end platform design, including AEM 6.5 architecture, component development and AWS infrastructure design. AEM stores page content natively in its JCR / Oak repository and leverages selected AWS services for asset storage, edge delivery, compute, security, and observability at scale.
01 DAM Asset Storage
DAM asset binaries are stored in Amazon S3 via AEM’s DataStore, offloading large files from the JCR/Oak repository and keeping it lean; assets are delivered by CloudFront through signed URLs.
02 Global Content Distribution
Amazon CloudFront caches rendered pages and assets at edge locations near growers and takes the brunt of the peak request load during planting season, keeping all six sites fast.
03 Elastic Computing
When launching products and seasonal campaigns, AWS Auto Scaling scales the AEM publish tier horizontally, then scales back down, offering reliability without expensive year-round over-provisioning.
04 Monitoring & Alerting
Amazon CloudWatch monitors publish-tier health, cache hit rates, errors and response times, with custom dashboards, automated threshold alerts and centralised logs for fast incident diagnosis.
05 Safety & Resilience
AWS IAM enforces least privilege, WAF and Shield block exploits and DDoS at the edge, Secrets Manager guards credentials, and multi-AZ storage allows for zero-downtime resilience.
Outcome
One Governed Platform Delivering Speed, Consistency, And Resilience At Scale
Reduced manual publishing effort by ~60%, allowing the client’s content team to focus on more value-added tasks across the six brand websites.
Campaign and product pages go live ~70% faster, accelerating time-sensitive agronomic advice and promotional windows.
99.9% uptime for the platform during seasonal publishing peaks and zero production outages during high-traffic planting season.
Operating six brand sites in two markets (US and Canada) from one unified publishing workflow.
“Successive Digital gave us the foundation to manage our brand portfolio at scale. The platform they built has changed the way our team fundamentally writes, governs and publishes content for six brands. Things that took days are now happening in hours and the consistency across markets has been a real turning point in how we operate.”
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