Digital Transformation for a Building Material Supplier

The client’s transformation reflects how focused digital engineering can simplify operations, enhance customer interactions, and support sustainable growth in a highly competitive market.

At a glance

Industry

Retail & Supply Chain

Location

United States

Successive Highlight

100%

Order sync success achieved post-integration

72%

Improvement in Google page speed scores

About the client

The client is a trusted building materials supplier serving both professional contractors and DIY homeowners in the Pacific Northwest. Known for its customer-first approach, the client offers a broad selection of high-quality lumber, decking, fencing, and hardware products, backed by expert service and personalized project support.

About this project

The client faced several operational challenges stemming from its Magento-to-BisTrack integration. The outdated platform created noticeable inconsistencies across the user experience, making navigation and transactions inefficient. In addition, broken search functionality, weak SEO performance, and limited visibility into analytics further impacted digital performance. Infrastructure limitations and the absence of robust sync monitoring contributed to inefficiencies, resulting in data flow disruptions between systems and complicating backend management.

Solutions Implemented

To address operational inefficiencies and enhance digital performance, the client implemented a series of targeted technical enhancements. These efforts targeted core areas, including system stability, user experience, and backend reliability, resulting in a streamlined and future-ready commerce infrastructure.

‍‍‍Robust System Integration:

‍Introduced sync retry logic, resolved tax and pricing discrepancies, and enabled real-time error alerts for smoother operations between Magento and BisTrack.

‍Advanced Backend Monitoring:

‍Deployed custom admin tools and real-time sync tracking to maintain data accuracy and improve issue resolution speed.

Platform Stability Upgrades:

‍‍Upgraded Magento, fine-tuned performance, and applied essential security patches to ensure a stable and secure foundation.

Optimized Checkout & Pricing:

‍Refined user-based pricing logic and resolved issues with tiered promotions to support complex B2B transactions.

Enhanced User Experience:

‍Improved the “My Account” section, optimized the checkout flow, and clarified store credit usage for better customer satisfaction.

Search, SEO & Infrastructure Improvements:

‍Rebuilt live search capabilities, implemented SEO tracking via GTM, cleaned up logs, introduced cloud backups, and fixed background job execution.

Providing results that exceeded the client’s expectations

70% faster checkouts, optimized UI workflows, and pricing logic significantly reduced checkout time, improving conversion rates.

100% security patch compliance, with a fully updated platform, minimizing vulnerabilities, and strengthening overall system security.

Enhancements to the “My Account” section and consistent pricing logic led to a smoother, more intuitive user experience.

Streamlined processes and stable infrastructure resulted in fewer user-reported issues and support tickets.

“Partnering with the team was a turning point for our digital operations. They quickly understood the complexity of our Magento and BisTrack integration and delivered solutions that made a measurable impact. From accelerating our checkout process to stabilizing the platform and enhancing user experience, every improvement was thoughtfully executed. Today, our systems are faster, more secure, and far easier to manage-and that’s made a real difference for both our customers and internal teams.”

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