More than 50% of internet traffic comes from smartphones alone, and users spend 90% of their time with smartphones on mobile apps. The stats show that the mobile app has become an essential part of the lives of the people. A seamless mobile app interface is the primary reason for increasing use of mobile apps across the globe.
If your mobile app can provide a smooth user interface, then it’s likely that your app will have higher retention rates and more downloads. It means you will earn significant profits for your mobile app for an extended period. But, if the app interface is not satisfactory, then people are likely to uninstall your app in no time.
More than 25% of the apps downloaded from the app store got accessed just once after the download owing to its bad user-experience. You wouldn’t want your app to have a similar fate. And that’s why you may refer to the ten things to keep in mind while choosing a mobile app interface; it will help you have a flawless app interface.
1 – Keep the cognitive load low
Cognitive load means the amount of brainpower needed to run the app. The human brain has limitations, and it can process only a certain amount of information at once. When your app provides excessive information to the user at once, then it may become overwhelming for the user, and he/she may give up on the task. So, when you’re designing the app, ensure that you only provide easily readable and understandable information on one screen.
2 – Know your app’s end objective
If you don’t know the end objective of your app clearly or you cannot describe it in a few sentences, then the app’s end-user is likely to get confused and ultimately uninstall your app. The average time of app deletion is 5.8 days, and if you want your app to stay in the users’ phone longer than that, then you need to have clear objectives.
3 – Clear the clutter
Clearing the clutter is the top recommendation for having a seamless app interface. Clutter is the arch-enemy of a smooth interface. Cluttering often overloads the user with unnecessary information; each button you add, picture, and graphics make the screen more crowded. Clutter is annoying on desktop, but on the mobile app, it becomes even worse. So, it would help if you focused on removing things in your design that are not necessary.
4 – Make a good first impression
There are millions of apps across various app stores. When you launch your app in such a competitive market, it better needs to make an excellent first impression. When the users install your app for the first time, they should get exposed to an aesthetically pleasing screen and smooth user experience. When you ensure a comfortable experience for the user, then they will have more reasons to keep using your app. It will increase the retention rate of your app.
5 – Reduce the tasks
It would be best if you looked for things in the app design that requires user-efforts. It can be entering their credentials, or any other data, making decisions, and so on. Instead, you can reuse the previously entered data by the user. You should not ask the user to type the same information repeatedly; instead, you should set smart defaults that use already available data. By doing so, you will reduce the tasks for the users, and they will have more convenience while using the app.
6 – Put visual weight to convey the urgency
The essential element on the screen should have the most visual influence. You can add more weight to a component by increasing the font size, weight, and colour. When you add weight to essential items on the screen, they will be easily noticeable. They will not only catch the users attention but also make their tasks simpler.
7 – Break the sizeable task into tiny chunks
If a task has a lot of steps and actions required from the user, then it’s better to break it into small pieces or sub-tasks. It is essential in the mobile app because you don’t want the user to get bombarded with a lot of steps at once as it will increase complexity for the user. For instance, you can look at a step by step checkout process of e-commerce apps. It goes like log-in, address details, payment, and then confirmation.
8 – Incorporate familiar screens
Familiar screens refer to screens that users see in many apps. Screens like ‘getting started,’ ‘search results,’ etc. have become a well-known standard across mobile apps. Such familiar screens don’t require further explanation because users already recognize those screens. It allows users to use past experiences to interact with the app, and it takes away the learning curve.
9 – Lower the user input
Typing on a small screen of a Smartphone can be irritating as compared to typing on a laptop’s screen. Typing on a small screen has higher chances of typos and other typing errors. It may lead to a frustrating experience for the user. Therefore, keep forms and other text-required fields as short as possible.
10 – Use a consistent flow of design
An inconsistent design is a significant deterrent for app users. You may want to get creative with colours, fonts, and graphic, but it may come across as a complicated and messy flow of the design. Whereas using a consistent flow of design will help users learn patterns and get familiar with the app. It will act as a guide throughout the app’s menu and other features. It would help if you made the functionality of the app easier and give air to breathe to the users.
Every 1% that you invest in the user experience can give you a return up to a total of 100%. Therefore, it’s worth it to invest in getting a seamless app interface. You will not only earn great money but also stay ahead in the competition. Those above were the things you should keep in mind while choosing a mobile interface. It will undoubtedly help you have the best user experience.