Posts Tagged ‘Voice technology’

Top 5 E-commerce Trends You Should Know

Thursday, September 17th, 2020

The E-commerce marketplace is evolving at a great pace. In alone 2019, the global e-commerce marketplace has crossed the US2$ trillion threshold. Online consumers are fueling day in and out and accessing e-commerce. The reason being, growing internet penetration, especially on mobiles and purchase power. 

But, what’s the score in 2020, and what are the trends that are ruling in 2020 on the global e-commerce market?

 Have a look: 

  1. Voice Search
Voice commerce

Source: Growcode

Voice commands like; “Hey Alexa order my groceries”, are invading in our daily lives.  Especially when it comes to a person with disabilities, it is a perfect choice. They simply have to command the search engine for anything they need. 

To attract more customers, you need a voice search commands optimized marketplace. This will help you to serve the most personalized experience to your customers. 

Add-on Benefit: Intuitive, hands-free, perfect for multitaskers 

  1. Personalization 

A very popular customer experience quote— “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” This is what we call personalization.  It is not delivering what your business wants. It is allowing every customer to consume the experience the way they want. And, helping them achieve what they want at each stage. 

 E-commerce personalization is an approach to deliver a personal experience on e-commerce. How? By dynamically showing —

  • product recommendations;
  • content;
  • offers based on previous actions;
  • purchase history;
  • browsing behavior;
  • and other personal data. 

Add-on Benefit:  Increases repeat purchases, more sales & increase conversion.

  1. Mobile Shopping & Mobile Payments

Since smartphones advent, mobile commerce is on the rise. Why?  There are two reasons: 

  1. An individual uses a smartphone for more than four hours per day. 
  2. E-commerce portals are mobile friendly and optimized to deliver the best mobile experience to clients. 

Emerging e-commerce businesses and tech giants, both are working their best to improve user experience & facilitate mobile payments. 

Mobile payment trend
      The Rise in Mobile Payment Market Size

Add-on Benefit: One-click payment and secure payment.

  1. Headless E-commerce

Headless e-commerce is a hot topic, today. It decouples the presentation layer of a site from the e-commerce functionality. As a result, services can deliver richer content and more personalized customer experience.  You can deliver what your consumers want more quickly and can still remain competitive.

Traditional vs headless ecommerce

Add-on Benefit: Agile marketing and seamless integration

  1. Virtual Reality (VR)

Also known as computer-simulated reality, VR is quite an impressive feature. It gives your website or app a look and feel of a simulated environment. Moreover, it creates a more personalized shopping experience for your customers. 

Virtual reality and augmented reality in the industries

VR/AR Technologies Industrial Benefit

Wondering, how VR and AR are a real e-commerce opportunity? 

 Simple, it creates a simulated environment. You can ‘visit’ virtual showrooms and visualize the products in real life.

Add-on Benefit: No more language barrier and 360-degree product view. 

Summing Up

These are the top 5 trends impacting the e-commerce marketplace. There are plenty more waiting with the wings to fly. Will single-day shipping become the new expectation? Will facial recognition in stores will connect to customer shopping data online? Or, will delivery drones will create a buzz in commerce in 2020? Time will tell. We’re excited to see what the e-commerce marketplace has more in the near future.

Voice Technology- The Next Big Thing

Thursday, January 23rd, 2020

Voice technology is a fast-growing concept that has become a daily part of our lives. At home, we have our smart speakers like Google Home and Amazon Echo, both of which make use of their respective company-developed voice technology.

We are all aware of Alexa and Siri — the two most common virtual assistants powered by voice technology. Even on our Android smartphones, we have Google Assistant. All this shows just how heavily incorporated voice technology has become in our daily lives in such a short period of time.

In fact, according to Econsultancy, as much as 40 percent of all internet searches will be activated using voice search by 2020. As more and more people use this technology, the demand rises, which means that technology providers will have to increase their investments in voice technology.

Voice Technology for Augmented Growth

It’s not just consumers who can make use of the power of voice technology; even businesses can harness their benefits. Although voice technology is definitely more popular among consumers than businesses as of now, it is likely that this trend will change.

While just 31 percent of businesses use voice technology at work compared to 46 percent of adults in the US, it is predicted that the first number will see an increase in the next few years. This is because major tech providers are already rolling out voice technology aimed at businesses, including:

Alexa for Business

Amazon is working on developing Alexa for Business, where the technology will store all-important business information related to user accounts, devices, skills, and so on, thereby enabling the virtual assistant to increase efficiency in the workplace. There is no doubt that this tool will be of great use in meetings.

Watson Assistant

With this white label tool from IBM, businesses can build conversational interfaces into any device, application, or channel. The best part is that you don’t have to be a professional technician to be able to use this. AI-powered assistants that use voice technology can be built by non-technical users too.

Voice technology is a melting pot for three different technologies, which are IoT, Artificial Intelligence, and UX, which allows users to make hands-free use of technology. Top UX design firms play an important role in the development of the best voice technologies today.

As more people understand its advantages, it is being quickly adopted by many sectors, including marketing, automotive, fin-tech, healthcare, and more.

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