Posts Tagged ‘UI UX Design’

Top 5 UX Strategies for E-Commerce

Thursday, November 5th, 2020

Present customers are more picky and discerning than ever. According to the latest survey by Adobe, 38% of online shoppers leave a site just by looking at the design. 68% of users wouldn’t submit a form if it requires too much personal information. That’s the reason why most of the businesses are working hard to have a clean & easy to navigate e-commerce store. This will not only give a better user experience but will also make purchasing intuitive. But, what is e-commerce user experience, why it matters, and what are the top UX strategies for an e-commerce store? 

Have a look: 

What is E-Commerce User Experience?

An e-commerce user experience (UX) is to—

  • get inside the mind of your end-user;
  • identify what can provide the user with a simple, enjoyable, and logical shopping experience.

Why UX Matters for E-Commerce?

UX is very critical to e-commerce. It ensures easy navigation, helps you find what you need, and gives you the freedom to buy anything in a few clicks. And, the more you give someone ease & convenience to buy from you, the more frequently they will come. (Note: Do you know a second delay in load time can result in approx. 20% low conversions in retail.) This is the only reason that you need to ensure that your company (e-commerce store) delivers the best UX. 

Top 5 E-Commerce UX Trends

  • Simplified Navigation

An easy-to-navigate website ensures an excellent user experience. A big NO to the cluttered menus. The present era calls for Minimal, Consistent, and Interactive designs. Easy menus ensure easy navigation to and from. (Tip: Ensure that your internal pages are a max of four clicks away from your homepage.)

  • Mobile-Friendly UX 

A survey reveals that around 27% of the traffic of business is from mobiles and tablets. Users expect the same experience on mobile devices as they have on desktops or any other devices. Make sure your UX/UI is compatible with both; large screens and small screens. The mobile-responsive UX is leading and will be only the leader in the near future.

  • Personalization

It’s a true fact, people enjoy a website or an app more when it provides individual experiences on interaction. This helps users feel more connected and special. A personalized user interface helps you create an instant bond between the website/ app and users. This leads to great loyalty and affinity towards the brand. Last but not the least, it also helps you produce more revenue.

  • Content as Information Architecture

Delivering the right information to your customers at the right places is primarily the best aspect that needs to be focused. It is not only user-friendly but also SEO optimized. This way you can help your customer from scratch to final dispatch to its usage. Good information architecture results in an online store’s success.

  • Easy Checkout Process

An easy, secure, and fast checkout process is the need of the time. Customers want a payment gateway where you don’t need to key in your personal data again and again. In short, they seek for a process where personal data gets secured by reliable encryption methods. 

The Bottom Line

Despite which industry you work for, your business needs a simple, clean, and attractive UI/UX. Now that, when you know the top 5 UX strategies for e-commerce, it’s time to implement them and reap max benefits. 

For expert advice and assistance, feel free to connect with us. Successive Technologies have been in the market for the last one decade. Our professional designers not only help you improve the look & feel of your website, but also helps you generate more leads, drive conversions, and build customer loyalty in no time. 

Looking for Passionate UI/UX Designers to Enhance Customer Experience? Connect with Us!

What are Mood Boards and How it is Important in UX Design World?

Monday, October 19th, 2020

Summary: Mood boards are the most powerful tool in the creative field. They are a killer asset for both your blog and social media presence. In this blog post, we’ll be briefing you about mood boards, their benefits, and some handful of tips for designing your own.

Do you think you need a degree in graphic design to create stunning and compelling mood boards? Do you think the best toolsets, a creative mind, & the right mix of motivation isn’t enough? If yes, you need to read this. A smart guide to make mood boards & concept boards. 

Have a look: 

What are Mood Boards?

A Mood Board is actually the ‘Board of Moods’ placed together by the designer. It organizes your inspiration at the stage of concept creation. In technical terms, Mood Boards are the visual representation of a concept based design or rapid visual prototyping that includes creative images, typography, color palettes, and other materials. Three main purposes of Mood Boards:

Benefits of Mood Boards

  • Quick mockup production
  • Smooth client buy-in
  • Less frustration, more creativity & fun
  • Includes unique techniques to pitch colors
  • Design process becomes streamlined and time-savvy
  • Add Notes anytime 

Tips to Make Amazing Mood Boards & Concept Boards

Creativity has no restrictions. Likewise, there are no limitations for elements in a Mood Board. You need to choose the right option, create the exact correlation & right balance between all the elements.

Start with a Color Palette

Develop a solid theme, explore new concepts, and make something amazing!

TIP: Use Adobe Kuler to create mood boards color palette quickly and easily.

Make Your Images Visually Cohesive

Your images should be closely-knit and make sure they match up.

TIP: Use images that are similar in shape, texture, and style to create a better impact

Set a Tone for your Mood Board with a Top Banner

Widescreen images work both as an inspirational and dominant image that sets the tone for the rest of your mood board.

Tip: Make sure your Top Banner is well aligned with the overall shape, style, texture, and color of your mood board to maintain consistency.

Layouts!! Experiment with them

These small to large grids can entirely change the look and feel of your mood board.

TIP: Use:

a) Running Bond Pattern: These are brick-paving patterns that showcase uniformity and robustness.

b) Classic Square Grids: To showcase alignment and balance in your design.

c) Mixed Grids: To showcase your uniqueness and creativity.


The prime advantage of designing a mood board is that there are no defined rules. Try it in your next project. We, at Successive Technologies, blend creativity and innovation to deliver user-friendly interfaces and enterprise-grade quality designs, applications. Our design experts incorporate modern technologies and the right toolset to create interactive, user-centric, and result-oriented digital products. Contact us to get started with your creative journey.

Benefits of Cross-Platform Development

Thursday, January 23rd, 2020

In this increasingly digital world we live in today, thousands of mobile apps are released every single day. Our reliance on our smartphones has made mobile app development one of the fastest-growing industries in the world, and businesses are investing heavily in it.

To reap maximum benefits from this investment, cross-platform app development is the way to go for businesses. Here are a few reasons why:

Reduced development costs and time

Any app design agency knows that cross-platform app development means quicker turnaround since there is only one app to be developed for all platforms. Rather than having to build multiple apps for each platform, which would take a lot of time, you just have to develop a single app that can function across platforms. Not only does this reduce development time, but it also reduces the cost.

Easier maintenance with reduced costs

The fact that there is only one app to focus on for all platforms is what makes maintenance and updates so easy. You can sync updates across all platforms, thus saving a lot of time and money. Besides, cross-platform apps can be updated automatically for each user since they are accessed using the internet. This means that users can have the latest version of the app at all times.

Ability to effectively reach the target audience

If you want maximum exposure to your target audience, then a cross-platform app is one of the best ways to go about it. This allows top UX design firms to make use of various platforms, whether Android or iOS, or even the web, with just a single app that is capable of running smoothly and efficiently on these platforms.

Reusable code

Cross-platform app development is a lot more efficient in all ways because you can use reusable code. There is no need for app design agency developers to write new and unique code for every platform. Instead, you can use a single code, again and again, thereby saving time and resources. For instance, Xamarin allows easy code sharing across platforms, making the entire development process a whole lot easier.

Simple cloud integration

Another reason why cross-platform apps are great for your business is that they can be easily integrated with the cloud for hosting services. This means that the app is more functional and scalable as the single code source can be coordinated with different extensions and plug-ins. For example, with nodeJS, you can build a cloud-native app very easily. In other words, a top UI UX design agency can give you an almost universally-compatible app.

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