Posts Tagged ‘technologytrends’

Top 5 E-commerce Trends You Should Know

Friday, September 18th, 2020

The E-commerce marketplace is evolving at a great pace. In alone 2019, the global e-commerce marketplace has crossed the US2$ trillion threshold. Online consumers are fueling day in and out and accessing e-commerce. The reason being, growing internet penetration, especially on mobiles and purchase power. 

But, what’s the score in 2020, and what are the trends that are ruling in 2020 on the global e-commerce market?

 Have a look: 

Voice Search

Source: Growcode

Voice commands like; “Hey Alexa order my groceries”, are invading in our daily lives.  Especially when it comes to a person with disabilities, it is a perfect choice. They simply have to command the search engine for anything they need. 

To attract more customers, you need a voice search commands optimized marketplace. This will help you to serve the most personalized experience to your customers. 

Do You know—?

  • Voice Recognition is 95% accurate.
  • 1 of 5 mobile queries was made via voice search.
  • By 2020 end, 50% of users will account for voice search.
  • Alike mobile phone users, PC users can also reap voice recognition benefits via Amazon Echo or Google Home.

Add-on Benefit: Intuitive, hands-free, perfect for multitaskers 

Personalization 

A very popular customer experience quote— “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” This is what we call personalization.  It is not delivering what your business wants. It is allowing every customer to consume the experience the way they want. And, helping them achieve what they want at each stage. 

 E-commerce personalization is an approach to deliver a personal experience on e-commerce. How? By dynamically showing —

  • product recommendations;
  • content;
  • offers based on previous actions;
  • purchase history;
  • browsing behavior;
  • and other personal data. 

Do You Know—?

  • Marketers see an average increase of 20% in sales when using personalized experiences. (Monetate)
  • 80% of shoppers are more likely to buy from a company that offers personalized experiences. (Epsilon)
  • 44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company. (Segment)

Add-on Benefit:  Increases repeat purchases, more sales & increase conversion.

Mobile Shopping & Mobile Payments

Since smartphones advent, mobile commerce is on the rise. Why?  There are two reasons: 

  1. An individual uses a smartphone for more than four hours per day. 
  2. E-commerce portals are mobile friendly and optimized to deliver the best mobile experience to clients. 

Do You Know—?

  • In America, 4 out 5 people shop online and more than 50% of them use a smartphone.
  • In Europe, 64% of people shop online and 55% do it on smartphones.
  • Emerging e-commerce businesses and tech giants, both are working their best to improve user experience & facilitate mobile payments. 

      The Rise in Mobile Payment Market Size

Add-on Benefit: One-click payment and secure payment.

Headless E-commerce

Headless e-commerce is a hot topic, today. It decouples the presentation layer of a site from the e-commerce functionality. As a result, services can deliver richer content and more personalized customer experience.  You can deliver what your consumers want more quickly and can still remain competitive.

What is Headless E-commerce?

Headless commerce is a separation of the front end and back end of an e-commerce application. This architecture provides freedom of expression to brands. As a result, brands can build whatever and however, they want.

Add-on Benefit: Agile marketing and seamless integration

Virtual Reality (VR)

Also known as computer-simulated reality, VR is quite an impressive feature. It gives your website or app a look and feel of a simulated environment. Moreover, it creates a more personalized shopping experience for your customers. 

VR/AR Technologies Industrial Benefit

Do You Know—?

  • Amazon alone features 200 VR headsets,
  • 450 startups on AngelList are VR technology companies

Wondering, how VR and AR are a real e-commerce opportunity? 

Simple, it creates a simulated environment. You can ‘visit’ virtual showrooms and visualize the products in real life.

Add-on Benefit: No more language barrier and 360-degree product view. 

Summing Up

These are the top 5 trends impacting the e-commerce marketplace. There are plenty more waiting in the wings to fly. Will single-day shipping become the new expectation? Will facial recognition in stores will connect to customer shopping data online? Or, will delivery drones will create a buzz in commerce in 2020? Time will tell. We’re excited to see what the e-commerce marketplace has more in the near future.

Topmost Strategical Technology Trends in 2020 You Should Know

Wednesday, August 26th, 2020

With each passing year, we are witnessing new advancements in the technology transforming businesses around the world. While some things already exist and are common finds in the modern enterprise, other new technologies are ‘prime pickings’ to drastically change the way we live and work. Rapid developments and adoption of these technologies in the enterprise and our lives are contributing to the digital transformation. Analysts have identified that technology trends will shape and disrupt businesses in the next few years.

Every modern technology evolves with new use cases and even newer applications. Additionally, we will begin to see the new benefits and opportunities. Its 2020 and analysts have found out some of the top strategic tech trends that will have a wide impact on both the people and businesses.

Strategic Technology Trends in 2020 depend on two major areas:

  • People-centric
  1. Hyperautomation
  2. Multi-experience
  3. Human Augmentation
  • Smart spaces
  1. Distributed Cloud
  2. Blockchain
  3. AI Security
  1. Hyperautomation

Hyperautomation elevates task automation to the next level. Knowing the selection of automation mechanics, the way they relate to one another and how they may be coordinated and combined is a significant focus for hyperautomation. In other words, It’s the combination of multiple machine learning, packaged software and automation tools to deliver work. This is further kicked off with robotic process automation (RPA).

  1. Multiexperience

Multi experience is basically created by the use of multi-touchpoint and multisensory devices. This is anticipated to grow widely in the coming year as well. In fact, Multi-experience currently focuses on immersive experiences that use augmented reality, virtual reality, mixed reality, multi-channel human-machine interfaces and sensing technologies.

  1. Human Augmentation

Human augmentation is leveraging technology to increase human capabilities both physically and cognitively. The proliferation of smart devices, and smart wearables can be now seen widely. New applications include the use of these wearables to improve worker safety in the mining industry. In fact, wearables could be used to increase worker productivity and increase human ability.

  1. Distributed Cloud

The cloud holds a lot of potential when it comes to manage operations, governance, updates and evolution of the services. Now, distributed cloud is how the cloud is shifting towards a new era. Most have thought of the cloud as being location independent every time. But now with distributed cloud, physical location of where those data centers are located becomes increasingly important.

  1. Blockchain

Blockchain has the potential to remold industries by enabling trust, providing transparency, and enabling value exchange across business ecosystems. However, it remains immature for enterprise deployments due to a range of technical issues including poor scalability and interoperability. It has been analyzed that Blockchain, will be fully scalable by 2023. Moreover, true blockchain or “blockchain complete” will have the potential to transform industries, and eventually the economy because of the complementary technologies such as AI and the IoT begin to integrate.

  1. AI Security

As mentioned earlier, technologies like hyper-automation already show how true digital transformation is changing in the business world. All the same, these technologies also create security exposure through potential new points of attack. In such case, AI security outgrows as a key solution. Safety and threat leaders should concentrate on three important areas; shielding AI-powered systems, leveraging AI to boost safety defence, and expecting nefarious usage of AI by attackers.

Final Thoughts

In today’s competitive environment, It is important to always remember that embracing change and adopting new technologies and trends will guarantee that your organization maintains a competitive edge. Implementing such technologies will definitely be a game changer for your business. Get ready for the better future!

Recent Posts

Recent Comments

Get In Touch

Ask Us Anything !

Do you have experience in building apps and software?

What technologies do you use to develop apps and software?

How do you guys handle off-shore projects?

What about post delivery support?