Posts Tagged ‘Salesforce’

Salesforce Announces Revenue Cloud to Enhance Business Revenue Growth

Wednesday, February 3rd, 2021

Summary: We live in the Omni digital era. Proper revenue management for companies, though, is a bit complicated but not impossible. Thanks to the newly launched revenue cloud tool by Salesforce, organizations can efficiently manage revenue generation and accuracy. To get a detailed overview of the revenue cloud, read this blog.

The American cloud-based software giant, Salesforce, has recently rolled out its new Revenue Cloud model. It lets you accelerate the growth of your revenue across every possible channel. It enables you to fill the lost revenue gaps and double down their business areas. This model’s prime aim is to simplify B2B purchasing for customers without losing compliance & security.  This scalable Revenue Cloud solution has numerous business benefits for organizations. But what is Salesforce Revenue Cloud, and why should you use it. 

Have a look:

Introduction to Salesforce Revenue Cloud

COVID-19 outbreak has impacted business largely. Business revenue cycles have undergone numerous complications and uncertainties. They felt a disruption in the sales channel, and forecasting data became highly unreliable. Therefore, there is a dire need for a reliable, scalable revenue forecasting system for organizations. This system needs to be flexible and consistent across all sales channels to manage revenue efficiently. 

Hence, Salesforce came up with a solution called ‘Revenue Cloud.’

What is Salesforce Revenue Cloud?

Salesforce Revenue Cloud is a combination of multiple existing products in the Salesforce ecosystem. It includes Salesforce CPQ & Billing, partner relationships, and B2B commerce capabilities to support and enable a robust sales engine, including those that depend on subscriptions, recurring revenue, or consumption-based models.

Since it is a part of the Salesforce Customer 360 Platform, it allows organizations to link their sales, operations, and finance team to create a single truth source.

Salesforce announced in a blog post-

“No matter the complexity of your deals, business model, or revenue processes, Revenue Cloud can be the single source of truth for customer transactional data.”

Revenue cloud also comprises services, such as

  • Multi-Cloud Billing: This helps businesses build new revenue streams from other clouds by managing billing and payments within a single system.
  • Customer Asset Lifecycle Management: It offers a visual dashboard that can help companies track KPIs, like net revenue retention (NRR), customer lifetime value (CLTV), and monthly recurring revenue (MRR) in real-time.
  • CPQ-B2B Commerce Connector:  Businesses can use it to customize their digital storefront and carts for a self-service experience. 

Revenue Cloud Business Benefits

With Revenue cloud, businesses will be able to-

  1. Create a Superior Buying Experience

As mentioned earlier, customers can customize online storefronts. Therefore, when a customer specifies their cart according to their needs, sales representatives can access their previous information. It makes it easier to answer questions related to discounts and other promotions. As a result, customers can easily switch to and from different sales channels.

  1. Accelerate New Revenue Sources 

With this latest cloud offering, marketing and sales teams can quickly form new revenue generation strategies. Be it is a subscription product launch or consumption pricing employment. A classic example: multi-cloud billing feature. It also offers the ‘Revenue Cloud Quick Starts’ feature, which allows businesses to launch a subscription offering from start to finish in eight weeks instead of months.

  1. Increase in Revenue Efficiency

Revenue Cloud improves efficiency via automation. It reduces team burden by automating manual processes for approvals, data reconciliation, and order transcriptions between numerous systems. Through an automation dashboard, keeping track of all sales orders, invoices, and contract modifications in real-time became simple. This way, teams can decide on where to cut costs and whom to target now. It even integrates with ERP systems to make immediate use of the data.


Looking at this new cloud product by Salesforce, we can say that no matter how complex your business model or revenue process is, Revenue Cloud is your true mate. This key solution helps you accelerate revenue growth. It is not a product or solution, but a way to organize Salesforce tools in a unified manner.

If you want more details on how to accelerate business growth with Revenue Cloud, contact Successive Technologies, and we would be happy to assist you. We are a Salesforce consulting partner and have completed several Salesforce Customization, Integration, SaaS development services, and more. 

Salesforce Marketing Cloud: Build Strong Relationships with Customers (7 Ways)

Monday, January 25th, 2021

Summary: Are you finding it challenging to build relationships with your targeted customers? Is your organization in search of the best software to market goods and services online? If yes, then the Salesforce marketing cloud platform is all you need. It is an excellent way to reach potential customers, understand the customer base, and create a targeted customer journey. Read to know more.

Organizations nowadays spend a considerable number of resources and budget on marketing. However, all marketing efforts are irrelevant if you do not connect with your customers correctly. Marketing is all about CRM (Customer Relationship Management), on which all businesses depend. Now, if you want the best CRM for your business, you will also need the best tools to get the desired results. It is where the salesforce marketing cloud comes into play. This blog discusses the benefits of Salesforce marketing cloud and why organizations should consider it.

Introduction to Salesforce Marketing Cloud

Salesforce Marketing Cloud (SFMC), formerly known as Exact Target, is most prominent in the B2B marketing world. Why? Because of its unique concept for marketing automation platform (MAP).

Salesforce Marketing Cloud offers marketing professionals a robust set of tools specifically designed to effectively interact and manage your brands’ connection with current and potential customers. It lets you connect with your customers through email, mobile messaging, digital advertising, website content, and social media.

Benefits of Salesforce Marketing Cloud

With Salesforce Marketing Cloud, you can avail multiple benefits. Such as:


Let’s dive deep into the different platforms that Salesforce marketing cloud provides to marketers-

6 Salesforce Marketing Cloud Platforms to Build Effective Marketing Strategies

1. Marketing Cloud Connect

Marketing Cloud, aimed at marketing professionals who want the maximum return from the investment. How? By understanding the customer base and providing them what they are interested in. Marketers can access all the data stored and sorted across different Salesforce products.

2. Analytics Builder

It is an essential tool that lets you analyze your efforts and uncover new insights about your target customers. You will get insights into your contacts’ behaviors and interests across channels that you can use to set marketing goals for the future.

3. Content Builder

With the content-builder tool, the marketing team can create, share, manage, and track content across all marketing channels from a centralized location. What makes it more interesting is that AI powers it and smartly arranges and delivers your content for maximum ROI.

4. Personalization Builder

As the name suggests, the personalization builder tool enables marketers to personalize and understand different consumer preferences using predictive analytics. It is part of the Einstein framework, which you can use to make customer interaction fast, smart, and predictive.

5. Journey Builder

Journey Builder is an easy-to-use visual flow tool where marketers can design their own automated omnichannel customer journeys. You can even set behavior-based goals while planning multiple personalized interactions, all within the same device. It also integrates with the Sales Cloud and Service Cloud platform, ensuring smooth customer experiences.

6. Audience Builder

One of the audience builder tool’s prime objectives is to provide a single view of all the customer-related activities by collecting and compiling data from each integrated Salesforce platform in your CRM environment. You can easily create audience segments using a drag-and-drop tool that filter data across subscriber attributes, engagement & predictive insights. This way, you can engage with the audience at the right moment.

Final Thoughts

To conclude, Salesforce Marketing Cloud is a unique cloud-based tool to create marketing automation strategies and provide an end-to-end personalized customer experience. We hope this guide helps shed some light on what it has to offer for your business.

Marketing is a crucial aspect of business success, and thus connecting with experts to validate your idea is a great choice. Whether you are just getting started, are in a new project phase, or are stuck in-between, Successive Technologies is your true mate. Share your CRM requirements. Our digital marketing experts will contact you. Get Started!

CRM Database: An Overview and Importance for Your Business

Tuesday, June 16th, 2020

Customers are important, as no business survives without a solid customer base, but sometimes managing a substantial amount of customer data becomes a challenging and tedious task. Organizations who are leveraging the CRM platform, cannot imagine their business without it. A CRM (Customer Relationship Management) software offers seamless management of your customer relationships- data, insights, and metrics all in one place.

A CRM platform help organizations in targeting multiple audiences, setting scores, and initiating alerts based on the customer’s activity. It is essential to routinely optimize the customer data for new business insights, CRM database is an effective CRM tool that amazingly monitors all the client related procedures and is the premise of client relationship admin frameworks.

What is a CRM Database?

A CRM Database is a resource containing all the client information collected, governed, modified, and shared across an organization. It enables you to effectively manage and store all the customer interactions into a shared company database. In such a way, users can quickly access key account and contact information.

CRM database incorporates robust sales and marketing reporting tools that are used for leading marketing and sales campaigns and enhancing customer engagement.

In CRM Database, the data is fragmented into three unique categories:

  • Operational CRM:  It focuses on streamlining business marketing, sales, and service-related tasks.
  • Analytical CRM:  It focuses on creating impactful strategies and approaches to enhance the customer experience.
  • Collaborative CRM: It shares customer information with various business organizations for targeting the relevant business audience.

For instance, Salesforce provides a highly customized platform that can be analytical, operational, or collaborative CRM depending upon the modules shortlisted by the Salesforce business customers.

CRM Benefits for Business

According to a customer survey, 80% of the users believe that their CRM software helped them in enhancing their businesses. A good CRM can get the right information from a reliable source to the right customer, at the right moment. Below are some of the benefits of a good CRM database: 

Collaborate Through Integration

Integrating data from various functions of a company helps you maximize and enhance your effectiveness through collaboration. For instance, the customer contact details on your website can be converted from Lead capture forms to the Hot Lead action lists in your CRM enhancing the collaboration between the marketing and sales teams.

Effective Pipeline Management

With proper visibility over your sales pipelines, you will gain better insights about the deals that require prompt attention and the deals that have gone stale. With frequent and keen monitoring over the deals passing through your pipelines, you can easily recognize and discard the areas of concern ensuring a smooth and reliable pipeline every time. Besides, the sales and marketing teams are always connected ensuring the high quality and clog-free leads in the pipeline.

Maximizing Productivity via Automation

Enterprises often execute multiple processes inclusive of a chain of redundant and monotonous tasks carried out by various users. Here, the CRM system helps you with automating such tasks to drive consistency and save time. You can automate the scheduling follow up activities, campaign mailers, and task assignments to certain teams, etc. Automation ensures that all the members of sales/marketing teams are following the same process from start to finish and no such task redundancy is there in the whole process.

Improved Engagement to Create Long-Lasting Customer Relationships

Nowadays, customers demand more than reasonable cost, high-quality products, or services. They want to get acknowledged and have the best engaging, personalized experience whenever they get confronted with the organization or vice versa. A CRM captures and stores every customer’s journey (from start to end). Customer advocacy is however the biggest catch, you can earn it by understanding your customer’s preferences, requirements and delivering them exactly what they want.

Increased Revenue and Productivity

Since the satisfied and long term customers bring increased productivity and value to the business. Thus, CRM helps you increase levels of customer satisfaction and retention. Besides, CRM automates essential business operations and promotes collaboration between various business functions that leads to saving time, decreasing the cost, and growing productivity.

Which one is best for your business? On-Premise CRM or Cloud CRM

Cloud CRM leverages cloud computing technologies to host your CRM application. It is a kind of Software as a Service (SaaS) that curbs the costing and timings required in dealing with the CRM technical set up and maintenance. Cloud CRM requires no hardware installation and is considerably more secure than many on-premise data centers. To meet customer expectations, organizations hugely need to consider Cloud CRM.

The Bottom Line

By maintaining high quality and high-performance CRM Database, enterprises can enhance their customer experience. A CRM Database should be highly capable of collecting, governing, converting, and sharing customer information. Thus it is highly recommended to select the best CRM application development company to leverage the exact CRM benefits. Besides, you can optimize your CRM database by a seamless data migration followed by standard data governance.

Seven Important Steps to a Successful Salesforce Project

Thursday, June 4th, 2020

An overwhelming task list before starting a new project or implementing a new system can bring an unlimited number of meetings and plannings, this often leads to delay in achieving desired goals.

Utilizing Salesforce to attain your business goals in advancements are quite flexible. But where to begin with? This blog post brings you the seven astonishing steps that will not only help in achieving your long term goals but also will enhance your business productivity and revenue.

Step 1: Project Kick-off

The project kickoff meetings are a great opportunity to set goals and tasks in completing the work. It is the meeting of the client and designation project team that includes the basic elements required for the project and other vital activities.

Start the project by identifying the stakeholders, their roles, and requirements. Here, some of the key questions to ask at this stage:

• What are the potential data flows and workflows between Salesforce and the ERP?

• How do the data models of both systems are getting compared?

• What fields does every system leverage?

Step 2: Discover and Requirement Defining Stage

This phase includes an in-depth understanding of the Salesforce and ERP platform infrastructure, based on which highlight what other new and unique platforms or elements are required. Proceed by drafting a scope document highlighting all the inputs from the sessions, objectives, workflows, requirements, goals, etc. the order of integration between two systems. For better outputs, the process should be initiated in-house and reviewed by multiple Salesforce expertise.

Tip: Here you can choose a robust integrating platform or tool featuring in build connectors. These connectors can significantly reduce the operational and development time along with maintenance costs.

Step 3: Design

This stage is fragmented into sprints and field level physical information models are created accordingly. It helps in highlighting the Salesforce field maps and the ERP fields where development is required.

Step 4: Build

At this stage, DevOps plays a vital role. As soon as the developers finish a task, they commit their code to a shared code repository. Pulling request is made to merge the new codes with the shared codebase. It establishes a CI/CD cycle that offers cost-effectiveness and efficiency.

Tip: After successful completion of this step, run a unit test with the user team.

Step 5: Test

The test phase includes a dedicated and skilled QA engineer executing the test plan. They thoroughly test and determine whether the developed requirements and other IT solutions are ready for implementation. Only when the integration seems good, the QA team forwards it to the User Acceptance Testing phase where the end-users provide a suggestion, changes, and feedback on the developed system.

Step 6: Deployment

It is considered as the final stage as the application is put into production. After vigorous testing performed by the project team and several testing phases, the application is set to go live.

Tip: In the Salesforce environment, having an effective deployment strategy and robust lifecycle management approach is an essential element for boosting business productivity and revenue. Hence, the process needs to be flawless, scalable, and proficient.

Step7: Support & Maintenance

The support phase involves keen monitoring of the integrations, log analysis using modern tools, issue fixing, etc. The maintenance part involves hardware & software modifications, documentation to support the operational capabilities. This improves performance, boosts productivity, enhance security measures, and better customer experience.

About the Author

Aashna Diwan is a technophile who creates innovative insights about next-gen technologies like AI, ML, Blockchain, ERP, Cloud, AR/VR, IoT, and many more.

Six Benefits of Integrating ERP with Salesforce CRM 

Wednesday, March 11th, 2020

Enterprise resource planning or ERP is business process management software that enables the business to hand various aspects of business in one application, database, and user interface. The software also includes customer relationship management or CRM system, HR system, and office suites, etc. As estimated, IT expenditures on the enterprise software will grow to 462 billion US dollars. 

The following are the six advantages of integrating ERP with Salesforce CRM:

1. Better communication 

Owing to the integration of ERP with salesforce CRM, it passes the information quickly across teams. For example, when the finance team handles ERP, and it corresponds with the sales team, then ERP has all the information needed by the finance team and also the information that lives in salesforce. It enables finance and sales teams to have a more valuable exchange. 

2. Offers unified access from different systems

Some employees can understand one system is better than the others. The sales team will be good at understanding salesforce, and people on the finance team are better off understanding the ERP system. Due to the integration of ERP and CRM systems, users can process the information through their convenient system. Since the data gets synchronized, everyone can access it.   

3. Provides excellent customer service 

The integration of the two systems gives you a coherent picture of your customers. It shows their purchasing tendency, payment transactions, and choices to order history. It enables you to have better customer relationship management and helps grow your business. Maybe that’s’ why ERP and CRM together are the most prevalent type of business applications, with over 53% of companies investing in them on priority. 

4. Automation without coding

When you have integrated salesforce ERP, then you don’t have to outsource programming for workflows. Since workflows can get produced with a simple click, anyone can quickly transfer data, generate processes, and automate information transmission. The automation makes the business process very simple, and 95% of the businesses have experienced a seamless process after using ERP. 

5. Gives more precise data

Data from all ERP systems gets shared on the cloud ERP system; the software has access to more data to use for assessment and briefing per system. It results in giving out more detailed information about the customers. So, by integrating ERP with CRM, you can have access to more precise and high-quality data.

6. Prevents errors and time-efficient 

Typically, data entries lead to errors even if you are doing it by copy-pasting. Especially when your business is dependent on several systems, your employees will need to feed data into each one of them. It increases the chances of errors and data duplication. Further, it will consume a lot of time to tally the data in various systems. But integration ERP and CRM systems regularly check the data and stabilizes it.  

Summing Up

ERP and CRM software are going to have consistent growth until the next year and reach the market value of 95.4 billion US dollars. The number proves that how efficient and business-friendly are this software. So, those as above were the six advantages of integrating ERP with Salesforce CRM.

Salesforce Integration with DocuSign

Friday, January 24th, 2020

Automate contracts without ever leaving Salesforce.

Salesforce integration with DocuSign allows companies to digitize their customer agreements completely, thus increasing efficiency and security and reducing costs.

Salesforce is a popular cloud-based CRM software that is used by companies worldwide. One of the most useful features that this platform offers is that it allows companies to automate contracts, thanks to its integration with DocuSign.

As a widely-used e-signature solution, DocuSign allows companies everywhere to digitize contracts by enabling legally binding electronic signatures on digital documents. It is extremely easy to use, secure, and reliable, and since it is integrated with Salesforce, it allows organizations to completely digitize their customer relationship management.

Using Salesforce integration with DocuSign, you can easily pull data from various Salesforce objects such as Lead, Account, Opportunity, Contact, and more. You can then sign the documents online, or you can send them out directly from Salesforce to get the required signatures. Once the documents are signed, they are returned to Salesforce and are then attached to their respective records.

Automating your customer agreement processes using technology like Salesforce and DocuSign, which are developed by top UX design firms, comes with plenty of benefits. Let’s take a look at these below:

Accelerate turnaround times

With Salesforce integration with DocuSign, you can easily cut down the turnaround time for customer agreements to hours or even a few minutes. This automation of the workflow allows for increased productivity since your employees can work out everything without ever having to leave Salesforce.

Cost reduction

With Salesforce and DocuSign, you can limit your financial expenses easily, since everything is digitized and on the cloud. This gives you the opportunity to invest your finances in other areas of your business with greater ROI.

Improved accuracy and efficiency

Since Salesforce integration with DocuSign automates processes of agreement development and signing, there will be little to no error. When you have employees manually working on the same tedious task, it’s much more likely that errors which could have been prevented would occur. Transactions are also extremely safe and secure, so you don’t have to worry about breach of important data.

Enhanced customer experience

With the security, accuracy, and efficiency that Salesforce integration with DocuSign provides, your company is capable of providing an overall enhanced customer experience. Your customers no longer have to risk security nor wait for long periods of time for their agreements.

Reduce paper waste

Another huge benefit of digitizing agreements using Salesforce integration with DocuSign is that you can reduce paper waste significantly. With the growing concern over environmental causes, cutting down on your reliance on paper and going digital enables you to do your bit in contributing towards more eco-friendly business processes.

What is Salesforce Billing & CPQ?

Thursday, January 23rd, 2020

The modern business landscape is constantly growing and changing according to modern technological trends and customer demands. It is a market of tough competition and only on-point services to a customer can ensure a successful prospering business.

Traditional methods of maintaining and keeping track of customers have already started to fall short. To stay updated with the current tides, businesses have started to shift towards using software and automation to deal with the business transaction. Even customers now prefer to deal through online methods thus pushing vendors to upgrade their business with the integration of automation.

What Is Salesforce Billing?

When it comes to billing and customer subscription, companies lean towards automation as it is much easier to use and hassle-free. That is why keeping in mind your needs and requirements, Salesforce has brought for you automated billing. Through cloud salesforce billing you can create and automate the invoices, payments, and revenue.

Salesforce billing is an add-on package that uses the key records and information from Salesforce CPQ. After an order is placed under Salesforce CPQ billing picks up the order and generates a record for an invoice, payment, and revenue. Using Salesforce Billing requires you to integrate with Salesforce CPQ.

What Is CPQ?

The term CPQ stands for Configure, Price Quote. The CPQ is a sales tool for businesses to generate quotes for orders swiftly and accurately. Quotes generated with CPQ software automated according to rules that are set beforehand so that you can do pricing that is error-free and according to the product’s quantities, discounts, customization, and optional features. Automation in pricing means you will not have to manually calculate the price which is time-consuming and subject to human error, so you can maximize your profit while providing reliable service to your customer. CPQ is a software program that is useful for both big companies as well as small businesses.

You can avoid incorrect pricing, unapproved discounts, and all the hazards by using CPQ. CPQ allows the process of pricing to be faster and accurate and therefore avoid any conflict with your customers regarding pricing, configuration, etc. When you have done away with all the time-consuming process, you can spend more time with your customers. Even your sales staff will be free to approach and deal with more customers. Study shows that only 35% of a salesperson’s time is available for selling which means that if they were free they could utilize that time to make great sales. Good use of CPQ will immediately increase their efficiency.

CPQ can also help your business with savings and revenue. It will not only ensure an efficient sales process but will also help you to grow your profit margins. Users of CPQ have seen 4-fold growth in their net profit over 5 years. This increase was only possible because of time savings, limits on discounts and the ability to offer a variety of options to the customer.

How Salesforce Billing Works?

With salesforce billing, you can invoice an order and manage its balances through credit and debit notes. You can automate customer payments and process them through a third-party payment gateway. You can also maintain and keep track of all the transactional data into finance books and map that data into an ERP.

  1. Step one: Salesforce billing runs on several rules that decide when and how to create the transactional records. Many order products can look up to the same rule which in turn lets you manage groups of products under one rule based on how you want salesforce billing to handle them. Some of the important rules are:
  • Whether to create an invoice
  • How the invoice line’s pricing and date values influence the billing periods, dates, billing cycles
  • Whether to create a revenue schedule and revenue transaction
  • Whether to calculate tax
  • How to calculate tax based on tax integration and tax data
  1. Step Two: After quoting in Salesforce CPQ, you can create an order and a contract. The contract will be used for future sales transactions that will help users to create amendments and renew their subscriptions. When you create an order from a quote, its order products have an un-activated status. Keep in mind that only activated products can be billed. So you can provisionally keep a product un-active until it is ready for billing. Orders also lookup usage summaries that store information about usage-based products.
  2. Step 3: salesforce billing also lets you create and manage reports on your revenue for a product or service. It is a process of accounting for revenue for a product. You can spread your revenue over a set period, or you can use bundled products and services for calculating the revenue. Bundled product refers to all the products you deliver at once or overtime. You can add discounts or credit on your products. Add on orders, contract amendments, customer acceptance, and service deliverability, selling the product to new customers or new regions — all of these can be ways to report your revenue.
  3. Step 4: ERP or Enterprise Resource Planning platforms are complemented by salesforce billing by converting Salesforce CPQ’s data into transactional data. The ERP system will inherit the matching data which can then be used for creating general ledger and financial reports. This process helps salesforce billing and salesforce CPQ to manage customer financial touch-points. You can create an invoice, manage all the payments, revenue calculations, identify key stakeholders and do much more with ERP integration with your salesforce billing.


Therefore, in short, salesforce billing allows you to manage the billing order, see product ratings and processing status, helps you to generate the invoice, apply taxes where needed, manage payments, understand your revenue, keep track of financial periods and generate reports on a different stage of the billing process. The salesforce billing makes it so much easier, faster and efficient for businesses to manage the whole billing process. Thebest iOS app design company leverages salesforce billing to manage their billing process. So, if you are one of them, it’s time to embrace the power of Salesforce!

Salesforce Data Migration Best Practices

Thursday, January 23rd, 2020


Salesforce data migration is the process of moving or migrating Salesforce data to other platforms. The migration is a way of cleaning the data. The data should be:

  • Complete — contain all the necessary details for all users
  • Relevant — Required information should be included
  • Timely — The data should be available when needed
  • Accessible — the data should be accessible immediately
  • Valid — the data should be in the correct format
  • Reliable — the data should be authentic
  • Unique — There should be no duplicate records

The challenge

To migrate data in Salesforce from one organization to another or from one division to another.

The Solution:

Define which method is best suited to import/export your data. Then, understand the most effective practices for organizing and migrating that data.

1. Begin by identifying the data that needs to be migrated.

Choose objects that need to be migrated.

You might want to migrate only the “contact information” from every account, or you might even want to migrate “account information” from a particular division.

2. Create templates for the data that needs to be migrated

An excel template must be created for each Object. This is done using a data export from Data Loader.

Objects have necessary relationships that dictate the order of data migration. So, identify the required fields for each Object.

3. Populate all the templates

Make sure to review the data before populating it in the template.

4. Prepare the destination org

You might want to create custom fields to store legacy ID information.

Optionally, you can give the custom field the “External ID” attribute, and it will be indexed. By doing this, relationships will be maintained, and you can build custom reports for data validation.

For data that is contained in non-standard fields in the old organization, consider creating custom fields.

5. Validate the data

The following techniques can be used to validate the migration:

  • Spot check the data
  • Review exception reports tracking any data that was not migrated
  • Create a custom report to validate record counts and provide you with a snapshot of the migration.

A few words of advice:

Before migrating the data with Salesforce, you should be sure of how the user IDs of the existing database match the new system.

Ensure you have at least a few licenses available for the old instance after the cut-off date. It will be a good idea to have a few months of accessibility left. So, if you face any issues with migration, you can always go back to the old instance and take your time to investigate the issues.

Keep an eye on the space that is being consumed.

Perform testing before rolling out the instance.

Finally, Salesforce data migration is a useful and important task to provide effective data solutions to an organization. However, it must be performed without affecting the quality of the data within the system.

Salesforce Lead Management Best Practices

Thursday, January 23rd, 2020

One of the key factors that determine the success of any business is its lead management practices. Salesforce is among the top CRM platforms that business use, helping you to convert leads into loyal customers. Here are some of the best Salesforce lead management practices that you should follow.

Define what leadership means to your business

The first step is to know your leads and for this, you need to clearly define who the perfect lead is for your business. The perfect lead will be different for every business, which means that it is imperative for every member of your team to be absolutely sure who your perfect lead is. You have to clearly identify their interests, problems, their preferred communication channel, and other behavioral traits.

Attract leads with targeted content

After you have successfully established who the perfect lead is, it is now time to attract them with targeted content. A study has found that companies that publishing blog articles generate 67 percent more leads, which should be good enough reason for you to create well-written, search engine optimized blog posts. Doing so not only helps you attract the exact audience you want but also helps to establish your company as an expert in your area.

Have a standardized lead management process

It is important that your company has a standardized lead management process so that everyone is on the same page. This helps to minimize errors too. Bring the entire team together and put together a distinct and comprehensive process for your lead management from start to finish.

Make use of automation solutions

Today, it is important for a business to have the right tech stack to help them streamline their activities and automate processes. Lead management can benefit greatly from automation solutions, especially when you automate the best-performing lead channels. This increases efficiency and saves a lot of time.

Have a lead scoring method in place

Lead scoring is important because it helps in monitoring the behavior of your prospects and their level of interest in the products or services that you offer. This helps you plan your marketing strategy better as you will be able to determine the amount of time and effort to spend on each lead.

Plan and implement a nurturing process

The nurturing process is an important part of salesforce lead management as it helps in building successful relationships with leads, while also retaining the lesser qualified leads for future interest. The nurturing process is often neglected, but shouldn’t be.

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