Posts Tagged ‘pricingstrategy’

How to Select the Best Pricing Strategy for Your Mobile App

Thursday, December 10th, 2020

Summary: Product pricing plays an instrumental role in the success and popularity of your app. Hence, don’t overlook it. In this blog, we’ll be discussing the details of pricing strategies, their types, and the factors for choosing the correct one.

An app’s pricing strategy is how you earn money, value, and popularity via your app. It helps you gain initial tractions and visibility in the app store. But, pricing an app isn’t as straightforward as it seems. It depends on various factors, including market competition, your app’s performance, and user psychology.

How will you decide which pricing strategy is the best fit for your app? Or which approach is reliable in the long term? Confused? Don’t worry. This blog will cover all your queries about product pricing. So, let’s get started:

6 Important Product Pricing Strategies for Mobile Apps

  1. Understand Human Behavior & Psychology

Human Behavior performs a significant role in determining the price 

Users are smart. They stay up to date with the advancements in technology. They are well-read, knowledgeable, and strive to make sensible decisions. 

Also, the market is highly competitive. There are more than ten replicas of your app available in the market/app store right now. So how to make your product stand out from the rest? 

Simple by attracting users with your product’s value, not price. Thus, your mobile app strategy must include:

  • Research on similar products available in the market
  • Characterization of value propositions

And make sure you are overwhelming your users with smooth functionality, attractive features, and good value. 

  1. Test Your Product at Different Price Level

Why? 

To check:

  • How will your potential users respond?
  • What is the market willing to pay?

The right pricing strategy revolves around market demands and popular trends. An app has a recurring revenue stream. Thus, you must offer regular updates and exciting functionality to stay ahead of your competitors. 

It is necessary to have a 360-degree view of your recurring revenue model and initially not consider much about the revenue per price point.

  1. Create Product As Per the User Needs

You might have great app ideas, but they will be of no use, if:

  • Your app fails to address user concerns.
  • It is unable to solve user problems.

First, build what the user truly wants and then decide the cost. To determine the correct app pricing models, you must consider the app development cost. It includes various factors like:

  • Actual cost
  • The value proposition of the app
  • The cost required to thrive the app
  1. Study the Market & Competitive Landscape

Market-driven pricing is the most effective approach to set an ideal price for your mobile app. By analyzing the user personas and learning the competitive landscape, you can explore various horizons & opportunities. However, it’s essential to understand the USP of your product to set the right price.

  1. Effective Marketing Strategy

Nowadays, social media plays a pivotal role. Thus, it’s essential to support your pricing strategies with a robust and effective marketing approach. Also, rich content curation for all your social media platforms helps spread awareness about your app and generates maximum leads. 

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  1. Paid vs. Free Product

Launching your app for free or paid depends entirely on your number of users. 

  • If you wish to grab a considerable user base in a single go, then ‘Free Model’ is your mate.
  • If your app has unique features, good propositions, and advanced functionality, which users can’t find in any other similar app, then ‘Paid Pricing Model’ is your companion.

Users anyhow pay more for uniqueness and convenience. 

4 Types of Pricing Strategies for Apps

  1. Free: Ideal to Attract a Larger User Base
  1. Freemium: When You are in a Highly Competitive Market
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  1. Paid: Ideal for Brands with Unique Functionality & Loyal Customers 
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  1. Paymium: Ideal for Less Competitive Environment
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Wrapping Up

Right pricing strategies and models play a vital role in determining your app’s success. Thus, it would be best to choose your mobile app’s ideal pricing strategy to penetrate the market seamlessly. By considering the pointers mentioned above, you can successfully carve a niche into the app development world.

Successive Technologies is a renowned name in the field of app development and digital transformation. Our tech-driven solutions are cost-effective, feature-rich, and robust that will enhance your business value and productivity. Contact us to get started with your app development journey.

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