Posts Tagged ‘mobile navigation’

Top five navigation apps while traveling abroad

Thursday, March 26th, 2020

You are bound to feel strong adrenaline at the mere thought of traveling to an exotic foreign location. But, as you are discovering beautiful places in the new city, the chances are you will get lost in a strange place. Luckily enough, technological advancements have come up with a variety of navigation apps. And you can roam across any corner of the city without the fear of getting lost. 

A mobile phone and an internet connection are all you need to direct yourself using navigation apps. And both the tools are increasingly common these days. There are countless navigation apps available on the play store and iTunes, but each app cannot deliver a superior quality experience. 

To help you have a seamless touring experience abroad, below are the top five navigation apps recommendations.

Google Maps 

Google Maps is undoubtedly the best navigation apps available. It’s also the most ranked app, with 154.4 million users in April 2018. And it’s still ruling the charts till today. The app is beneficial for international travelers because, along with road directions, it also offers multiple transit routes and options for public transport. You can also explore nearby restaurants, shops, hotels, etc. using Google search in the app.

MAPS.ME

MAPS.ME allows you to save the map offline. And it uses a unique compression method that reduces the size of offline downloaded maps. Although the file size is smaller, you still have access to highly detailed maps similar to Google Maps. If you are short of free space on your phone, then MAPS.ME can be your savior. It has tools like a map editor, location sharing, and bookmark sharing. 

WAZE

The WAZE app has amazing real-time features because it combines GPS navigation possibilities with social sharing apps. It helps you to receive the most updated traffic and traveling conditions. The app provides you with real-time updates, for example, cheap fuel prices, road detours, etc. It also allows integration with Facebook and the calendar.  

HERE WeGo

The app got launched by Nokia in 2013 named HERE Maps. You can download neighborhood, city, country, or even continent map for offline use. You can also have ‘collections’ which refer to different itineraries available for online or offline use. The drive mode of the app has helpful features like day or night mode, set route and road preference, speed limit alerts, and traffic data. 

SYGIC

The app features detailed 3D and 2D maps of all continents on the earth. It provides you with parking information, such as prices and availability. Another feature of the app is you can pair it with smart devices and wearable like Apple watch. It’s a high-end app and offers different levels of subscription to suit all your needs. 

Summing Up

Those were the top five navigation apps you can rely on while traveling abroad. You can reach wherever you want by using the apps above. They provide you with the utmost accuracy and most user-friendly interface.

Thumb rule of building mobile navigation

Wednesday, March 4th, 2020

Building an app is about building it with design attracting the users. It is also about user-friendliness. The easy navigation of an app is going to make appealing to the users. Navigation is like a conversation. Besides, being catchy, the users don’t feel bored while using the app. An app should, therefore, be easy to use as well as attractive. 

Nowadays, there are apps for almost everything; naturally, an app that is easy in navigation and intuitive at the same time is the one going to persist in the market or crush its competition. Some business statistics also say that optimum navigation has given an almost 15.68% increase in sales. We shall discuss more in detail as to what the basics of building mobile app navigation are.

The thumb rules

A mobile phone is designed such that we can handle the device with our palm and other four fingers and the thumb is the tool we use for navigation. Even with smartphones with larger screens, almost 50% of people using only the thumb and therefore, nearly all smartphones have adjustable screens at a swipe. 

Navigation with thumb also makes the app ambidextrous; the users of right as well as left hands can use the app without any difficulty. For all these reasons, using the apps should be designed as easy to navigate only with the thumb. One of the ways to make the app thumb-friendly is by placing the essential tabs of the app closer to the thumb. This way, a user need not use the other hand and navigate only with one hand’s thumb.

Make the bottom bar noticeable

The bottom bar is the most central place for navigation. Most prominent companies are opting for adding tools there. A single bar can contain tools like search tool, home, ‘add to favorite,’ and compare. The bottom bar is also essential because it gives quick links to the app. We recommend you have a bottom bar with quick links for the centralization of the navigation. The bottom bar also makes the app more user-friendly with the thumb. 

Add the search tool

Looking up the information is far more convenient than looking around for it through different tabs. New app users or those who do not understand technology can find it difficult or daunting to search different tabs for the thing they need. Remember that for the ease of convenience, most people like looking up information on the search engine instead of directly logging on to a website. 

The search tool in an app has proven to be very useful, especially if the app has several tabs and a vaster repository of information. Also, the search results show results of a related search; once a user finds the information that he or she initially desired, then they can view the related search results to deepen their knowledge or extend it. 

Importance of User Research

Thursday, January 30th, 2020

User Research, the term brings to mind a complex looking image with stacks of paper, graphs and diagrams, computers, figures, and whatnot. If this is true for you too, then you are not wrong. It does in-fact consist of an infinitely straining series of events, each more complex than the other.

Then why do so many companies today invest so much in terms of money and manpower in setting up programs all based on one objective- user research?

The answer to this question is simple — it is impossible to launch a successful product or design without going through this tedious process, for it is nothing but this that gives the creators an idea of what the audience wants, how will it perceive whatever they have to offer and most importantly how much are they willing to pay in order to have it. It seems like a fair bargain, doesn’t it?

So let us begin by understanding what is this “user research”. If very loosely defined, it can be considered as observation techniques, task analyses and other methods of feedback aimed to procure an understanding of the user’s needs, problems, and behavior. It is carried out using various methodologies, both quantitative and qualitative and over the years has evolved into a near scientific method of analysis.

User research can be considered as an exploration mission sent right to the hearts of consumers. These become essential because every UX or UI designer needs the data provided by this to be empathetic towards the user’s needs. Many experts in the field unanimously stress on the need for empathy in design. They opine that without understanding the feelings, sight, and experience of others it is pointless to design anything. This makes perfect sense, after all, UX or user experience is all about satisfying the user, making him comfortable while using that given piece of technology and that can only happen once you know what makes that consumer happy, what makes him twitch, what annoys him and what relaxes him, User research gives you all of these things and more.

User research brings in data through ethnographic studies, usability tests, interviews, surveys, statistical analyses and serves it to the designer, it provides him a window to the user’s mind and finally gives him an inspiration so as to “what to create.” The first and foremost outcome is exactly that, it provides the designers with inspiration and paints them a clear picture of whether their idea is relevant or not. This goes a long way. The data and its analysis are used to demonstrate to the companies the importance of these designs and to attract investors, capital, and everything else that the designer needs to carry on. It even guides these big companies in the direction they should invest more in R&D. A classic example of the fact is Samsung TV. Before their embankment in the journey of user research, the global TV market was dominated by ostentatious boasting of their screen’s resolution, sound quality, etc. But Samsung’s research sung a different tale, it indicated that the audience cared much more about the looks and overall design of their television as compared to the technical feats it offered.

People thought of the TV more like a piece of furniture than anything else and wanted it to fit in inside their rooms along with other things and not glare around looking out of place. As a result, Samsung radically altered its designs and the televisions they produced were sleeker, better looking, and capable of merging in with its surroundings. Samsung’s share of the global TV market nearly doubled because of this endeavor. This and many more examples including those of Microsoft, Sony, Lenovo all giants in their respective fields had an epiphany that changed their profit sacks allowing their advancements in the field of User Research.

Another bright spot that this field highlights along with return on investment, relevance, etc. is in the arena of sales and advertisement. Advertising a product without knowing the user is the same as shooting an arrow in the dark and hoping it hits the bull’s eye. User research describes the demographics of the consumer in a way that enables the sellers to isolate the needs, necessities, likes, dislikes of a large number of consumers, and finally isolate their own target customer. The 21stCentury is scattered with examples of companies providing fewer benefits to the consumer as compared to a rival company and yet showing more in sales. All of this hinges upon one thing- understanding the user, and accomplishing that is next to impossible without a good quality, comprehensive user research.

Thus, on the importance of user research, we may simply conclude that, for a designer to get inspiration for a product he needs user research, for a company to understand the return on investment and the relevance of a product it needs user research and finally for a seller to fix the price and finally sell the product he needs user research. Every step of the journey a lot of things change, but what remains constant is the need for quality user research.

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