Posts Tagged ‘iOS development’

Top 10 Amazing Apps Built with React Native

Tuesday, December 15th, 2020

React Native is one of the most widely used technologies nowadays. What started in 2013 as Facebook’s internal hackathon project is now one of the most trending iOS and Android app development frameworks. Since 2015, it is available on Github, and developers are using it to develop unique and popular apps. React Native is a preferred choice for mobile app development for all. From a startup to Fortune 500 company. Here is a list of the top 10 popular apps built using React Native.

Have a look:

  1. Facebook Ads Manager

The first full React Native, cross-platform app. JavaScript framework handles the difference in ad formats, time zones, currencies, and date formats. It has a clean interface, simple navigation, and intuitive UX to deliver a fantastic user experience.  Even the transitions and animations are excellent. 

Ratings: 3.9Installs: 5,000,000+Downloads: Android, iOS

  1. AirBnB

Another remarkable example of an app developed using React Native.  Airbnb uses React Native to build a service booking app that demands real-time performance. It worked perfectly and brought joy for software engineers at Airbnb. Almost 60 members are working on React technology daily in their development team. You can use it to build reusable code across Android & iOS platforms. You can even refactor and save a lot in the development cycle. 

Ratings: 4.7Installs: 50,000,000+Downloads: Android, iOS

  1. Bloomberg

An excellent app in the global business and finance news space. Before React Native adoption, Bloomberg spent substantial time individually developing and updating Android and iOS apps. 

Firstly, a prototype was built using React Native, tested thoroughly, and then the technology adopted for cross platforms’ simultaneous app update. 

Ratings: 4.2Installs: 10,000,000+Downloads: Android, iOS

  1. Gyroscope

An excellent app that integrates with the HealthKit and enables users to see life story. It allows users to track their heart rate, steps, and different activities (such as weight loss, meditation, & productivity). It displays data in two simple views: Simple and Cards mode.  It delivers a daily/weekly/monthly report for all the tracked data. You can use it to define the next step in healthcare development. 

Ratings: 3.7Installs: 10,000,000+Downloads: Android, iOS

  1. Myntra

A perfect example of how an online portal should look and feel on mobile. From the excellent look to the finest user experience, Myntra has everything to delight customers. It has a beautiful presentation of profiles, catalogs, and order placement. With all these, Myntra is delivering an amazing UI/UX to iOS and Android apps. 

Ratings: 4.4Installs: 50,000,000+Downloads: Android, iOS

  1. UberEats

React Native is just a small portion of this app. However, it adds substantial experience for users in terms of UI/UX. The app required a dashboard for a restaurant with functions such as push notifications and sound notifications. Since thy team had hands-on experience on React, building the app using React Native came out as a smart option.

Ratings: 4.3Installs: 100,000,000+Downloads: Android, iOS

  1. Discord

Another great example of cross-platform app development. It is a free chat and voice app for gamers.  You can chat with the team, catch up with each other, check status availability, and more.  The great thing:  iOS and Android apps have 98% shared code.  It shows how react native allows you to build mobile apps in tight deadlines. 

Ratings: 4.3Installs: 10,000,000+Downloads: Android, iOS

  1. Instagram

Moving an existing app to completely new technology is a bit challenging. It is not the case with Instagram, one of the best social networking apps. Why? Insta has a simple UI, so shifting to the new technology was comparatively easy. The major change React Native brought to Insta was easy maintenance for both platforms: iOS and Android. 

Ratings: 4.5Installs:1,000,000,000+Downloads: Android, iOS

  1. Townske

Townske is a travel guide that connects tourists/visitors with locals. As a result, visitors can grab knowledge of fantastic places.  Townske is already using ReactJS for the frontend. Its intuitiveness forces them to use React Native for the mobile app development framework.  It provides code sharing facility and speed in development & deployment.

Ratings: 4.4Installs: 5,000+Downloads: Android, iOS

  1. Walmart

To become a global leader in the online retail space, Walmart turned to technology. Firstly, they added Node.js to their tech stack, then wrote the entire app in React Native. This way, Walmart not only improved performance but also finished within a short time frame. The unique benefit: the app has a 95% shared codebase across platforms.

Ratings: 4.2Installs: 50,000,000+Downloads: Android, iOS

Are you looking forward to building an app with React Native?

The following stated apps clearly state that React Native can develop a mobile app with any scale, idea, and content type. If you have an app idea and want to turn it into reality, this unique technology is your true companion. To know-how, connect today! 

7 Important Features for the Success of your Fitness App

Monday, November 9th, 2020

The fitness industry has seen the biggest revolution in 2020. It hasn’t just become entirely digital; it is the new normal. Not only do people are going digital for workouts, but the trainers are also learning this craft. Health and fitness are in quite demand. Thanks to technology, we have a fitness app to fulfill our needs. 

The biggest challenge here is to choose the best fitness apps from a range of options. Need not to worry! 

In this blog post, we’ll be briefing you top 7 must-have features of a fitness app that will boost your customer engagement and business value.

Top 7 Features of a Fitness Tracking App

Engaging and Personalized Experience

Your app must deliver a customized user experience, tailored to each specific user, in real-time. It will:

  • Improve user engagement
  • Increase brand loyalty

While allowing you to deliver a seamless and personalized interface, it also allows you to showcase your creative side via customization. You can add smart features like:

  • Planning and management of personalized exercise routines
  • Detailed exercise reports
  • Setting targets
  • Performance comparison

Proper Geolocation Facility

Geolocation is an all-time favorite goto for the user. It enables them to track their daily walking, running, cycling routes, and even records them. This feature can make your app the most preferred by users as they can share their fitness records socially as well.

Gamification 

The Gamification feature in the fitness app is the perfect combination ever. Gamification inspires users to achieve higher fitness goals.  It’s a great package of entertainment, motivation, and inspiration for the people who strive to workout harder. You can further add the following components to boost the user retention rate:

  • Rewards
  • Leaderboards
  • Badges
  • Progress bar

Multi-Device Synchronization

Multi-device sync capabilities ensure users’ engagement. Fitbit is a classic example of this feature. It enables users to work out seamlessly by syncing their devices with your fitness app. This feature also helps in boosting customer loyalty and engagement.

Sleep Tracker

This golden feature tracks the user’s total sleep time, sleeping habits, active hours, inactive hours, etc. How? Users need to wear the wearable device and activate it before going to sleep. It will give them the perfect sleep insights and desired data results.

Hydration Tracker

In our busy day-to-day life, we compromise on properly hydrating our bodies. Therefore, users strive for a fitness app that can track their daily water intake goal. Your app must motivate the users to stay hydrated and push their daily water goals. Your app can also add the following features to keep the users engaged:

  • Setting water intake goals
  • Reminders
  • Free hydration logger
  • Reminder notifications
  • Crowd Cheering
  • Rewarding

Push Notification Systems and Reminders

For the ‘workout freaks’ who never skip a session, push notifications and reminders always works. These features keep reminding them about their weekly workouts, exercise plans, yoga routines, and other workout sessions. Hence your fitness app must have a user-friendly and robust reminder feature.

Summing Up

Now that you know the excellent features to create a killer fitness app. Start integrating them into your existing app or use them to create a brand new app.  

Need support and guidance to create a fitness app or looking forward to starting your fitness app journey? Successive Technologies is here to help! We have a team of professionals who design and develop customized and technology-driven apps with cross-platform capabilities

The Plan: iOS 14 Update Platform Recommendations

Tuesday, September 29th, 2020

We surveyed many of our partners and asked their recommendations for advertisers who will be impacted by the change.  

Note: Recommendations are subject to change. 

Facebook 

Facebook partners provide the following changes related to SKAd network along with recommendation: 

  1. Ads reporting will see a number of changes for iOS 14 app install campaigns. It will depend on Apple’s SKAdNetwork (SKAN) API data:
  • No more demographic breakdowns
  • SKAN API will not support attribution window breakdowns (1D, 7D, 28D)
  • SKAN API will not support real-time reporting
  • Back data will be reported with a randomized delay of up to three days
  • iOS devices A/B testing mobile app installs and post-install events will be only available at campaign-level. 
  • No impact to reporting for Android and iOS 13 campaigns
  • SKAN API will report back data aggregated at the campaign level
  • Ad level reporting will be based on aggregated data received from the SKAN API
  • No cross-account reporting between iOS14 & non-iOS14 accounts. 
  1. iOS 14 devices won’t be able to measure app Installs and app events for Facebook Attribution, self-serve Conversion Lift, and managed Conversion Lift. 
  2. Facebook will share SKAdNetwork data with only those MMPs (mobile measurement partners) that have MMP Business Manager Permissions using Ad Insights API for all iOS14 mobile app install (MAI) campaigns. 
  3.  Advertisers using FB SDK will get support from AEO and MAI. 

Note: Facebook is exploring how they can support advertisers who use only the MMP SDK for other non-app-install iOS14 objectives. These objectives comprise Traffic, Conversion and Product Catalog Sales. Plus, app event optimization, and value optimization. Pre-iOS14 & Android reporting will remain the same. 

In September, the following limitations will be faced by users as imposed by Apple’s SKAdNetwork API: 

  • No limit on ads number
  • One ad set per campaign 
  • One iOS 14 ad account per app
  • Nine created/published campaigns at any given time
  • No support for Marketing API to create and edit campaigns targeting iOS 14

Recommendation: Review all the ad accounts running app install campaigns for your app. Consolidate budget as you will have to operate with only 1 ad account for iOS 14 app install ads. If you want to craft separate ad sets or campaigns per geo—start grouping by product category, geos, ARPU (average revenue per user), & language. This will help you to operate with limited campaign numbers. 

Recommended Steps for Partners to Prepare for iOS 14:

  • Update to the latest version of the Audience Network SDK
  • Leverage non-IDFA match approaches such as adopting Facebook Login

Google

Google partners explained the SKAd Network effect on conversion tracking. Here is the checklist recommendation: 

  • Post iOS14, all SDK or apps that want to access the IDFA will need to take the user’s explicit approval.
  • For apps, partners recommend Google Analytics for Firebase SDK as an Audience solution and 1P Measurement for apps. 
  • For regulations such as GDPR & CCPA, partners recommend customers to disable personalized advertising solutions for apps. 

This will raise Google’s vision to raise privacy for users while ensuring a healthy, ads-supported ecosystem. 

Impact for DV360 = Impact on App Install Campaigns for Google Ads

App Campaigns for Installs depends upon the iOS IDFA for two actions:

  • Measure conversions;
  • Optimize campaign performance. 

As you know, ACi will include two extra ways to optimize for iOS campaigns: SKAdNetwork & Conversion modeling. Here are the recommended changes to campaign best practices:

Consolidate Campaigns

Ensure that your total number of App campaigns are less than 100 campaigns per app. This will help you to make sure each campaign is compatible with SKAdNetwork and has significant conversion signals. 

Conversion Volume, Bids or Bidding Strategy Changes

TBD – there can be new requirements and additional changes for campaign minimums. 

Recommendation: tCPA campaigns for iOS. Alternative bidding strategy will work as it is likely that iOS 14 will support tROAS for modeled conversions during launch. 

Changes to Product Features

iOS14 will disable many ACi campaign features, especially for non-consented users on iOS. Such as:

  • Negative Filtering
  • Audience Exclusions
  • Deferred Deep Linking

iOS14 Preparation Checklist:

  • Implement Consent Dialog: Boost users to grant consent
  • Update the GA4F SDK: Update with the July 28 release. It has support for SKAdNetwork
  • Implement SKAdNetwork: Ensure to have SKAdNetwork
  • Consolidate campaigns: Ensure to have less than 100 campaigns per app 
  • Migrate off tROAS bidding: Say Yes to tCPA as a bidding strategy
  • Ensure your app is in sync for iOS14: Ensure your app is ready for iOS14 on the App Store

The Future: iOS14 Update, What Comes Next

Identity Resolution Challenges

Many platforms are promising about the next generation of identity resolution tools.  Why? Lack of a foundational identifier will lead us down a probabilistic path despite how technically sophisticated we are on display. This is a minimum requirement for an industry aiming to focus on a precise user targeting at the right time.

There will be several minor networks fade. Why? Because they won’t be able to compete with the identity graph strength of fixed players. Looking at Amazon’s growing programmatic arm, it is quite evident that they will keep growing their market share. Possibly there will be some minor exchanges to better leverage their: 

  • Spanning entertainment;
  • Deep identity graph; 
  • Gaming, commerce, and smart speakers. 

Web Browser & Cookies Tracking

The SKAd Network’s attribution solution is just like Apple’s “Private Click Measurement” proposal. Though not produced till yet, it is believed to be the ultimate state for ITP. It is likely to arrive within next 6 to 9 months.  The solution will reach Google’s Chrome browser before 2021 end (just an assumption). 

Incremental Testing

Not a new concept, but will gain prominence; especially for brands looking to learn media impact. However, if the media gets poorly targeted and becomes hard to control, it won’t be effective. (beyond the existing walled gardens of Facebook & Google)

The Impact of Apple’s iOS 14 on Digital Marketing

Monday, September 28th, 2020

iOS 14 is one of Apple’s biggest iOS updates to date. It has a bucket load of new, improved functional features and a handful of privacy & security ones for customers. Unfortunately, Apple is in sensational headlines for a broad impact across the digital marketing ecosystem.

Have a look:

The Basics: iOS14 Update

What is IDFA?

IDFA is Apple’s “Identifier for Advertisers.” It is a persistent ID assigned to Apple devices such as iPads, iPhones, and Apple TVs. Advertisers & app developers use the IDFA to identify iPadOS, iOS, & tvOS users across apps to deliver personalized & targeting advertising.

The IDFA also allows these platforms to run frequency capping, attribute impressions, measure campaign performance, and click to app installs. It is just like Android Advertising Identifier (AAID) and also known as a Mobile Advertising Identifier (MAID). The IDFA is mostly used in tandem with cookies (that exist in web browsers) to create a rich identity graph for ad targeting.

The Actual Change in iOS 14 Update

In iOS 14, Apple has changed the way app developers can access the IDFA. Before the update, the majority of users were using the IDFAs; with iOS 14, we expect a drop. Very few users will opt-in. Platforms and advertisers will have access to only a fraction of a % of the IDFAs. (that were available previously)

Image for post

The Impact: iOS 14 Update Effect on Digital Marketing

When asked about the potential impact of iOS14, Apple shared very little information mentioning about user experience. But, two major areas will see an immediate change.

App Install Tracking & Attribution

iOS 14 has SKAd Network. It will not allow you to share any device-level or user-level data with an advertiser. Apple will control attribution passed back to Registered Ad Networks. SKAd Network will:

· Permit only click-based attribute;

· Not provide date stamp parameter;

· Limit Campaign IDs to 100 per ad network;

· Offer conversions in batches with a latency of 24–48 hours.

Other limitations of SKAd Network:

The Impact of Apple’s iOS 14 on Digital Marketing

There is a dire need to explore and determine how it will affect app developers and what possible solutions to the challenges are.

Image for post

The only thing that is clear till now is — Advertising industry will see a dramatic impact.

Advertising: Personalization, Targeting, Frequency Capping

Currently, it’s tough to predict how reliable advertising platform identity graphs are on IDFAs. If we trust at the Facebook perspective — they will see Audience Network revenue cut in half. Then, iOS14 will be going to have a dramatic impact on advertising on the open web.

If we move ahead with the Facebook conversation that iOS & Android users are 50%-50%. And, there will be a direct loss of the entire iOS audience network. Facebook will not be able to ask users to provide IDFA at all. Even if a user wants to opt-in, they won’t be able to.

However, as expected Facebook or any of the walled garden advertising solutions (YouTube, Google Search) won’t face any significant effect. Why? Because their in-platform user ID graphs will provide them a more strong & resilient audience targeting solutions.

Apps & programmatic placements across the open web will see a real impact. It’s not like advertising will end. There will be a drop in targeting power & control, which will eventually create inefficiencies & poor ad personalization. It is still unidentified how publishers will combat. It might be possible they will add ad units to the detriment of advertisers & users to recover revenue streams.

Image for post

To know more about the iOS 14 Update Recommendations. Click here

Adobe Photoshop Launched on iPad

Thursday, January 23rd, 2020

Last October, Adobe announced that it would soon be bringing its extremely popular photo-editing software Photoshop to iPads. Roughly a year later, the company has followed through and has released Photoshop on iPads. Adobe Photoshop is used heavily by the best graphic design companies and the top UX design firms.

Users of Apple’s tablets can download Adobe Photoshop on their device for free, and the download comes with a 30-day free trial. After the free trial period is over, users are required to pay $9.99 per month via in-app purchases if they want to continue using the app. They also have the option of including the app as part of a full Adobe Creative Cloud subscription.

What can Photoshop on an iPad do?

The tablet version of the Adobe’s software works just like the desktop version and is compatible with any tablet that supports iPad iOS, including iPad Air, iPad Mini, the latest iPad, as well any iPad Pro model.

Even though it works the same way, Adobe has announced that the iPad version will not have all the features that the desktop version has. However, Photoshop for iPad Pro and the more recent models do support Apple Pencil and also allows users to edit PSD files.

According to Adobe, the iPad version will have a subset of the features found in the main application on desktops on the initial release. The plan is to add more features over time. There is also a possibility that certain features may never be added on the iPad version of the software since, over the many years of its development, Adobe Photoshop has acquired different techniques to get the same results.

Adobe has said that for the first release, it has focused on features that will make the most of touch and the input from Apple Pencil. These features include retouching and core compositing tools, as well as improvements such as brush and mask support. Other features like smart selection, will be installed later.

In other words, to give users the best experience possible on the iPad screen, the interface of the software has been designed to be as similar as possible to the desktop application. However, Adobe has also considered features that will benefit most from touch and Pencil rather than keyboard and mouse control.

Thanks to its same PSD file format that is used in the desktop version as well, both the versions can share documents with each other. This means that the versions are kept in sync through the online Library storage of Creative Cloud.

The new release will definitely make the software more accessible, and will likely be used extensively by enterprises such as a creative graphic design agency.

Recent Posts

Recent Comments

Get In Touch

Ask Us Anything !

Do you have experience in building apps and software?

What technologies do you use to develop apps and software?

How do you guys handle off-shore projects?

What about post delivery support?