Posts Tagged ‘Digital transformation’

Impact of Digital Workplace on Software Development

Tuesday, July 21st, 2020

As the COVID-19 or widely known as the Coronavirus is spreading around the world, more and more companies and industries have no choice but to have their employees work remotely and preferably from home, sometimes even mandated by the governments themselves. This as a result has increased the demand of digital workplace. Well, the idea of remote working is not new and is extremely used by freelancers and entrepreneurs. In fact, there are teams that have been working in collaboration with each other since the inception of their job roles. One of which is software developers.

The software development work process has always required designers, developers, and QA experts to work in close collaboration. However, the current pandemic situation is making the software development work more productive. The direct impact of this workspace shift is visible in the greater adoption of digital solutions and collaboration platforms. This blog explains impact of digital workplace and why software companies need remote teams. Have a look-

Why Do Software Companies Need to Hire Remote Teams?

Access to World’s Talents

Developers with the right skills and experience are in demand. Now, there is no need to limit yourself to find developers available in your geographic area. Remote hiring is ideal for companies planning to grow the number of developers who work for them. By having an extended team of remote employees, you are likely to find someone who ticks all the boxes.

Healthier Working Environments

It is also true that there may be some remote employees that might be introvert while others may prefer remaining quiet during a meeting. Although they give their ideas later after the completion of the meeting. For streamlining virtual communications, there is a diverse range of virtual tools available like Slack, Zoom, and Trello etc. Remote hires can provide people with more flexibility, which will contribute to high confidence and less stress.

Unique Service Offerings

An amazing plus point is that when you extend your team by partnering with software engineers from a remote team, it significantly helps in increasing your service offering. Different age, gender, background, and culture has an array of diverse view-point. The team members are likely to have a new perspective on a problem due to the cultural background. This proves to be a huge asset when it comes to launching your product or service across the market.

Greater Flexibility

The employees who have freedom to choose their work timings and work locations are a lot more engaged. Additionally, the flexible schedule helps in closing the gender gaps prevalent in the corporate world thus improving diversity and success in the organization. When one signs out, another joins and this keeps the development work running. In consequence, these software development companies tend to be more productive.

Tools to Ensure Smooth Collaboration While Working Remotely

Once you decide to go remote, it can be difficult to approach organizational issues that come with managing remote employee all across the world. An effective remote team will have a set of tools: an email service, file sharing capabilities, an instant messaging platform, project management software, video conferencing, and anything else. Here are some of the great tools that smoothen the process for software designers & developers working remotely.

  • All-in-one solutions

Troop Messenger, BasicOps, TipHive, Hibox, Paymo, Hive

  • Managing tasks

Avaza, Taskworld, TeamGantt, Fusioo, Trello, Jira, Twoodo, Wrike, Worksection, Finit, Eylean Board

  • Document collaboration tools

Google Drive, Bit.ai, TipHive

  • Team communication tools

Skype, Slack, Telegram, UberConference

These tools are extremely useful for the developers and other team members to oversee the complex development process.

Apart from this, it has been suggested that you should follow the work procedures which has been set with your project manager and show spirit as well as responsibility for the progress of development. Inspire your team by being truly involved and form goals clearly to make everything go as planned. The overall success of your project and the speed of development will depend on the responses you provide to your team.

Final Words

When your organization has access to a much larger pool of remote developers, building a diverse team helps in gaining benefit in the complete process. This means you get a better working environment and improved services. So, what are you waiting for? Follow these tips and make the software development process much convenient while working remotely.

How Digital Technology Upgrades Retail Experiences

Tuesday, June 16th, 2020

For a few years, we have experienced a radical transformation in the shopping patterns away from brick and mortar to online shopping modes, this is because of the dynamic and flexible experiences available through online shopping. Almost 60% of the retailers have already incorporated online shopping into their strategies and operations, 40% of retailers are still left confused in implementing the digital transformation. “What to do with the existing brick and mortar stores?” is however the main concern for many retailers.

Further, the innovative and productive retailers are adopting the opportunities to upgrade their physical locations with trending digital technologies such as Cloud, AI, IoT, and other mobile capabilities. With online shopping being the trending standard in the digital world, these emerging technologies provide retailers the capability of moving forward and beyond to develop personalized and enhanced customer experiences.

Leverage emerging technologies to create immensely significant in-store experiences

Cultivate Current Customer Relationship

Whether you sell goods or services in B2B or B2C environment, the fusion of technologies and digital solutions provide an opportunity for businesses to establish loyal customers by delivering a streamlined and flexible experience. For a B2B environment, organizations can implement predictive analytics technology to stay agile and forecast relevant inventory levels to adequately serve the increasing customer demands.

Whereas for the B2C environment, organizations can implement social listening initiatives to monitor and improve customer engagement on social media platforms allowing the business to gather valuable data insights that can be integrated into its CRM system to better understand the customer’s preferences.

Creating Opportunities with New Customers

Extending the use of data analytics is the key factor to improve a new customer’s experience. Several organizations collect relevant information or execute customer surveys to collect worthy information and implement that information to create the right product mix and branding strategies. By using trending technologies like CRM applications and significant marketing tools, companies can enhance their customer reach.

CRM (Customer Relationship Management) platforms are immensely effective in establishing modern and improved customer relationships. Such platforms provide data insights that help in tailoring the sales strategies and product offerings to a potential customer at the right moment.

Moreover, various vendors are actively supporting retailers and using modern technologies to create high-level opportunities that can increase revenue and profitability. Digital Marketing applications such as social media, mobile apps, email apps, etc. have created innovative ways through which companies can experience increased customer engagement.

The company must have complete control over complex inventory-management processes to provide consistent customer experiences across multiple touch points. The focus should be on enabling centralized visibility, orchestration of the inventories across various channels, and making omnichannel retail a reality.

Conclusion

Retail Industry is experiencing transformative changes these days. Thanks to innovative technologies and modern strategies, it is seamless to get insights on customer demands and priorities. Nowadays, digital technologies, AI, IoT, AR/VR, mobile capabilities, and cloud solutions are considered as the top-notch tools to help retailers broaden their customer reach, boost agility, and rightly utilize their infrastructure.

Digital Transformation Challenges Businesses Should Focus

Tuesday, June 16th, 2020

The world has gone digital, and there’s no passing back. In today’s rapidly growing digital era, companies across all industries need to embrace new technologies and business methods to stay relevant. Organizations, especially those founded before the digital age must transform their business digitally to stay afloat. They need to embrace the digital wave to stay ahead of the competition and to improve their business efficiency and customer experience.

While the world has been talking about digital transformation for a while now, very few organizations have embraced this trend and made noteworthy progress. This is because Digital transformation also means a change in the business culture. It requires commitment because it’s not typically a simple process. It takes significant changes to long-used legacy systems and comes with some challenges as well. So, business owners might have a question in mind that- Is it really worth it for the company to invest time, money, and human capital in this process? 

Well, the answer is ‘Yes’.

In a recent survey by Gartner, 56% of CEOs said that digital improvements have already led to increases in revenue. Improved revenue and stock prices are two of the numerous benefits that digital transformation offers. Earlier, we have already discussed in a blog about the major importance of digital transformation in business. You can read the blog here- 

https://www.successive.tech/a-facelift-to-the-business-world-a-digital-transformation/

With so many benefits it offers, modern-day entrepreneurs understand the need for digital transformation solutions. But they also understand that there will be multiple digital transformation challenges standing in the way. Let’s face it! 

Challenges Associated with Digital Transformation and How to Overcome it

In this blog, I want to address the top five challenges every business should focus that’s looking to adopt a digital transformation strategy. Also, they can overcome those challenges for a successful business makeover.

Unwillingness to Change

Organizations and people often like routines and certainty. Most of the organizations continue to use the same business models and processes in the current digital world as well. They are hesitant to incorporate new strategies and bring a change in the ways they do business. However, it is essential for every business to adopt changes in order to keep up with customer requirements.

Solution:

It is vital to make everyone in the company aware of the opportunities of digital transformation and its benefits. For this, you will need to have a clear road map and use the correct digital transformation services to achieve new heights. 

Failing or Poor Analytics

It has been identified that 53% of modern companies are dissatisfied with their analytics abilities. That may seem unreasonably high to some, but in the face of today’s digital transformations, it makes a lot of sense as it is like a mirror of your business performance. There’s more data to collect than ever, and failing to measure the right ones could end in disaster. 

Solution:

The solution to this concern is to implement AI technologies to help improving data collection and personalization efforts. A recent study reflected this idea, sharing that 61% of marketing leaders believe AI is going to help the “hyper-personalization” of content. Better analytics means better decision making, and the value of that can’t be unpretentious.

Ineffective use of customer data

There is no doubt in saying that customer data is at the core of digital transformation. Organizations have a large amount of structured, unstructured, and real-time data stored from internal and external sources. This data remains unused as they do not have the right way to effectively gather, store, and leverage it. They have no idea about how to use the data in a way that adds value to the customer and benefits their business.

Solution:

To overcome this challenge, you need to identify a few key attributes of the customer that can help you serve them better and more effectively. Make the most of the data by storing it on the cloud and making it available to data scientists, businesses, and IT teams for analytics. Cloud serves as a single data platform that is secured as well as easily accessible.

A shortfall of Technical Skill Sets

Absence of IT resources and resource management strategizing are one of the key challenges to digital transformation. Innovative technologies such as AI and ML, blockchain, IoT, robotic process automation, etc. have already paved the way for new business opportunities. Even so, some companies lack the technology and dedicated development team to keep up with changing trends and innovations.  

Solution:

Train your workforce for all the needful digital and technical skills. Look out for business partners who can help you on your journey. Choose the correct technologies that are in-line with your vision and growth strategy.

Conclusion

Don’t let the challenges your business faces in our digital world become unconquerable roadblocks. Instead, face them and find innovative solutions to your problems that provide success for years to come. Ready to transform your business? Connect with Successive technology experts, who are helping clients business innovation with customer-centric solutions.

Cloud Migration and App Modernization: Role and Strategies

Thursday, June 11th, 2020

According to Gartner, for every dollar that is invested in digital innovation, three dollars are spent on application modernization. Also, 60% of the business face difficulties when migrating to the cloud, actually cloud migration is above the boundaries of technical expertise. Successful and effective cloud migration is inclusive of a complete transformation both culturally and organizationally.

Since the adoption of cloud migration practices, various organizations have started migrating to cloud-based services with an effective plan and strategy for managing and controlling their application ecosystem. According to a study, 95% of companies continue to use monolithic dedicated on-site servers with a combination of private and public clouds for application hosting.

Organizations are hugely evolving towards a cloud-based environment to become more cost-effective and to gain better operational competences. Cloud offers elevated agility, increased innovation speed, and higher response time for business requirements. By enhancing the availability of the applications and minimizing application outages, organizations can provide upgraded customer and user experiences, and not only this, enterprises can swiftly and flexibly gain new business roles and opportunities as soon as these evolve. Application Modernization to the cloud enables businesses to maintain a competitive edge in today’s rapidly growing marketplace.

Beware of the Stumbling Blocks

During the Hybrid Cloud Migration process, it is seen that many organizations quickly become affected by abrupt challenges. For instance, the on-premises application migration to a cloud-based environment can hamper the existing application integrations. The level of complexity and dependencies among the interconnected and diverse apps can ruin the overall cloud migration objectives and can lead to major impediments for your business.

This gives rise to the underlying questions:

  • How will the organizations best guide on the cloud migration journey?
  • How to address and resolve potential challenges and complexities?
  • How to ensure that your cloud migration and app modernization will meet the desired business goals?

Parameters to Ensure for a Successful Cloud Migration

In this blog, we will be answering the above questions as well as highlighting some pillars to ensure a successful and effective cloud migration.

Well Defined Your Desired Business Goals, Objectives and Outcomes

Your desired business outcomes should incorporate questions like how will the cloud migration and app modernization will enhance your business? How will this transformation bring more business value, enhance sales, improve customer services, and boost productivity? This will create collaborative insights and internal metrics that will help businesses to achieve desired business outcomes.

Find the Suitable Partner

Choose a third-party app modernization service provider with an accurate skillset and relevant expertise in cloud migration. Always ensure the provider’s abilities, experience in the relevant business, cultural fit, security, and scalability. The right partners can expand your sales pipelines, gain access to cost-effective infrastructure, and minimize the risk of hampering existing app integrations.

Leverage the power of Automation Tools

Automation will boost the monotonous and iterative migration process, in return will provide an error-free and more effective environment. Once the organization hosts its applications in the cloud, businesses can seamlessly and frequently add new software that means faster integration and quality testing. Moreover, the automation tools will increase the agility, performance, and desired business goals. 

Address the organizational and cultural changes

Cloud migration and app modernization demand vital coordination over several IT extensions. By creating interdisciplinary units across infrastructure, applications, and database personnel will help in reducing uncertainties and boosting recovery time for delays.

Bottom Line

The era of digital transformation has begun and therefore shifting to cloud-based services is vital. The right and suitable app transformation partner is the key to seamlessly and effectively managing your organization’s app modernization and cloud migration practices and also successfully driving the transformation methods.

A Facelift to the Business World - Digital Transformation

Friday, January 24th, 2020

How is digital transformation reshaping businesses?

There is a fixed pattern or way in which businesses operate. When that changes its course from its traditional fons et origo due to modernization and technology, it is referred to as digital transformation.

“Change is inevitable. Change is constant.” — Benjamin Disraeli

Hence, digital transformation has made its mark in a wide range of areas like hospitality, automation, information technology, finance, and even medicine. It has carved a niche for itself in all kinds of businesses — be it small, medium or large. However, it’s being ubiquitous comes at a price. It needs to prove itself worthy to the customers and the employees and this can be achieved only by employing voguish business applications. Organizations should be able to churn these out at lightning bolt speed because it is the only way they can survive in the extant cut-throat competition.

The essence

The pith of digital transformation is a reduction in operational costs and enhanced customer experience. It does not just circumscribe around new innovative technologies but also revolves around a change in mindset and work culture. Thus, enterprises ought to cater to fluctuations in the business environment and business demands by inventing appropriate strategies.

“…the key to digital transformation in re-envisioning and driving change in how the company operates. That’s a management and people challenge, not just a technology one.” — Capgemini Consulting

The factors

It is hence, pivotal for the management to join hands with IT teams and cater to business needs, motor innovation and head towards continuous development. These form the core of digital transformation — progress in business activities, reduction in costs, improvement in marketing time and so on. Influenced by major factors like technological innovations, customer expectations and demands, market scenario and environmental changes, digital transformation is a force to be reckoned with.

Advancements in technology lead to disruptions. Those operating on obsolete and outdated computer systems are shunned for latest and more modern versions of the same technology. Cloud computing, big data, internet of things, machine learning and others have taken the limelight and if harnessed, are done throughout the organization for better results, higher efficiency, and lower costs.

In the case of customer behavior, it refers to the desires and expectations that they have from the business and from the technology being employed. Consumers want sophisticated and latest technologies but also want them to be handy and easy-to-use. They must be satisfied with the service and should be willing to speak highly of your organization to others. Hence, it is extremely important that these expectations of the customer and technology changes catering to business demand must be in sync with one another. Digital transformation, therefore, helps in the evolution of organizations towards being more customer-centric.

The aftermath

Now, let’s move to different aspects of a business model that digital transformation influences or is capable of influencing. It can affect the normal functioning of the business across different departments ranging from human resources to administration. It can also streamline business models, increase the efficiency of underlying processes and balance business ecosystems. Dealing with customers and information, the two main intangible assets of any business, also become much easier.

Back to the essence

Profitability, customer care and faster market time are key components of digital transformation. Large amounts of data can also be analyzed easily using the latest tech to make decision-making more efficient and improve overall performance. Due to its camaraderie with the business world, digital transformation is often also referred to as business transformation.

“Digital transformation is a journey for the entire company. It’s no longer just about marketing transformation. We’re entering a new phase where all internal stakeholders are involved.” — digitaltransformationbook.com

It is indeed reshaping the business world to transform not just operations management but also organization at all hierarchies. Taking the world by the storm, it is no surprise that a significant number of Global 2000 companies deem it a priority in their corporate strategy. So, watch out for this one!

Also, feel free to reach out to us in case of any query regarding the digital transformation of if you just feel like having a construction discussion regarding the same. We will be more than happy to help out. Thanks for reading!

How Automation Tools Can Help in Digital Marketing?

Thursday, January 23rd, 2020

Today, digital marketing is quickly growing at an unprecedented scale as more and more consumers regularly interact with internet-connected digital devices. As this field grows, the need for automation increases too, to keep up with the growing demand.

Productivity and efficiency are increased by automating certain repetitive tasks that marketers have to carry out, such as posting social media content, email marketing, and so on. Clearly, automation tools developed by the best developers and the best UI UX design services provide plenty of benefits for digital marketers, which are explained below:

Improved productivity and efficiency

Digital marketing automation tools allow you to automate repetitive manual tasks, thus giving your marketing team more time to focus on other creative processes. For example, instead of having to worry about posting on various social media platforms and manually monitoring post performances, automation allows you to access and manage your social media campaigns from a single dashboard. You can even schedule campaigns and posts ahead of time.

Improved scalability

When you invest in automation for your digital marketing efforts, you are essentially investing in solutions that can support your business’ short-term and long-term growth. Marketers do not need to be reminded of how valuable a marketing tech stack that can support your long-term vision is. For instance, HubSpot’s marketing automation tool is a popular tool that can automate emails and other tasks. It enhances workflows using a simple yet powerful interface.

Improved collaboration and accountability between marketing and sales teams

Another great benefit of marketing automation is that it can strengthen the relationship between the marketing and sales team, thus encouraging collaboration and improving accountability. The more prospects the marketing team can reach, the more pipeline they create, which means that the sales team has more opportunities to close. Marketing will be happy with the reduction in costs and the increase in productivity, while sales will be happy with the increase in the number of closed deals. All this is made possible because of the right marketing automation solution.

Helps to target leads across multiple channels

With marketing automation tools, you can reach leads and customers in personalized manners across multiple online and offline channels. Depending on the stage where your lead or customer is on the customer journey, you can choose your channels wisely. Whether you use a tweet, a phone call, an email, a text message, or a postcard to reach them, you can be confident that it is the most effective channel for that particular lead/customer.

Technology in Everyday Life

Thursday, January 23rd, 2020

The Land of Techno-mo sapiens

  1. There is a lot of salagonitiation these days.
  2. Jake got a job in Tajikistan that pays him 5600 Somoni every month.
  3. Doesn’t this song on the radio sound like the one we sang at Thanksgiving last year?

Go ahead. Type ‘meaning salagonitiation’ in your Google search box. Convert 5600 Somoni to your currency. Check who the music director is for both songs.

It is often said that technology doesn’t change people’s basic needs or their natures. But if you monitor your everyday routine and notice carefully, you’ll realize that it has become indispensable. It does not change what you want but it does change how fast you can get it and with how much ease.

We have talked about Docker, Cloudinary and the stories of famous tech entrepreneurs but let’s scale it down this time. Let’s delve into our quotidian routines — from waking up in the morning to finally catching some Z’s in the night. How do we use technology in our day-to-day life? How deeply entrenched is it in our system? Are we controlling or being controlled by it?

Business and Communication

Gone are the days when your boss had to be in the same room as the rest of her team to discuss monthly sales targets or when you had to put your fax number below your phone number on your website. You needn’t coax customers into filling feedback forms and you needn’t sigh over the fact that you haven’t spoken to that professor from college for years. You don’t even have to tell your employee to keep mailing you the revised version of his work after every few days for you can keep a check at it in real-time — thanks to the Google Drive service! Money transactions have also become much easier via apps like Paytm and so has scanning of documents using GeniusScan or CamScanner.

It is all just a click (or multiple clicks) away. With technologies that allow us to connect to people via multiple social network platforms like Facebook and LinkedIn, video conferencing, electronic mail, WhatsApp and much more, communication have become unrestrained and unbounded.

“Sharing is good, and with digital technology, sharing is easy.” — Richard Stallman

Education

Remember when your Aunt bought you the entire volume set of Britannica encyclopedias for your 10th birthday or when you used to carry a pocket dictionary in your bag? That doesn’t happen anymore. Students do not have to make flashcards anymore to learn vocabulary and universities have apps to keep a track of students’ attendance. Dropbox allows file sharing while the TED app provides motivational lectures. Examinations are shifting towards online mode from offline mode and YouTube has replaced a lot of teachers. With mobile apps and websites that allow you to access full libraries and venture into the vast realm of education, the world had transformed into a place where the only thirst for knowledge, not opportunities, determine ‘how much you know.’

Transportation

More and more ride-hailing companies like Uber and Ola are sprouting up with every passing day. Within minutes, app users can get a ride to a place that is 4kms away or 40kms away. Even metro users of different cities can know the fastest route and the respective fares by using apps like Next Stop Paris or Delhi-NCR Metro. However, a major facelift to the domain of transportation has been provided by web mapping services that process data from a geographic information system database. How long will it take me to get there? Should I take the bus or drive? Is there any traffic in the next street? Answers to all these questions and much more are provided by apps such as Apple Maps and Google Maps.

Entertainment

For a common man, advancements in technology have been the most detectable in this sphere. From buying movie tickets on Fandango or BookMyShow to buying apparel, books and much more on Amazon, everything is near at hand. Zomato, another game changer for gastronomes and epicures, gives information ranging from average cost for two to the menu for that particular restaurant. Operating in over 20 countries including India, United States, Singapore and Italy, it has become extremely popular over the years, especially among youngsters. Let’s say that you go watch a movie and then have lunch at a boutique café that plays jazz music. There is one particular song that you find extremely melodious and want to know what it’s called. Just Shazam it! Music, movies, food and more — technology has revamped all of it.

Woven into the fabric of daily life, it has definitely carved a niche for itself. One of the hottest topics of discussion, technology is no more a facility or luxury; it’s an arrant lifestyle.

My team and I are avid seekers of technology. We would be delighted to know what you’ve been doing to contribute to this evolving madness. Feel free to strike a conversation with us.

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