Posts Tagged ‘digital marketing’

Impact of Digital Workplace on Software Development

Tuesday, July 21st, 2020

As the COVID-19 or widely known as the Coronavirus is spreading around the world, more and more companies and industries have no choice but to have their employees work remotely and preferably from home, sometimes even mandated by the governments themselves. This as a result has increased the demand of digital workplace. Well, the idea of remote working is not new and is extremely used by freelancers and entrepreneurs. In fact, there are teams that have been working in collaboration with each other since the inception of their job roles. One of which is software developers.

The software development work process has always required designers, developers, and QA experts to work in close collaboration. However, the current pandemic situation is making the software development work more productive. The direct impact of this workspace shift is visible in the greater adoption of digital solutions and collaboration platforms. This blog explains impact of digital workplace and why software companies need remote teams. Have a look-

Why Do Software Companies Need to Hire Remote Teams?

Access to World’s Talents

Developers with the right skills and experience are in demand. Now, there is no need to limit yourself to find developers available in your geographic area. Remote hiring is ideal for companies planning to grow the number of developers who work for them. By having an extended team of remote employees, you are likely to find someone who ticks all the boxes.

Healthier Working Environments

It is also true that there may be some remote employees that might be introvert while others may prefer remaining quiet during a meeting. Although they give their ideas later after the completion of the meeting. For streamlining virtual communications, there is a diverse range of virtual tools available like Slack, Zoom, and Trello etc. Remote hires can provide people with more flexibility, which will contribute to high confidence and less stress.

Unique Service Offerings

An amazing plus point is that when you extend your team by partnering with software engineers from a remote team, it significantly helps in increasing your service offering. Different age, gender, background, and culture has an array of diverse view-point. The team members are likely to have a new perspective on a problem due to the cultural background. This proves to be a huge asset when it comes to launching your product or service across the market.

Greater Flexibility

The employees who have freedom to choose their work timings and work locations are a lot more engaged. Additionally, the flexible schedule helps in closing the gender gaps prevalent in the corporate world thus improving diversity and success in the organization. When one signs out, another joins and this keeps the development work running. In consequence, these software development companies tend to be more productive.

Tools to Ensure Smooth Collaboration While Working Remotely

Once you decide to go remote, it can be difficult to approach organizational issues that come with managing remote employee all across the world. An effective remote team will have a set of tools: an email service, file sharing capabilities, an instant messaging platform, project management software, video conferencing, and anything else. Here are some of the great tools that smoothen the process for software designers & developers working remotely.

  • All-in-one solutions

Troop Messenger, BasicOps, TipHive, Hibox, Paymo, Hive

  • Managing tasks

Avaza, Taskworld, TeamGantt, Fusioo, Trello, Jira, Twoodo, Wrike, Worksection, Finit, Eylean Board

  • Document collaboration tools

Google Drive, Bit.ai, TipHive

  • Team communication tools

Skype, Slack, Telegram, UberConference

These tools are extremely useful for the developers and other team members to oversee the complex development process.

Apart from this, it has been suggested that you should follow the work procedures which has been set with your project manager and show spirit as well as responsibility for the progress of development. Inspire your team by being truly involved and form goals clearly to make everything go as planned. The overall success of your project and the speed of development will depend on the responses you provide to your team.

Final Words

When your organization has access to a much larger pool of remote developers, building a diverse team helps in gaining benefit in the complete process. This means you get a better working environment and improved services. So, what are you waiting for? Follow these tips and make the software development process much convenient while working remotely.

Google Analytics, Amplitude or Mixpanel

Friday, January 24th, 2020

Know the right tool for your Business

With the increasing emphasis on data-driven business optimization choosing an appropriate analytics tool has never been more important.

There are a bunch of analytics tools available in the market. These tools can all look the same, and some of the similar terminologies might be confusing.

Analysis of data is something every size of business requires these days. We will look at 3 of the most talked-about tools available in the market. Looking at just three might help you decide which one will work for your business or organization.

Say hello to Mixpanel

Mixpanel came into the market in 2009 and gradually it became popular. Mixpanel is a tool that majorly focuses on the post sign up of the website and the events performed by the various users, it tracks every event performed by the users. It allows focusing on each user specifically. Some of the major feature provided by Mixpanel is user analytics, create funnels, analyze retention cohorts and flesh out user journeys and many other recurring feature names you have heard of associated with analytical tools.

The analysis provided by Mixpanel has events that take place on the webpages of your site, like adding to cart or completing a form or downloads — anything that can be done, it can be measured.

Mixpanel divides the data in segments triggered by the events into the users who took this action. It certainly makes the bulk of data that can be collected into much more digestible chunks. This segmentation-first approach to the analytics of data is the main focus of the UI/UX.

A/B testing is a feature that you have heard of more often when it is about analytical tools, this feature allows you to measure the success of two variations of your site content, then implementing the most successful one. It’s a better solution than creating a page, giving it a week to measure success, and then amend it, and so repeating that until you’re satisfied with the results.

You can specify an event you want to measure, and Mixpanel will analyze data from user journeys that previously completed that event to predict the chances of future users completing the event at the end of the same user journey. It will provide you with scores for it.

Mixpanel can be sued by any beginner easily. Everything is crystal clear, and everything is pretty much where it is expected to be. It’s got the usual to see left-hand navigation pane, and all the menu titles there are largely self-explanatory.

When you first start off, you can have a tutorial video explaining each feature of the navigation pane, explaining what it does, and how it will help you when you’re trying to understand your data. It depends on the user whether these are useful or not — some people really just want to read about it with some screenshots.

Say hello to Amplitude

Amplitude is similar to Mixpanel, but their product has a more modern feel. Like Mixpanel, they focus on what happens after a user signs up and what users are doing inside your product.

They are a great option for e-commerce companies and companies who have cross-platform products. Amplitude also takes an event-focused approach to their data collection, and the analytical outcomes of this are many.

What Amplitude seems to take the most pride in though, is the visualization of the data it collects, in presenting you with bite-sizes of digestible and actionable information.

You can customize a lot of these chunks of information to suit yourself, but it does come with a bunch of default ones. I’m talking about things like customer retention, the ability to view real-time actions, and managing your analytics using a marketing funnel.

Amplitude’s usability and the interface can be best described as ‘positive.’

From the bright colors used in the design of the user interface, through to the tone of voice used in the instructions when you take the initial demo tour, it is easy to get to.

You know in a movie when they have Parallel universe or dream in dream sequence, where everything is all positive, to the extent that the subject gets suspicious? It’s like that, except I couldn’t find anything negative, and wasn’t pulled out of it with a shock.

It’s got the standard left-hand navigation pane, and the demo tour will take you through each one of those, explaining what they do. The various graphs and charts make great use of color to help with their clarity.

Say hello to Google Analytics

Google Analytics is a general audience overview, telling you top-level information, such as how many visitors your website overall has had, where they have been located and what language they’ve been using.

Besides the user-centric stuff, you can look at all kinds of things. You can check which pages on your website have been the most popular. You can get a breakdown of the sources from which people got to your website, so whether it was from an organic search, paid search, or social media.

From social media, you can drill down to the specific networks, so whether it was Facebook or Twitter or whatever.

You can get as detailed as you want with the data. For example, you could see how many people came to your website from Facebook, what time they did so at, their age and gender, and generally what they looked at.

One of the key features is the link to AdWords so that you can see directly how much money your Google PPC ad spend is generating in conversions. In a time when ROI is a repeated question from management, it’s good to be able to see it straight away

People new to analytics might be surprised by the depth of the data that can be gathered.

Google Analytics wouldn’t have such a high market share if its usability was like solving Rubik’s cube (of course at first), haha :).

The layout and navigation make sense. Google does offer certification in Analytics, which is useful for getting the most out of it.

By creating custom URLs and a campaign with Google Analytics, you can get more detailed information about who has been clicking through to your website from your email: where they were, what time they clicked through at, and what they did from there.

Doctor Strange stuff huh!

The main thing about Google Analytics is that it gives you all the information you need, but how it’s used will depend on the confidence of the person using it, and how much time the organization wants to allocate to data analysis.

Here is the feature and Integrations comparison between Google Analytics, Amplitude, and Mixpanel in the tabular representation so that you can give you an add-on to compare and decide which one is best suited for your data.

Conclusion

There are so many businesses can learn about their customers today. The amount of data that can be collected is enormous and the company which is willing to take advantage of it are making moves to be on top.

So, which tool you should use? Well, the answer is hidden in your business. Depending on the company — its size, audience, life stage, and goals — the data analytics suite that’s the best fit may be different from what the rival company or company across the street is using.

How Automation Tools Can Help in Digital Marketing?

Thursday, January 23rd, 2020

Today, digital marketing is quickly growing at an unprecedented scale as more and more consumers regularly interact with internet-connected digital devices. As this field grows, the need for automation increases too, to keep up with the growing demand.

Productivity and efficiency are increased by automating certain repetitive tasks that marketers have to carry out, such as posting social media content, email marketing, and so on. Clearly, automation tools developed by the best developers and the best UI UX design services provide plenty of benefits for digital marketers, which are explained below:

Improved productivity and efficiency

Digital marketing automation tools allow you to automate repetitive manual tasks, thus giving your marketing team more time to focus on other creative processes. For example, instead of having to worry about posting on various social media platforms and manually monitoring post performances, automation allows you to access and manage your social media campaigns from a single dashboard. You can even schedule campaigns and posts ahead of time.

Improved scalability

When you invest in automation for your digital marketing efforts, you are essentially investing in solutions that can support your business’ short-term and long-term growth. Marketers do not need to be reminded of how valuable a marketing tech stack that can support your long-term vision is. For instance, HubSpot’s marketing automation tool is a popular tool that can automate emails and other tasks. It enhances workflows using a simple yet powerful interface.

Improved collaboration and accountability between marketing and sales teams

Another great benefit of marketing automation is that it can strengthen the relationship between the marketing and sales team, thus encouraging collaboration and improving accountability. The more prospects the marketing team can reach, the more pipeline they create, which means that the sales team has more opportunities to close. Marketing will be happy with the reduction in costs and the increase in productivity, while sales will be happy with the increase in the number of closed deals. All this is made possible because of the right marketing automation solution.

Helps to target leads across multiple channels

With marketing automation tools, you can reach leads and customers in personalized manners across multiple online and offline channels. Depending on the stage where your lead or customer is on the customer journey, you can choose your channels wisely. Whether you use a tweet, a phone call, an email, a text message, or a postcard to reach them, you can be confident that it is the most effective channel for that particular lead/customer.

Boost Your Marketing Strategy with Chatbots

Thursday, January 23rd, 2020

Bots have become an integral part of a good digital marketing strategy. Every smart marketer knows that with bots, you can do more in less time. By automating certain basic tasks using bots, a business can allocate their resources more efficiently, while also reaping all the benefits that bots can offer.

Below, we talk about these benefits and why they are worth considering for your digital marketing strategy.

Helps you understand your customers better

Bots help to gain a better understanding of your customers as they provide an interactive way of engaging with customers. Besides, people feel much more comfortable sharing information with a bot than a real person. After collecting valuable data, they can even monitor customer behavior and look into their buying patterns so that businesses can plan their marketing strategies accordingly.

Suggest and sell products

Today, more people are shopping online than ever before, which means there is a huge potential for bots in sales. In fact, many huge brands have already started using chatbots to suggest products and services to users based on an analysis of their purchasing patterns. So, in other words, bots can act as the user’s personal shopping assistant, suggesting products that they are likely to purchase.

For instance, H&M already uses bots in their app to suggest a personalized collection of products which a customer is likely to buy. Not only does this help increase sales, but it also reduces scrolling time for a customer.

Follow up and engage with customers after-sale

It’s not just answering queries and suggesting products that bots are good for. They are used for outbound digital marketing as well. Even after the sale, bots can be sued to send follow up messages to customers and handle proactive customer engagement. This helps to ensure that your customers are satisfied with the product they have bought. It also shows customers that you really do care about their experience.

Improves overall customer experience

Bots are great because they can be employed in so many ways that increase overall customer experience. When users land on your site, having a chatbot that can efficiently answer all their queries and help solve their problems is a huge plus. For this, it is important that you make the bot sound human while designing it. Bots also help to deliver a personalized experience to customers, which is a huge factor in the purchasing decision of customers.

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