Posts Tagged ‘CRM’

CRM Database: An Overview and Importance for Your Business

Tuesday, June 16th, 2020

Customers are important, as no business survives without a solid customer base, but sometimes managing a substantial amount of customer data becomes a challenging and tedious task. Organizations who are leveraging the CRM platform, cannot imagine their business without it. A CRM (Customer Relationship Management) software offers seamless management of your customer relationships- data, insights, and metrics all in one place.

A CRM platform help organizations in targeting multiple audiences, setting scores, and initiating alerts based on the customer’s activity. It is essential to routinely optimize the customer data for new business insights, CRM database is an effective CRM tool that amazingly monitors all the client related procedures and is the premise of client relationship admin frameworks.

What is a CRM Database?

A CRM Database is a resource containing all the client information collected, governed, modified, and shared across an organization. It enables you to effectively manage and store all the customer interactions into a shared company database. In such a way, users can quickly access key account and contact information.

CRM database incorporates robust sales and marketing reporting tools that are used for leading marketing and sales campaigns and enhancing customer engagement.

In CRM Database, the data is fragmented into three unique categories:

  • Operational CRM:  It focuses on streamlining business marketing, sales, and service-related tasks.
  • Analytical CRM:  It focuses on creating impactful strategies and approaches to enhance the customer experience.
  • Collaborative CRM: It shares customer information with various business organizations for targeting the relevant business audience.

For instance, Salesforce provides a highly customized platform that can be analytical, operational, or collaborative CRM depending upon the modules shortlisted by the Salesforce business customers.

CRM Benefits for Business

According to a customer survey, 80% of the users believe that their CRM software helped them in enhancing their businesses. A good CRM can get the right information from a reliable source to the right customer, at the right moment. Below are some of the benefits of a good CRM database: 

Collaborate Through Integration

Integrating data from various functions of a company helps you maximize and enhance your effectiveness through collaboration. For instance, the customer contact details on your website can be converted from Lead capture forms to the Hot Lead action lists in your CRM enhancing the collaboration between the marketing and sales teams.

Effective Pipeline Management

With proper visibility over your sales pipelines, you will gain better insights about the deals that require prompt attention and the deals that have gone stale. With frequent and keen monitoring over the deals passing through your pipelines, you can easily recognize and discard the areas of concern ensuring a smooth and reliable pipeline every time. Besides, the sales and marketing teams are always connected ensuring the high quality and clog-free leads in the pipeline.

Maximizing Productivity via Automation

Enterprises often execute multiple processes inclusive of a chain of redundant and monotonous tasks carried out by various users. Here, the CRM system helps you with automating such tasks to drive consistency and save time. You can automate the scheduling follow up activities, campaign mailers, and task assignments to certain teams, etc. Automation ensures that all the members of sales/marketing teams are following the same process from start to finish and no such task redundancy is there in the whole process.

Improved Engagement to Create Long-Lasting Customer Relationships

Nowadays, customers demand more than reasonable cost, high-quality products, or services. They want to get acknowledged and have the best engaging, personalized experience whenever they get confronted with the organization or vice versa. A CRM captures and stores every customer’s journey (from start to end). Customer advocacy is however the biggest catch, you can earn it by understanding your customer’s preferences, requirements and delivering them exactly what they want.

Increased Revenue and Productivity

Since the satisfied and long term customers bring increased productivity and value to the business. Thus, CRM helps you increase levels of customer satisfaction and retention. Besides, CRM automates essential business operations and promotes collaboration between various business functions that leads to saving time, decreasing the cost, and growing productivity.

Which one is best for your business? On-Premise CRM or Cloud CRM

Cloud CRM leverages cloud computing technologies to host your CRM application. It is a kind of Software as a Service (SaaS) that curbs the costing and timings required in dealing with the CRM technical set up and maintenance. Cloud CRM requires no hardware installation and is considerably more secure than many on-premise data centers. To meet customer expectations, organizations hugely need to consider Cloud CRM.

The Bottom Line

By maintaining high quality and high-performance CRM Database, enterprises can enhance their customer experience. A CRM Database should be highly capable of collecting, governing, converting, and sharing customer information. Thus it is highly recommended to select the best CRM application development company to leverage the exact CRM benefits. Besides, you can optimize your CRM database by a seamless data migration followed by standard data governance.

Why CRM Adoption Can Be a Gamechanger for Your Business?

Thursday, June 11th, 2020

In today’s era, new technologies come and go rapidly. Most importantly, it can be seen that there’s a new app or widget every week promising to make businesses and their sales reps more productive, efficient, and effective. Although some technology has proven to be more useful than others, one technology that’s surely here to stay is customer relationship management (CRM) software. Every business starts with a common motive, i.e. building a strong relationship with its customers. Customers are essential as no business exists without its client base. In fact, the way a company manages its customer database determines its business success. If you are thinking that your business is lacking in terms of customer relationships, then you have come to the right place! In this article, you will understand the value that CRM can bring to your business, how to know if your business is ready for CRM.

Getting Started with CRM Definition

We have all heard about CRM, which stands for Customer Relationship Management. Even if you have never used a CRM before, you’ve probably heard the term echoing through your industry. 

As the name suggests, Customer relationship management plays an increasingly important role in small and medium-sized companies for building relationships with customers. It is basically a software that you as a company can use to communicate with your customers – for administration, sales, and marketing. 

Who Should Use a CRM system?

if you sell a product, provide a service, or deal with customers or clients in any way, you probably do require a CRM software, especially if you want your business to grow. “The right CRM can help in the area of customer data and retention by simplifying the way you capture data from your sales team or anyone else who comes into contact with customers on an ongoing basis.

Here are some major barriers from the major departments, which has forged the need for CRM software for any organization:

Marketing

  • Disconnected messaging across various customer touch points
  • Inadequate customer data and insights
  • Incomplete 360degree customer view from first contact to post-sale and support

Sales

  • Inaccurate sales forecasts
  • High costs-per-sale
  • Overlooked sales opportunities

Customer Service

  • Fragmented historical views of customers
  • Multiple customer service channels
  • Extended customer issue resolution times and cycles

These points are really important to understand if you are going to choose a CRM software for the organization. Every business comes with challenges and the above-mentioned points are the biggest ones that you cannot ignore. But now, the solution is here. For a better understanding we have compiled a list of benefits CRM software offers! 

Top Benefits of Customer Relationship Management Software

When you choose the right CRM for your industry, business type, and customers, it’s simple to reap the many benefits from this software. Have a look-

Maintains a Centralized Database

CRMs allow your entire sales org to keep all prospect information, over any duration of time in a central database. This allows for quick cross-team access as well as the ability to easily manage all information via a shared location.

Better Customer Retention

A CRM system comes up with “customer retention” benefits: it will help you by reminding you about appointments or when to send follow up emails. When the team reminded about specific follow-ups, they’re able to schedule their contact at a point in time when their support is most helpful to a prospect. 

Create Sales Reports

CRMs allow your team to collect and manage data about prospects and deals using reporting features such as sales dashboards and reports. These allow representatives to better automate and manage their pipelines, deals, and contacts. Sales managers can use these sales reports to see how their team is tracking.

Customer Life Cycle and Segmentation

The top CRM software automatically tracks and segments the clients as they travel through the customer life cycle. This feature even allows you to evaluate the effectiveness of your sales and marketing strategies in converting prospective customers into leads, closing a sale, and then deepening the client relationship post-sale.

Cross Device Support

Today’s business teams perform work across multiple devices. Due to this, modern cloud-based CRM platforms can be accessed from any device, which means your deals aren’t all stuck in the office. With mobile CRM access and smartphone notifications, salespeople won’t miss anything important, whether they’re on a plane, at a client site, or in a meeting.

Conclusion

CRM applications contain a vast array of capabilities beyond those reviewed here. If you are already thinking about whether or not should you for CRM solutions, the answer is a “Yes”! We at Successive understands that developing a fully-fledged Customer Relationship Management software is not an easy process. To successfully build a CRM that would fully meet all your business’ requirements, you’d need a team of skillful developers and business analytics. We have a rich experience of building cost-effective CRM solutions and can provide high-quality software for managing all your company’s relationships and interactions with customers and clients. Connect with us now!

Six Benefits of Integrating ERP with Salesforce CRM 

Wednesday, March 11th, 2020

Enterprise resource planning or ERP is business process management software that enables the business to hand various aspects of business in one application, database, and user interface. The software also includes customer relationship management or CRM system, HR system, and office suites, etc. As estimated, IT expenditures on the enterprise software will grow to 462 billion US dollars. 

The following are the six advantages of integrating ERP with Salesforce CRM:

1. Better communication 

Owing to the integration of ERP with salesforce CRM, it passes the information quickly across teams. For example, when the finance team handles ERP, and it corresponds with the sales team, then ERP has all the information needed by the finance team and also the information that lives in salesforce. It enables finance and sales teams to have a more valuable exchange. 

2. Offers unified access from different systems

Some employees can understand one system is better than the others. The sales team will be good at understanding salesforce, and people on the finance team are better off understanding the ERP system. Due to the integration of ERP and CRM systems, users can process the information through their convenient system. Since the data gets synchronized, everyone can access it.   

3. Provides excellent customer service 

The integration of the two systems gives you a coherent picture of your customers. It shows their purchasing tendency, payment transactions, and choices to order history. It enables you to have better customer relationship management and helps grow your business. Maybe that’s’ why ERP and CRM together are the most prevalent type of business applications, with over 53% of companies investing in them on priority. 

4. Automation without coding

When you have integrated salesforce ERP, then you don’t have to outsource programming for workflows. Since workflows can get produced with a simple click, anyone can quickly transfer data, generate processes, and automate information transmission. The automation makes the business process very simple, and 95% of the businesses have experienced a seamless process after using ERP. 

5. Gives more precise data

Data from all ERP systems gets shared on the cloud ERP system; the software has access to more data to use for assessment and briefing per system. It results in giving out more detailed information about the customers. So, by integrating ERP with CRM, you can have access to more precise and high-quality data.

6. Prevents errors and time-efficient 

Typically, data entries lead to errors even if you are doing it by copy-pasting. Especially when your business is dependent on several systems, your employees will need to feed data into each one of them. It increases the chances of errors and data duplication. Further, it will consume a lot of time to tally the data in various systems. But integration ERP and CRM systems regularly check the data and stabilizes it.  

Summing Up

ERP and CRM software are going to have consistent growth until the next year and reach the market value of 95.4 billion US dollars. The number proves that how efficient and business-friendly are this software. So, those as above were the six advantages of integrating ERP with Salesforce CRM.

Salesforce Integration with DocuSign

Friday, January 24th, 2020

Automate contracts without ever leaving Salesforce.

Salesforce integration with DocuSign allows companies to digitize their customer agreements completely, thus increasing efficiency and security and reducing costs.

Salesforce is a popular cloud-based CRM software that is used by companies worldwide. One of the most useful features that this platform offers is that it allows companies to automate contracts, thanks to its integration with DocuSign.

As a widely-used e-signature solution, DocuSign allows companies everywhere to digitize contracts by enabling legally binding electronic signatures on digital documents. It is extremely easy to use, secure, and reliable, and since it is integrated with Salesforce, it allows organizations to completely digitize their customer relationship management.

Using Salesforce integration with DocuSign, you can easily pull data from various Salesforce objects such as Lead, Account, Opportunity, Contact, and more. You can then sign the documents online, or you can send them out directly from Salesforce to get the required signatures. Once the documents are signed, they are returned to Salesforce and are then attached to their respective records.

Automating your customer agreement processes using technology like Salesforce and DocuSign, which are developed by top UX design firms, comes with plenty of benefits. Let’s take a look at these below:

Accelerate turnaround times

With Salesforce integration with DocuSign, you can easily cut down the turnaround time for customer agreements to hours or even a few minutes. This automation of the workflow allows for increased productivity since your employees can work out everything without ever having to leave Salesforce.

Cost reduction

With Salesforce and DocuSign, you can limit your financial expenses easily, since everything is digitized and on the cloud. This gives you the opportunity to invest your finances in other areas of your business with greater ROI.

Improved accuracy and efficiency

Since Salesforce integration with DocuSign automates processes of agreement development and signing, there will be little to no error. When you have employees manually working on the same tedious task, it’s much more likely that errors which could have been prevented would occur. Transactions are also extremely safe and secure, so you don’t have to worry about breach of important data.

Enhanced customer experience

With the security, accuracy, and efficiency that Salesforce integration with DocuSign provides, your company is capable of providing an overall enhanced customer experience. Your customers no longer have to risk security nor wait for long periods of time for their agreements.

Reduce paper waste

Another huge benefit of digitizing agreements using Salesforce integration with DocuSign is that you can reduce paper waste significantly. With the growing concern over environmental causes, cutting down on your reliance on paper and going digital enables you to do your bit in contributing towards more eco-friendly business processes.

What is Salesforce Billing & CPQ?

Thursday, January 23rd, 2020

The modern business landscape is constantly growing and changing according to modern technological trends and customer demands. It is a market of tough competition and only on-point services to a customer can ensure a successful prospering business.

Traditional methods of maintaining and keeping track of customers have already started to fall short. To stay updated with the current tides, businesses have started to shift towards using software and automation to deal with the business transaction. Even customers now prefer to deal through online methods thus pushing vendors to upgrade their business with the integration of automation.

What Is Salesforce Billing?

When it comes to billing and customer subscription, companies lean towards automation as it is much easier to use and hassle-free. That is why keeping in mind your needs and requirements, Salesforce has brought for you automated billing. Through cloud salesforce billing you can create and automate the invoices, payments, and revenue.

Salesforce billing is an add-on package that uses the key records and information from Salesforce CPQ. After an order is placed under Salesforce CPQ billing picks up the order and generates a record for an invoice, payment, and revenue. Using Salesforce Billing requires you to integrate with Salesforce CPQ.

What Is CPQ?

The term CPQ stands for Configure, Price Quote. The CPQ is a sales tool for businesses to generate quotes for orders swiftly and accurately. Quotes generated with CPQ software automated according to rules that are set beforehand so that you can do pricing that is error-free and according to the product’s quantities, discounts, customization, and optional features. Automation in pricing means you will not have to manually calculate the price which is time-consuming and subject to human error, so you can maximize your profit while providing reliable service to your customer. CPQ is a software program that is useful for both big companies as well as small businesses.

You can avoid incorrect pricing, unapproved discounts, and all the hazards by using CPQ. CPQ allows the process of pricing to be faster and accurate and therefore avoid any conflict with your customers regarding pricing, configuration, etc. When you have done away with all the time-consuming process, you can spend more time with your customers. Even your sales staff will be free to approach and deal with more customers. Study shows that only 35% of a salesperson’s time is available for selling which means that if they were free they could utilize that time to make great sales. Good use of CPQ will immediately increase their efficiency.

CPQ can also help your business with savings and revenue. It will not only ensure an efficient sales process but will also help you to grow your profit margins. Users of CPQ have seen 4-fold growth in their net profit over 5 years. This increase was only possible because of time savings, limits on discounts and the ability to offer a variety of options to the customer.

How Salesforce Billing Works?

With salesforce billing, you can invoice an order and manage its balances through credit and debit notes. You can automate customer payments and process them through a third-party payment gateway. You can also maintain and keep track of all the transactional data into finance books and map that data into an ERP.

  1. Step one: Salesforce billing runs on several rules that decide when and how to create the transactional records. Many order products can look up to the same rule which in turn lets you manage groups of products under one rule based on how you want salesforce billing to handle them. Some of the important rules are:
  • Whether to create an invoice
  • How the invoice line’s pricing and date values influence the billing periods, dates, billing cycles
  • Whether to create a revenue schedule and revenue transaction
  • Whether to calculate tax
  • How to calculate tax based on tax integration and tax data
  1. Step Two: After quoting in Salesforce CPQ, you can create an order and a contract. The contract will be used for future sales transactions that will help users to create amendments and renew their subscriptions. When you create an order from a quote, its order products have an un-activated status. Keep in mind that only activated products can be billed. So you can provisionally keep a product un-active until it is ready for billing. Orders also lookup usage summaries that store information about usage-based products.
  2. Step 3: salesforce billing also lets you create and manage reports on your revenue for a product or service. It is a process of accounting for revenue for a product. You can spread your revenue over a set period, or you can use bundled products and services for calculating the revenue. Bundled product refers to all the products you deliver at once or overtime. You can add discounts or credit on your products. Add on orders, contract amendments, customer acceptance, and service deliverability, selling the product to new customers or new regions — all of these can be ways to report your revenue.
  3. Step 4: ERP or Enterprise Resource Planning platforms are complemented by salesforce billing by converting Salesforce CPQ’s data into transactional data. The ERP system will inherit the matching data which can then be used for creating general ledger and financial reports. This process helps salesforce billing and salesforce CPQ to manage customer financial touch-points. You can create an invoice, manage all the payments, revenue calculations, identify key stakeholders and do much more with ERP integration with your salesforce billing.

Conclusion

Therefore, in short, salesforce billing allows you to manage the billing order, see product ratings and processing status, helps you to generate the invoice, apply taxes where needed, manage payments, understand your revenue, keep track of financial periods and generate reports on a different stage of the billing process. The salesforce billing makes it so much easier, faster and efficient for businesses to manage the whole billing process. Thebest iOS app design company leverages salesforce billing to manage their billing process. So, if you are one of them, it’s time to embrace the power of Salesforce!

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