Posts Tagged ‘business solutions’

Digital Transformation Challenges Businesses Should Focus

Tuesday, June 16th, 2020

The world has gone digital, and there’s no passing back. In today’s rapidly growing digital era, companies across all industries need to embrace new technologies and business methods to stay relevant. Organizations, especially those founded before the digital age must transform their business digitally to stay afloat. They need to embrace the digital wave to stay ahead of the competition and to improve their business efficiency and customer experience.

While the world has been talking about digital transformation for a while now, very few organizations have embraced this trend and made noteworthy progress. This is because Digital transformation also means a change in the business culture. It requires commitment because it’s not typically a simple process. It takes significant changes to long-used legacy systems and comes with some challenges as well. So, business owners might have a question in mind that- Is it really worth it for the company to invest time, money, and human capital in this process? 

Well, the answer is ‘Yes’.

In a recent survey by Gartner, 56% of CEOs said that digital improvements have already led to increases in revenue. Improved revenue and stock prices are two of the numerous benefits that digital transformation offers. Earlier, we have already discussed in a blog about the major importance of digital transformation in business. You can read the blog here- 

https://www.successive.tech/a-facelift-to-the-business-world-a-digital-transformation/

With so many benefits it offers, modern-day entrepreneurs understand the need for digital transformation solutions. But they also understand that there will be multiple digital transformation challenges standing in the way. Let’s face it! 

Challenges Associated with Digital Transformation and How to Overcome it

In this blog, I want to address the top five challenges every business should focus that’s looking to adopt a digital transformation strategy. Also, they can overcome those challenges for a successful business makeover.

Unwillingness to Change

Organizations and people often like routines and certainty. Most of the organizations continue to use the same business models and processes in the current digital world as well. They are hesitant to incorporate new strategies and bring a change in the ways they do business. However, it is essential for every business to adopt changes in order to keep up with customer requirements.

Solution:

It is vital to make everyone in the company aware of the opportunities of digital transformation and its benefits. For this, you will need to have a clear road map and use the correct digital transformation services to achieve new heights. 

Failing or Poor Analytics

It has been identified that 53% of modern companies are dissatisfied with their analytics abilities. That may seem unreasonably high to some, but in the face of today’s digital transformations, it makes a lot of sense as it is like a mirror of your business performance. There’s more data to collect than ever, and failing to measure the right ones could end in disaster. 

Solution:

The solution to this concern is to implement AI technologies to help improving data collection and personalization efforts. A recent study reflected this idea, sharing that 61% of marketing leaders believe AI is going to help the “hyper-personalization” of content. Better analytics means better decision making, and the value of that can’t be unpretentious.

Ineffective use of customer data

There is no doubt in saying that customer data is at the core of digital transformation. Organizations have a large amount of structured, unstructured, and real-time data stored from internal and external sources. This data remains unused as they do not have the right way to effectively gather, store, and leverage it. They have no idea about how to use the data in a way that adds value to the customer and benefits their business.

Solution:

To overcome this challenge, you need to identify a few key attributes of the customer that can help you serve them better and more effectively. Make the most of the data by storing it on the cloud and making it available to data scientists, businesses, and IT teams for analytics. Cloud serves as a single data platform that is secured as well as easily accessible.

A shortfall of Technical Skill Sets

Absence of IT resources and resource management strategizing are one of the key challenges to digital transformation. Innovative technologies such as AI and ML, blockchain, IoT, robotic process automation, etc. have already paved the way for new business opportunities. Even so, some companies lack the technology and dedicated development team to keep up with changing trends and innovations.  

Solution:

Train your workforce for all the needful digital and technical skills. Look out for business partners who can help you on your journey. Choose the correct technologies that are in-line with your vision and growth strategy.

Conclusion

Don’t let the challenges your business faces in our digital world become unconquerable roadblocks. Instead, face them and find innovative solutions to your problems that provide success for years to come. Ready to transform your business? Connect with Successive technology experts, who are helping clients business innovation with customer-centric solutions.

A Guide to Maintain Business Continuity During the COVID-19 Crisis

Tuesday, June 16th, 2020

Globally, the COVID-19 crisis has changed the lives of people in unprecedented ways. With travel bans, lockdowns, and imposed quarantines, this misfortune is having an impact on the global economy as well. In such a case, business leaders must make rapid decisions and take immediate actions to sustain business operations to deflect an imminent deep economic recession in the long term. To develop resilience, companies, and leaders need to review the strategies, policies, and processes to safeguard employees, customers, and operations during the crisis and at the same time maintain business continuity. In this blog, you will know what challenges business leaders are facing in the current scenario, and the solutions to overcome these challenges.

Before we move to the solutions, let’s discuss some crucial aspects to amend risks and to survive the slowdown caused by the impact of COVID19 for business and startups-

Track Expenses and Actual Revenue

The prime and important aspect is that businesses should do a proper assessment of their fixed and variable expenses as well as the actual revenues. This will give a clear picture of where a company stands financially and also help in planning ahead to stay sustained.

Evaluate Business Feasibility

Concerning the revenue and cost, it is crucial for businesses to reexamine all the important aspects to get the exact idea of what your business is lacking. Make sure you evaluate the impact on new sales, credit cycles, and potential bad debts.

Plan Policies for Future

No one can even analyze how long this epidemic will last, so it is important to be prepared for all scenarios. Businesses will need to strategize, communicate, and act with compassion during this crisis. They would need a revision of sales revenue goals and products along with a new operating plan.

Make Funding Decisions Carefully

Another important factor that businesses need to consider is making funding decisions. No doubt, investors will be more alert and may take longer than usual to make funding decisions after following rigorous diligence procedures. But, do not hassle as if we look at the previous economic downfalls, we can notice the market eventually bounce back after the end of an epidemic crisis. 

How is Digital Technology Helping Businesses During COVID-19?

This is not the first time that any epidemic has shaken the world. We have seen it before. The difference between then and now is that we have technology’s resources to help us deal with any kind of epidemic. With the growing tech advancements, we can see how it is helping in the healthcare sector and yet how this same technology is helping small and big businesses to stay connected. Some of the major examples are- 

Remote Working & Distributed Teams

Now, remote working has become a buzz word and it has become a necessity to enhance work with remote teams leveraging virtual environments. Despite geographic barriers, every employee can communicate and meticulously via video conferencing tools like Zoom and Google Hangouts and track the overall progress. It is an effective form your company can modify the work in a long-term perspective and enhance business continuity strategy.

Telehealth Enhancement 

While many states are still struggling to contain the COVID-19 pandemic – one sector is seeing a growing popularity i.e. telehealth. As we know, the promotion of social distancing is crucial; both providers and policymakers are strongly motivated to use telehealth. In fact, the new guidelines involved all channels of communication with patients that leverage information technology platforms, including voice, audio, text, and digital data exchange, and most importantly allowed doctors to prescribe medicines.

Customer Focused Marketing

The lockdown has impacted the revenue stream to a great extent; due to this retailers will have to think marketing strategy while focusing on getting the customer back to their brand. In order to enable targeted marketing, companies can leverage cloud-based customer analytics solutions. It helps in getting a unified view of the customer by analyzing their transaction, loyalty, and campaign data from conventional and digital channels.

Remote Learning in Education Sector

The remote learning concept was known but was not widely used until now. Many universities have decided to adopt an online curriculum to support continuity. Additionally, students and teachers are forced to adopt the new technologies and tools required for learning.

Building a Human+Machine Workforce

Businesses should make transactional processes more digital and focus on value-led, proactive operations driven by data and analytics to reduce stress on operations. By creating a human+machine workforce, thousands of people can be reskilled and redeployed to ensure continuous operations while using analytics, AI, and real-time monitoring.

Concluding Note

Despite the issues going on with the COVID-19 pandemic, your business needs to keep running and assisting people with its products. These above-mentioned points are describing how to maintain your business during COVID-19 and ensure you continue to meet your customers’ needs. We at Successive, are faced with the clear objective of helping clients during this time of adversity and at the same time maintaining zero risks for the team and community. 

NeTFacilities| An AMT Direct Company

Thursday, January 23rd, 2020

Product introduction

NETFacilities is a part of the AMTdirect group. The company helps businesses manage their facilities and assets by deploying efficient solutions. The company also provides companies with expert resources to manage their assets and facilities. NETFacilities has created the ultimate maintenance and management solution and now services more than 14,000 locations and thousands of users.

Domain: Service ERP

Platform: Mobile App

The aim of the project

The goal was to rebuild a Mobile App with the same functionality as a mobile forms app. We were to also include a tastefully-designed dashboard within the app. The app had to be created together with UI and UX professionals, who would be able to design the dashboard.

The mobile app was to be based on a subscription model as it contained certain features that were available only after payment or a paid subscription.

We were to create the Mobile ERP App from scratch while reusing the existing code of Xamarin Forms by converting it into Xamarin Native.

The challenges we faced

The first challenge that we faced was to create an entire platform right from scratch and automate certain processes. These processes were earlier managed and controlled via a mobile app at an enterprise level.

The second challenge was to reuse the existing code that was specifically written in Xamarin Forms. Xamarin Forms are especially used to build native apps. Reusing the Xamarin Forms code was difficult.

A third challenge was to frequently change the way we worked on the project, as the client was not familiar with the Agile framework.

Solution

We created a mobile app version of AMT direct using agile methodology, with scrum implementation.

We made additional suggestions to the client based on our understanding of their requirements. These suggestions were much appreciated and were taken on board.

We implemented Google Analytics that would help NetFacilities to measure the user bounce rate on the Mobile App, and also to help them boost their sales.

Since the end-users are in the minimum age category of 45–50, we developed the entire Mobile App from Xamarin Native to give the users a better and seamless user experience. The user interface was designed so that the end-user had no problems using the interface.

Project impact

We were able to do much more than just create a Mobile ERP App for NETFacilities. We also provided the company with ideas to manage the assets, assessments, domains, work orders through a well-designed dashboard. The dashboard is easy to use and sits within the app that boasts of an easy-to-use user interface and superb user experience.

We also included features like signature capture, offline/online sync, and on-the-fly sync to increase the usage and flexibility of the platform.

Salesforce Lead Management Best Practices

Thursday, January 23rd, 2020

One of the key factors that determine the success of any business is its lead management practices. Salesforce is among the top CRM platforms that business use, helping you to convert leads into loyal customers. Here are some of the best Salesforce lead management practices that you should follow.

Define what leadership means to your business

The first step is to know your leads and for this, you need to clearly define who the perfect lead is for your business. The perfect lead will be different for every business, which means that it is imperative for every member of your team to be absolutely sure who your perfect lead is. You have to clearly identify their interests, problems, their preferred communication channel, and other behavioral traits.

Attract leads with targeted content

After you have successfully established who the perfect lead is, it is now time to attract them with targeted content. A study has found that companies that publishing blog articles generate 67 percent more leads, which should be good enough reason for you to create well-written, search engine optimized blog posts. Doing so not only helps you attract the exact audience you want but also helps to establish your company as an expert in your area.

Have a standardized lead management process

It is important that your company has a standardized lead management process so that everyone is on the same page. This helps to minimize errors too. Bring the entire team together and put together a distinct and comprehensive process for your lead management from start to finish.

Make use of automation solutions

Today, it is important for a business to have the right tech stack to help them streamline their activities and automate processes. Lead management can benefit greatly from automation solutions, especially when you automate the best-performing lead channels. This increases efficiency and saves a lot of time.

Have a lead scoring method in place

Lead scoring is important because it helps in monitoring the behavior of your prospects and their level of interest in the products or services that you offer. This helps you plan your marketing strategy better as you will be able to determine the amount of time and effort to spend on each lead.

Plan and implement a nurturing process

The nurturing process is an important part of salesforce lead management as it helps in building successful relationships with leads, while also retaining the lesser qualified leads for future interest. The nurturing process is often neglected, but shouldn’t be.

Out-for-sure-cing! Outsource to Save Time & Resources

Thursday, January 23rd, 2020

Let’s go back to the old adage — ‘Alone we can do so little, together we can do so much.’ We could argue that maybe self-sufficiency is a more important thing to learn and one must try to hone his or her skills until overall proficiency is achieved. But it is no surprise that this is better said than done and it is no surprise that indeed, there is power in joining hands.

You cannot be the best at everything but if you do know others who are masters in their domains, collaborating with them can lead to a successful and invincible association. That is how educational institutes work. Instead of hiring one professor who can teach both science and math pretty well, they hire a different teacher for each subject; such that their mastery cannot be challenged and to ensure that students learn from the best.

In business, similarly, outsourcing is the way or agreement through which one company entrusts its own internal activities to an external vendor or company. This involves any functions that can be carried out from an offshore location. They can be operational or non-core functions like manufacturing, accounting, call-center support, etc. or business functions like inventory management, transaction and payroll processing.

The concept, though seemingly absurd, has gained popularity due to the wide array of advantages it poses.

1. Cost and time zone advantages

One of the biggest advantages of outsourcing is cost savings. Many times, it is not cost-effective to expand operations internally due to inefficient equipment or inappropriate location. It may be possible that your business has grown to such an extent that you require a bigger office. In such a situation, you could either outsource basic operations to reduce the need for space or expand or relocate your base to a different place. The latter can prove to be much more cost-efficient and less troublesome.

“If you deprive yourself of outsourcing and your competitors do not, you’re putting yourself out of business.” — Lee Kuan Yew

When outsourced, a job can be done in a satisfactory manner and at a much lower cost. A major reason for this is the difference in wages between western and many Asian countries. Outsourcing to India reduces costs by almost 60% due to lower labor operation costs and lower overhead costs. Another important aspect is round-the-clock efficiency due to different time zones across countries.

Suppose an American firm outsources to a Malaysian company. The firm manager might be done for the day but will wake the next morning with tasks completed by the Malaysian employees. This is how outsourcing keeps things running throughout the day.

2. Access to skilled resources and increased efficiency

When the functions of your back office are complex and difficult to achieve given the current size of your company, outsourcing can be a breath of fresh air since overhead costs pertaining to a particular back-office function can be extremely high. When you outsource your business needs, the partner brings to the table immense experience, tactful business practices, and expertise.

They can handle a complicated project with much more prowess and understanding of the subject area. Basically, outsourcing gives businesses the ability to develop new competencies and skill-sets that can be used as a competitive advantage. This boom in productivity and efficiency would make businesses more successful, more equipped to tackle challenges and helps them streamline cash flow.

“The important thing about outsourcing or global sourcing is that it becomes a very powerful tool to leverage talent, improve productivity and reduce work cycles.” — Azim Premji

3. Better services and focus on core areas

Outsourcing certain non-core business processes like administration and back-office operations, that tend to expand during rapid growth periods, helps you focus on other important aspects by saving time and energy. This is because the expansion might start to sabotage those core activities that form the foundation of your company.

“Do what you do best, and outsource the rest.” — Peter Drucker

Moreover, in case of certain cost-incurring operations that are going haywire or are poorly managed, outsourcing helps to overcome such difficulties by bringing better management skills to the table. It allows you to focalize your in-house resources on building the brand, providing higher value-added services, research and development.

In case a firm receives a contract that would multiply its purchasing volume by a number of times in a short span, it should outsource this function so that its personnel can concentrate on the contract itself. Outsourcing helps companies provide better and faster services in this way leading to high-quality deliverables and lesser time for products to reach the marketplace.

4. Save on Infrastructure and technology

Outsourcing eliminates the need for investments in technology, infrastructure, and people. These form a major section of the capital expenditure that is incurred in back end processes. This is because the outsourcing partner is given the responsibility of handling the business process and is hence, solely responsible for developing the required infrastructure as well.

If a business has outsourced its creative design department, it is not their concern if the latest software is being used or not or how many UX/UI designers are working on a particular project. Their only concern is to see if tasks are being completed on time and accurately. Everything else will be taken care of by the outsourcing partner. Similarly, if a tech company has outsourced its catering, it does not need to worry about whether the stove is working or not or if there is enough ice in the refrigerator. This will be handled by the caterers now since it falls under their domain.

5. Staffing Flexibility

Through outsourcing, you can pick the best people to deal with your core activities, manage your manpower and have flexibility in staffing. A large project might require expertise or skills that your internal staff does not possess. In such a case, it is a good option to bring in contractors who know the requisite workers or people with the required skill set. Your internal staff, in the meanwhile, can imbibe knowledge and skills by working with them to increase their proficiency.

“If you think it’s expensive to hire a professional, just wait until you hire an amateur.” — Red Adair

Moreover, certain functions in the company have seasonal or cyclical demands. Thus, external or additional resources can be employed when things are at a good pace and let go when not needed. This also helps save costs. As an example, an event management company might have a wedding department that is shorthanded for certain months of the year. Outsourcing a few of its responsibilities can help you with services during these few months at a fixed cost.

6. Continuity and Risk Management

Many times, due to one reason or another, the employee churn rate in some companies is quite high. This can cause instability and uncertainty. Outsourcing in such situations is a blessing since it helps maintain consistency and strike a balance because a substandard level of operation can jeopardize the overall functioning of the business.

As an example, if your account manager is on leave due to a family obligation for the next month and there is no one to take his place, it is wise to outsource this job since it will help manage the risk situation effectively for the time being. In this way, outsourcing helps your business sail through tough times.

Now, you know there really aren’t too many reasons against diving into this culture. Save time. Save money. Save energy. Increase your efficiency. Gain access to skilled resources. Cut down on your costs. Steer through sticky situations. Outsourcing has its set of disadvantages but as long as the advantages overpower them, it is a win-win. So, the next time you have a problem you think you cannot handle, outsource; finding it tough to keep the ball rolling, outsource; have too much on your plate, outsource…Getting the drift?

How To Choose The Right Outsourcing Partner

Thursday, January 23rd, 2020

Tech firms are increasingly relying on outsourcing, especially for software development to increase their productivity, reduce development time and tackle overall competition. And if all this can be achieved within the budget, it is the icing on the cake!

However, it is not as simple as it looks. There are a million other things that influence this outsourcing agreement, much like any other business strategy that is framed after due deliberation. For starters, what things should you keep in mind while choosing your outsourcing partner? This is not a frivolous decision but one that can greatly influence the firm’s future. So, sufficient time, energy and effort must be invested in the same to develop a fruitful association.

Why are you outsourcing in the first place?

This is the most important question to ponder upon since outsourcing is not a cure-all; it is only as efficient as the standard one sets. This is extremely crucial so as to set concrete goals. Something like ‘what is the current level of output or performance and what is desired?’ is a great thought to begin with. Hence, eliminate any vagueness or uncertainty in your overall expectations.

Evaluate your partner carefully

Joining hands with an outsourcing partner involves investment in both time and resources. You’ll spend energy to fill a team in on the working of your organization. But all this will go in vain if you end up concluding that they are lacking in skills and technical prowess. Similarly, you can find your ideal outsourced team but it won’t mean much unless it is able to stick around for a good number of months or years. Hence, don’t be reluctant and do ask hard questions to be able to choose an established outsourcing partner.

Choose the right size team

This might seem trivial but it plays a pivotal role in determining the strength of your association with the outsourced team. There is often a misconception that it is best to partner with the largest vendor but sometimes, this can have the opposite effect as well. For example — a large outsourcing provider might not be able to attend to each client with enough care; smaller clients might be neglected and made to associate with developers who are not as proficient. It is also likely to charge much more for its services on account of its brand name and good track record. Hence, a large vendor is apt only when it has to be assigned to a client that is large enough to command its attention.

Smaller partners are usually more flexible, have lower rates and attend to all clients with sufficient attention and effort. Their senior management is more involved in all the projects and this is a big boon. It is also an advantage that cannot be conferred in the case of large vendors.

Investigate

Bring out the Sherlock Holmes in you and carry out a background check. What projects has the outsourcing partner already worked on? What customers did it deal with? Ask for references to get firsthand information on what it’s like to work with that team. Is the outsourcing provider financially secure? Does it have sufficient infrastructure and technology to carry out the designated tasks? Know all this before bringing them on board.

Know the contract like the back of your hand

When partnering with an outsourcing provider, it is always a good idea to obtain legal consultation. In the case of software development, it is all the more crucial due to shared intellectual property that needs to be defined clearly. A non-disclosure agreement is also signed to prevent the outsourced team from leaking any sensitive or private information.

Communicate well

The entire work mechanism is based on a meshwork of efficient communication and collaboration. Hence, it is important to ask a few important questions that influence this. Where should the outsourced team be placed? Will communication be possible if it is an offshore arrangement? Do the qualities of a team in another continent outweigh the problems it poses due to being in a different time zone? Would it be easier to work with a nearshore team? All these points need to be taken into account for a successful partnership.

A simple six-fold strategy, it is a must to consider the aforesaid checkpoints so as to find your ideal outsourcing partner. As for a discussion about such trends in the business and technological world, you needn’t look for ideal partners. We are right here, feel free to reach out.

Marketing Strategies You Should Avoid To Have A Striving Business

Thursday, January 23rd, 2020

Business marketing has been developing from the days when early humans bartered food and clothing. Since those far off times, business marketing had developed and evolved over the centuries to reach the position it occupies today. It has become a sophisticated beast with many arms and methods to achieve its end. There is no predefined formula to tame such a beast but there definitely are some strict NO-NOs when it comes to dealing with it( Just metaphor for marketing guys, get on with it ).

There are a lot of successful marketing strategies and even more are the poor ones which are destined to harm your business. Days of flyers and sign holders are over. Even clickbait ads on websites don’t work as the consumer is predetermined to focus while browsing and ads are seen as distractions. Interruptive marketing doesn’t work anymore.

Huge budgets are wasted on these outdated techniques and the people responsible have nothing to show for it. It’s time to get on with the newer and smarter techniques and ditch the older and failed ones.

Marketing Techniques to Avoid:

1. Mass Printing Physical Advertising Materials

When was the last time you picked up a flyer and acted on it? Before the internet, brochures, pamphlets, and posters were important in reaching a large audience. Nowadays, they’re more likely to end up in the recycling bin than on the kitchen table. Printed advertising materials are becoming relics; there’s no longer a need to spend significant money to print thousands upon thousands of brochures. Instead, post your information on your website, where interested consumers can find it.

2. Filler Advertising: Creating Content Just for Content’s Sake

Nothing can be more of a waste than putting advertisements out just because you think it’s required. By creating content without direction, you are doing more harm than good. You are creating a marketing campaign based around nothing, and though your customers may not remember the ad, they may remember your company name in a bad light.

3. Spamming = Junk Mail

No one likes junk mail. It’s just a pile of mail you have to sort through to find the letters you actually wanted. The same goes for email. It’s up to you to attract and hold the attention of customers. By bombarding them with unwanted or unsolicited emails, you are tearing down your company’s reputation. If you must email, make sure that you do it on a monthly basis or less. It will make your potential customers more apt to open your email and save them the frustration of filtering through products they have no interest in buying. And it’ll end up in the spam folder anyway

4. Cold Calling is useless

Cold calling is dead. At some point, the prospect of calling potential customers to obtain sales was somewhat lucrative, but today, it couldn’t be more of a waste. Telemarketing is a surefire way to anger customers and annoys them to no end. If you have to call customers, make sure that they signed up for your call list and make sure to call at an opportune point in the day. Nothing is worse than sitting down to dinner and being bothered by unsolicited phone calls.

5. Not Marketing Your Website

I can’t tell you how many times I’ve seen very smart business people come to us with the naïve idea that when the new website is live, it will somehow magically market itself, and visitors will flock to the website by the millions. There are over 1 billion websites on the Internet today. What are the chances of someone stumbling upon your website? Just as your company’s sales will dry up without marketing, your website will also have little or no traffic without marketing. Without traffic, your website is a dead weight in the digital universe. There will be no visitors, no leads, and no sales. Regardless of your website’s purpose or objective, proper marketing is always the key to its success.

6. Ignoring Trends: Making Yourself Invisible to Clients

In the modern age of technology, social media spreads the latest trends. By not paying attention to what people are talking about or what websites they are using, you are hurting yourself and wasting valuable resources. Make sure you know what people want and where they would go to find it.

Bad marketing is something many companies suffer from, but that doesn’t mean that you have to. With just a little forethought, you can turn your advertising into something that’s well-received. If you don’t feel you have the resources to manage your marketing, hire a professional company to do the work for you, and take the hassle out of it. You can be your best friend or your own worst enemy. It’s up to you.

7. The marketing team is working solo

Your marketing manager maybe Superman or Superwoman but to make a business successful — working solo is not the answer. To drive the growth of a business, different teams need to work together, for example, your sales team, product team as well as the customer service team should be involved in the marketing process. For instance, your marketing team generated lots of qualified leads but only a small percentage became paying customers. For a case like this, you may want to have a look at your sales funnel, product, and customer service team performance.

8. Don’t keep up to date with search engines and social media algorithm

Your website was SEO optimized when it was launched and then you just sit back and relax — this mistake could cost you a fortune.

Search engines and social media platform change their algorithm from time to time. Recently, Google is gradually rolling out mobile-first indexing. If your website is not responsive or the mobile version does not display full content as its web version, your website’s ranking could be affected because of this algorithm update.

Similarly, Facebook has changed its algorithm and the new updates prioritize content from friends and family as this kind of content usually creates meaningful conversation and interaction.

If you stick with your old SEO and social media strategy, you will never win the ever-changing marketing game.

9. Marketing to Anyone and Everyone

Most companies make the mistake of focusing exclusively on the number of visitors when analyzing traffic to their website. If the traffic is growing, they are happy, and they will do anything to bring more visitors to the website, regardless of whether these people will become customers. In reality, your website needs the “right” traffic. You need visitors that can be converted into customers. When I refer to the “right” visitors, I am not referring to only demographic parameters. You should be marketing to a niche, not a demographic.

10. Not Measuring Returns on Marketing

Neglecting to measure your marketing results is one of the worst sins in marketing. How can you know if something is working if you are not measuring results? You can’t. Yet, many businesses make this mistake. They sporadically pour time and money into different forms of marketing, and as long as their traffic stays the same or grows, they are happy. Implementing marketing strategies blindly without measuring return on investment is a terrible way to spend your company’s money. This means you are not in control. You are relying on luck and gambling the money away. Another common problem is that most companies who measure results do so incorrectly. They look at “vanity metrics” like traffic or overall leads or sales without an in-depth understanding of how individual marketing campaigns contribute to these numbers.

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