Posts Tagged ‘Augmented Reality’

How AR/VR is Transforming Data Visualization

Friday, July 17th, 2020

According to Forbes, we have created 2.5 quintillion bytes of data and over the last two years alone, we have created over 90% of the world’s data. According to research, all the data between 60%-73% within an organization goes unused for analytics, whereas the percentage is even higher for small scale enterprises. The major impediment behind effectively utilizing such data is the ability to perceive the data as facts that make the dependence of the efficiency on the visualization techniques. The traditional 2D representation of the big data analytics restricts the imaginations, facts, and conclusions from the data gathered. 

The demand for data visualization in AR/VR has grown tremendously for a few years. Enterprises are making optimal utilization of their data by creating technology solutions that maximize customer engagement levels, efficiency, and business capabilities. Such data-driven solutions incorporate next-gen technologies like AI, ML, Big Data, IoT, and immersive technologies like AR (Augmented Reality) and VR (Virtual Reality). Besides, several data scientists believe that AR/VR solutions have a massive potential to radically transform the way enterprises interpret the data and interact with it. Data visualization is a graphical representation of data. It has become an integral and massive component in data science. Also, it offers visible and factual visuals as opposed to the raw data, providing a quick and better understanding of the information.

In this blog we will highlight some pointers depicting how the immersive technologies AR/VR are transforming the modern data visualization techniques:

Better and Actionable Data Insights

In an average organization, collecting, analyzing, extraction of useful insights consumes a lot of time and creates blurry and irrelevant conclusions. Here, data visualization plays a key role, it inspects and extracts only the actionable data with minimal efforts. The use of VR/AR in data visualization enhances process effectiveness by rendering an immersive environment. For instance, integrating VR techniques in the product development lifecycle can precisely detect the flaws and errors that may further lead to process hampering or other business challenges.

Enhanced Decision-Making Capabilities

Implementing AR and VR solutions enable organizations to enhance their decision-making process significantly. Data scientists can leverage the benefit of gathering important facts and figures from the analysis report with the help of data visualization. Besides, Data visualization using AR/VR helps in forming efficient strategies to seamlessly attain critical business goals and objectives in the lowest timeframe. It facilitates business processes by enabling prompt responses that effectively runs daily operations in multiple companies.

Improved Data Research and Presentations

Unlike the 2D data representations, 3D data visualizations using the immersive technologies (AR/VR) are highly effective at elevating the data research process during various stages. Nowadays, the data scientist is massively using mixed reality techniques to investigate complicated data structures and to extract the hidden patterns via immersive technologies. VR simulations cannot only emphasize the data exploration process but can also predict future business outcomes through 3D data models. Besides, AR/VR/XR technologies provide an effective way to collaborate within the organization and sharing of discoveries with the stakeholders in a presentable manner.

Collaboration in Real-Time

A collaborative form of immersive data visualization is rapidly trending among the tech community. The unique data visualization methods draw the exact data on the table enabling the users to hover on it, explore the details, and generate charts. Moreover, users can add new datasets, variables, and understand the data completely through immersive technologies. Similarly, the visualizations can act as a virtual meeting room where the distributed teams can collaborate and work on the data projections.

Conclusion

The mixed reality data visualization for several industrial purposes is still in the initial stages. The combination of AR/VR with data visualization creates great opportunities and possibilities in the creative environment. Besides, it will enable enterprises to augment their growth curve through advanced data analytics and future-proof decision-making processes. 

Extended Reality (XR)  How It is Different from AR and VR

Friday, January 24th, 2020

Extended Reality is an umbrella term that encapsulates various immersive technologies that have the ability to merge the physical world we live in with computer-created virtual worlds. This means that top UX design firms combine various components of computer-altered reality including but not limited to Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) to develop XR.

Also referred to as XR, the X in Extended Reality is a variable that can stand for any letter of the alphabet since the components of XR are not clearly established. It includes any technology that combines real and virtual environments, including future realities that we still have not developed yet.

In order to fully understand what Extended Reality is and what it can do, you need to understand the three main components, which are Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR). We explain these below:

Augmented Reality (AR)

Augmented Reality or AR is when computer-generated content is overlaid on the real world we live in, thus enhancing reality using digital content like text, images, as well as animation. This experience can be accessed using either AR glasses or using smartphones, tablets, etc. The key feature of AR is that it is not completely immersive as the augment content does not merge with physical reality, which means that users can still be aware of what is going on around them and interact with reality.

Virtual Reality (VR)

Virtual Reality or VR is a technology that fully immerses users in a simulated digital environment. For this, A special VR headset or a head-mount display is required so that the user can have a 360-degree view of the virtual world created.

Mixed Reality (MR)

Mixed Reality or MR has elements of both VR and AR. While digital content is overlaid on the real world like in AR, this overlaid content is immersive and interactive, as is the case in VR. So, digital and real worlds are blended in real time.

Future Scope of Extended Reality

Recent research has revealed that more than a whopping 60 percent of the respondents believe that Extended Reality will become mainstream in the just the next five years. This shows just how rapidly this technology is being developed, and how willingly the public is ready to adopt it once it is ready and available in the market.

Indeed, Extended Reality has plenty of uses and could be employed in all kinds of fields such as retail, real estate, marketing, training, entertainment, and more. It can also be used by the best UI UX design services. The technology has the potential to completely change the way we live our everyday lives, as it will alter our very perception of reality.

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