Posts Tagged ‘Android’

Strategies to Boost Your Product ROI in Uncertain Times

Tuesday, July 21st, 2020

As the global situation continues to develop rapidly and our lives are changed more and more, business professionals are still searching for answers to some of their most pressing questions. One of the big question is how to increase the business productivity and boost product return on investment. If the same question is coming across to your mind and you need a solution, then your search ends here! This blog explains latest insights into what strategies help top companies to deliver fantastic products that customers return to time and again.

It has been analyzed that there is a successful way to boost your product ROI as well as to reduce customer turnover for tech first companies and the world of software development, I.e. product QA.

Why Product Quality is Key?

It is a major fact that quality is crucial to product success. It can mean the difference between an app your customers love and a simple app with low ROI. Leading quality is all about influencing those around you so that they prioritize QA. In order to achieve success, it is important for you to explain your team that how it will save costs and improve customer experience down the line, reducing churn. Walk your teams through the customer journey and explain how important is product quality is.

This communication will definitely increase empathy among teams. Once your company understands the value quality can bring, it will become much easier to make QA a priority for customer satisfaction.

One of the most important things to keep in mind that organizations with an expanding user base can scale their testing capacity in several ways, such as

  • Implement Automation
  • Hiring extra QA Engineers
  • Partnering with Outside Experts

Moving further, there are three important process which is crucial for business in every situation. In fact, these strategic ideas are not limited to huge corporate powerhouses: Companies of any size or budget can implement them. Let’s get know about it in detail below-

Ways to Improve ROI for Your Business

Early Testing

Without any doubt, continuous testing is key to amplifying your QA strategy. It lets you catch and fix bugs early, which means few bugs make it to production and there are fewer happening you have to put out.

It also means that you’ll produce higher-quality products for your users, who then will be more likely to stick with you. By testing earlier, you are building testing into the cognition of the development process. This will help prioritize quality by putting QA at the front of the minds of designers, developers, and testers alike.

Smarter QA

It is also important to understand that you don’t need to drastically increase your testing capacity. Instead, you need to take an assessment of your current process. That’s because it’s natural in every business for legacy strategy and software to become the norm. By optimizing your current testing capacity, you can make your QA work smarter.

Use Cost Effective Channels

While businesses won’t see the same amount of new customers and growth they’re used to with a halt of paid media and offline marketing efforts, then you should not completely restrained goals. Preferably, shift your approach and make the most out of existing customers across high-value channels.

Marketers can take this time to shift to a marketing strategy that relies on email, mobile, and in-app marketing. These channels have great ROI and cost less to run on average.

Conclusion

All of these tried-and-tested techniques can level-up your ROI strategy without the expenditure of endless resources. It’s all about supercharging your process and getting the most out of it. Once you apply these ideas then you can deliver quality at speed and retain your user base, even when times are uncertain. Still have some queries? Reach out to our team to understand business solutions and strategies that will help you succeed in these uncertain times.

UI Android vs iOS UI

Friday, January 24th, 2020

User Interface (UI) as dynamic as it is, individually takes yet another turn in the diversity section when we come to Android vs IOS.

You must have heard sagas of the differences between the android and iOS users each pleading a case of how their operating system is better than the other. But what you may not know is that this isn’t new, it has been the case for ages now. And, on no account can you term it as superficial. Android users do have a very tough time adjusting to iOS and vice versa. The “why” to this problem has a lot of little aspects and one major aspect. The major one is the differences in the UI of the two. Think about it, for instance, a layman while comparing two devices with these two operating systems may ignore for once, the differences in the complex configurations behind the processors in the two, but what he will always keep in mind is “how does is screen look?” “which icon goes where?” “how do you navigate through different pages?” and all of these have only one thing in common- UI.

Thus, it becomes essential for us to understand the differences between the UI in the two operating systems so that if need be we can make an informed choice and in a more competent fashion.

Now that we have started, we need to know where all will we be able to spot these differences. The best answer to this is — “If you scrutinize the subtle, then everywhere.” These differences are present everywhere — in the navigation bars, toolbars, types of control, buttons, and whatnot.

Out of these hundreds our focus first, obviously goes to navigation. Android is based on the material design guidelines, which is something widely accepted and followed globally even google uses them while developing its own applications. iOS, on the other hand, is based on the human interface design. One of the most noticeable differences in navigation is how android uses a “universal navigation bar” present at the bottom of the screen but iOS uses a combination of gestures and the home button. It also presents itself with an inbuilt “back button” in almost every one of its apps to help with the simple retracing of steps. Now you may be able to see how even a simple action as “going back” becomes so different with a change of UI.

Similar to navigation is another aspect — Menu. In Android, they generally have it in the form of a sidebar where you just tap and pull and voilà — you will have five to six apps ready to access. iOS, on the contrary, prefers a tab bar, which is placed at the bottom of the screen. These tab bars though according to various consumer analysis reports are easier to use, provide a lesser array of apps to be at the user’s disposal at one point of time.

The search field too is not left behind in this gabble of differences. In fact, the amount of comfort drawn from a device has a huge dependence on the accessibility of the search field, and its placing and presentation in the two operating systems play a pivotal role in materializing the differences between the two. One of the most distinguishing in this arena is the placement. iOS demonstrates a certain amount of rigidity as the full search bar is placed at the top of the screen. Whereas Android provides its users with a little bit of flexibility on the matter. It gives the users an option to place the search bar on the top, which is majorly different from what was provided by iOS because this one only expands into a full search bar upon tapping the search icon. The second option enables the search bar to gain much-deserved mobility as Android presents the users with an option to access the search field in the form of a widget that can be placed according to the user’s whim.

Pages on the second or lower level of hierarchy use segmented control in iOS and a tab on the Android. Furthermore, all text tabs in Android are present in uppercase and in iOS as a title case. This coupled with a fact that Android UI comes with a “text-only” policy for these tabs, which allows no icons and texts to be present simultaneously on the tabs and that iOS has no such policy, gives another important point of distinction to the two operating systems.

Another fundamental difference between the UI of the two can be observed in the color and size of the apps provided, Android usually has a more multi-color approach, with icons which are big in size and have reasonable spacing in between, on the other hand, iOS prefers a black and white pallet with a more compressed outlook.

A large difference further exists in the form of buttons, dialogues, alerts, etc. But as we explore these and many more, we must also understand the fact that these are all very temporary. The general trend today shows enough cases that indicate that we are moving towards a more converging user interface present in Android and iOS. The addition of the “switch” option to Android from the exclusive domain of iOS being one of the many examples of the same.

So, after understanding the differences in the two UIs and analyzing the various trends associated to it, one may also draw a parallel conclusion that with the passage of time as the consumer becomes more knowledgeable and demands for more and more freedom in mobility, structure, and outlook, the products will begin to have more and more fluid user interfaces and thus skipping the boundaries drawn by the differences in the operating systems and ultimately being a junction of the two categories we see today!

Facebook To End Android Dependency: Here’s How

Thursday, January 23rd, 2020

The social media scenario has been developing over the years. The beginning was with Google’s hangout, then came along Orkut and along that line came the creation of Mark Zuckerberg. Yes, you are right! We are talking about Facebook.

This online social directory became available first to the students of Harvard and later, to anyone who claimed to be of at least age 13. This rule was in place since 2006 and still ongoing. Any person with an account on Facebook can share digital content; it can be text, photo, and other multimedia files in their profile. They can have conversations with other people who are their “friend”, comment on other persons’ posts and even have one-on-one chats. There are several in-built apps that can also be used to complete different tasks or serve specific purposes.

Climbing into stardom

The rise of Facebook to become “the” social media was not slow but not instant either. After changing the name from “The Facebook” to just “Facebook” in 2005, this social media channel was opened to the general public in 2006. Within the year 2009, the company had 350 million users joining in its list and in the summer of 2012, the number finally rose to the magic number of 100 million. By the end of 2018, the number had grown to 2.32 billion, which is more than half of the world’s population and they are all present in the program written in the Harvard dorm room. In 2019, the numbers are becoming less, but with an average of 52%, Facebook is still the top contender in social media sites. However, the introduction of sites like Instagram, Twitter decreased its popularity. Another favorite social media messaging service called WhatsApp has been recently acquired by Facebook. Still, novel services like Snapchat are gradually making their presence felt. However, the company is taking the necessary step to address this particular issue.

The range of devices

Unlike the programs of its predecessor companies, Facebook did not need the user to download or install any installer file in their device. Although in the time when the only digital device was computers, only an internet connection was sufficient to connect and use the social media program. Nowadays, with the advent of smartphones, tabs and other handheld digital devices, it has become necessary to download the app onto the device. Thereafter, the user has to input their information and can access their profile. In the case of security measures, the program or “app” in the new OS vernacular has made some major changes to ensure the security of the user data. Certainly, maintaining an appealing UI is a priority to drive user engagement that both Android and iOS have their own restrictions around. Still, in recent cases, the company has faced some serious problems in the matters of fake accounts, fake posts, and information with a debatable source. Facebook has employed third-party companies to perform the fact-check and other necessary data.

The operating systems

The main limitation the company was facing from the start was the dependence on other operating systems. From the start, it was either accessed from mainly Windows or the Macintosh operating system. When the era of the smartphone or handheld devices came into existence, it was either Android or the specific operating system of Apple Inc, the iOS. Being dependent on these operating systems posed two specific problems:

  1. The coding and the necessary programming tasks become complex when it comes to two different operating systems. Moreover, if only the example of the Android is taken, the OS essentially dictates Facebook about the hardware requirement it will need. Having to depend on a third-party OS makes it impossible to add features because it may or may not suit the specification requirement allowed by the OS.
  2. Facebook has been developing devices like Oculus, and voice-calling services like Portal, which are essentially the development of Facebook. Having to depend on the operating system like Android practically determines that the company cannot add necessary hardware as it may clash with the inherent limitations of Android. Furthermore, the development of new versions or upgrades of this operating system will force the social media company to change the specification of its devices every time, adding to the production and implementation costs.

To cope up with these problems and ensure the independence of its programs and devices from the operating systems of other parties, Facebook has announced that it is now going to build its own operating system from the scratch. According to the general pulse, this step was eventually coming, but the effect on the market and among its users is yet to be seen.

The changeover to its own

The bid to stand on its own two legs in terms of an operating system was abuzz in the grapevine of the computer technology world, and the news was confirmed by the company itself later. Facebook told its users and the general public worldwide that it is appointing one of the creators and developers on Microsoft’s Windows NT OS, Mark Lucovsky. The step taken was supported by the Vice President of Hardware, Facebook, and confirmed in the statement that the company is seriously considering the fact that the future generation should have space for them. In the light of dependency on third-party systems, especially operating systems, it may not be possible for Facebook to achieve the target in terms of penetration and digital presence. For that reason, they are thinking of doing it on their own.

Expert’s opinion

According to the experts also, this step was in the pipeline for some time. Development of VR devices, Other machines like Oculus, a voice-calling feature like Portal, and even the AI-enabled program the company is developing, depending upon OS by Google, or any other company would have been limiting. For one, the developments had to be done according to the changes happening to the OS, and secondly, the hindrance of faster development in the case of Hardware would surface; as the Other OS may not be compatible with the hardware specification of the new development by Facebook.

Signing off

The development of a new OS is certainly exciting to Facebook users, however, there are other factors to consider too. In the future, although not certain, Facebook can become the next Apple, where you have to buy their devices to enjoy their programs. With the world’s majority using android by Google and the number still increasing, the outcome of the project and the decision of the company regarding it will determine the fate of this development.

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