Posts Tagged ‘#softwaredevelopment’

How Cross-functional Teams Help in Building Amazing Digital Products?

Monday, December 21st, 2020

Do you feel that the crucial resources of your organization are getting wasted and overspent? You are right. Sometimes when priorities and roles of departments get scattered with unclear goals and objectives, it happens. These roles include marketing, designing, development, to operations. The lack of expertise and strategic approaches also leads businesses to struggle to build reliable digital products. 


A cross-functional team approach. 


The thought behind ‘Cross-Function Teams’ is on Agile Methodology. It brings people from different functional expertise (with the right skillset) together. The prime aim is to work towards a common goal. 


Different ideas and unique perspectives of people from various disciplines lead to innovative and robust end solutions. The cross-functional team also:

  • Promotes collaboration within the company
  • Removes the wastage of the resources
  • Maximizes your efforts to achieve the business goals faster

Who Needs Cross-Functional Teams?

Enterprises that wish to accelerate their growth with agility and flexibility must incorporate a cross-functional approach within their ecosystem. 

Why Your Organization Needs A Cross-Function Team?

When teams collaborate and work effectively at every phase of building a digital product, the result becomes remarkable. Every person brings immense value and ideas to the table, and hence the product becomes amazingly unique. 

The best part about having a cross-functional team is that the product gets reviewed entirely irrespective of an individual’s domain’s viewpoint. Also, team spirit is always there.

A cross-function team reduces the time frame required in the development cycle. It increases the team’s overall flexibility and adaptability that syncs perfectly with the marketing trends. 

Cross-Functional Teams and DevOps

The DevOps model resonates well with the cross-functional teams. DevOps approach emphasizes close collaboration between Dev and Ops team for the entire SLDC. It:

  • Increases the release cycles
  • Improves team communication
  • Promotes stable operating environments

However, cross-functional teams emphasize the entire product development process. It improves the efficiency of every discipline.

Benefits of Cross-Functional Teams in Digital Product Development

Cross-functional teams are high in demand. They can potentially satisfy the growing user requirements like:

  • Extremely personalized experience
  • Convenience, flexibility, and smoothness

Although there are several benefits of cross-functional teams, the 3 major business benefits:

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  1. Better Collaboration & Coordination Across Functional Areas

In many SaaS companies, lack of coordination & communication between marketing, sales, and product teams can impact the product quality and business value. 

A cross-functional team is a savior in such situations.

It let your organization behave as an effective enterprise tool and helps teams focus on common business goals. Also, cross-functional teams provide customized, cohesive, and reliable digital products.

  1. Rapid Innovation in Development Process & Digital Products

Organizations operating in silos often find it tedious to identify and implement advancement areas across the value streams. Here, cross-functional teams help identify the best practices for business-wide learning and operations that result in smarter decision making.  

When people from different functional expertise and creative ideas solve a common problem, it becomes easy to create innovative and scalable solutions.

  1. Reduced Cycle Times to Boost Customer Satisfaction

Cross-functional teams skip passing customer requests from silo to silo and deliver a fast solution to user queries. In this way, the query cycle time gets reduced, and customer experience gets improved.

9 Must-Have Leadership Skills for Successful Cross-Functional Teams

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Due to a lack of a structured and strategic approach, cross-functional teams often face a lack of accountability, failures, and goals mismatch. It affects the business reputation. Therefore, enterprises should focus on building collaborative teams with a tailored approach. The implementation of cross-functional teams can result in higher success rates for your next digital product. 

We hope you have got fruitful insights about the cross-functional teams. Are you still struggling to understand some pointers or wish to know them in detail? Successive Technologies is there to guide you. Connect now!

We are a next-gen technology services company that helps clients build future-proof organizations through innovative, data, and insight-led solutions. We help them enable their strategy and cost-efficiencies with speed. Contact us to know more.

Why AIOps is the Next Big Thing in IT Operations?

Friday, September 4th, 2020

AIOps platform market size is growing exponentially. According to Markets and Markets latest survey, the AIOps market size will reach USD 11.02 billion by 2023 and USD 237 billion by 2025. But, what is AIOps, what it is designed to do, how it is developing, and why AIOps is the next big thing in IT operations? If you are also looking answers for such questions, then your search ends here. Have a look:

The ‘What’ Of AIOps

AIOps is the application of Artificial Intelligence (AI) to IT operations. It is Continuous Integration (CI) and Continuous Deployment (CD) for core IT functions. AIOps combines machine learning, big data analytics, and various AI technologies to automate the challenging IT tasks. Using the IT data collected from algorithm analysis, AIOps check assets and gain visibility into dependencies within or outside of the IT systems. It helps IT Ops and DevOps teams work smarter and faster. It also denotes a shift from siloed data to a more dynamic business environment.

With AIOps, Ops teams can tame the immense complexity and quantity of data. This prevents outages, maintains uptime, and match endless service assurances. By 2022, 40% of all large enterprises will integrate big data and ML functionalities to replace and support monitoring, service desk, and automation methods (Source: Analytics India Mag).

AIOps Benefits

The prime advantage of embracing AIOps is that it provides momentum and agility to the Operations Team. This helps to ensure the uptime of vital services and timely delivery for better customer experience. Other AIOps benefits:

  • Data-Driven Decision Making

AIOps brings key ML techniques to the IT operations and helps with decision making. It enables the data-driven approach and automates responses. Such automated responses eradicate human errors and data errors. AIOps lets the organization focus more on resolution than detection.

  • Event Noise Reduction

Machine learning technology has great learning skills. With AIOps, using ML, the operations team can identify the error pattern and take immediate counteraction against the discrepancy.

  • Immediate Cause Identification

AIOps platform enables deploying correlation analytics. This helps teams to identify errors and its root cause by correlating monitoring data pointers. As a result, a team can resolve issues quickly and efficiently.

  • Predicting Event Warning

Early error detection is as necessary as fixing it. AIOps with advanced analytics can’t only detect the anomalies in the application performance, but also fix it efficiently for better customer experience.

  • Enhanced Customer Experience

AIOps can predict underlying availability and performance issues by collecting and analyzing data. It accelerates deployment and problem-solving processes.


AIOps is here to stay. It can potentially replace the traditional IT approach with streamlined automation and better efficiency. At Successive Technologies, we integrate the AIOPs, DevOps, and Agile procedures across the software lifecycles to improve operational efficiency and foster innovation. We deliver applications at the pace of business with comprehensive AIOps and DevOps services.

Build the next generation of your business with us now. Get started!

Importance of APIs in the World of Social Media

Tuesday, June 30th, 2020

You have probably heard of the acronym tossed around in recent years. API is the acronym for Application Programming Interface which is a set of instructions, standards, or requirements that enables a software or app to employ features/services of another app, platform, or device for better services. Concisely, it’s something that lets apps communicate with each other. One of the major aspects of API is that it has made the internet experience much more pleasant for every person. The acronym has helped you compare the best prices for flights, allowed you to embed a map into your store’s website, and even seamlessly processed your credit card payments. If you want to explore more of it, then this blog will give an overview of APIs and how they relate to social media platforms.

Role of APIs for Social Media

Social media has exploded in recent years. Today, the number of people on social media has grown to nearly 3 billion, and the numbers are projected to continue their upward trend. As we know, there are numerous platforms, from Facebook, Instagram to Twitter, Imgur to Foursquare, and more, cater to a remarkable range of digital interactions to people around the world. 

APIs make social media possible and they are crucial to successfully exchanging all of this information and delivering the experience that users expect. Without APIs, it would be difficult for your website to link your Facebook page or Twitter account to your website or to combine your Google Plus account to your blog posts in order to promote your authorship reputation. In like manner, you will not be able to use the Google Analytics tool in auditing and optimizing your e-commerce website for better search performance. The social media marketing tools that are used in encouraging businesses are powered by APIs. As far now, there are many marketing values that are derived from social media APIs which include but not limited to the following:

  • Showing ad campaigns to your site as a publisher.
  • Application development to expand the benefits of using marketing tools.
  • Displaying social media buttons to optimize the social shares of your post.
  • Seamless launching of an email marketing campaign using APIs for customer subscription lists and ad campaigns.
  • Tracking down the data analytics information from your website to the analytic monitoring tool or software.

Big Examples of Social Media API Functionalities

As mentioned above, APIs are being used in countless ways by every social media platform today. Here are a few popular examples:

Facebook Graph API:

At present, Facebook is the world’s largest social media platform, with more than 2.4 billion active users worldwide. The Facebook Graph API is an HTTP-based API that provides the main way of accessing the platform’s data. Third-party developers and creators use this tool to retrieve information such as username, email, birthday, and hometown of users. Besides, popular chains such as Subway and Starbucks use the Graph API to collect user information to assist in their marketing and advertising strategies.

Twitter Ads API: 

The Twitter API mainly allows you to add Twitter functionalities to your application. Moreover, the Twitter Ads API is a key part of their business; it not only helps promote Twitter accounts but also allows organizations to launch their scheduled advertising campaigns. With the help of API, marketers can reach out to people of a certain age group from a certain city. From one ad account, an organization can roll out about 200 active advertisement campaigns.

Imgur API: 

Imgur is another amazing social media platform where people share entertaining images. It has a global user base with high engagement, and these users are particularly interested in technology, video games, food, and music. Brands outside of Imgur can utilize its API functionality to expose these users to new gaming and tech items and products. Currently, Imgur offers its third version of APIs which use OAuth 2.0. Therefore, you won’t have to encrypt your requests, but simply send them to https:// via SSL/TLS. 

LinkedIn API:

LinkedIn can be described as the world’s number-one social network for business users. It was established in 2003, and currently serves millions of users in more than 200 countries worldwide. LinkedIn also offers API access to developers (RESTful), so that all contacts, jobs, relationships, companies, and interactions would be displayed by third-party providers. Likewise, there are many more: Instagram, Reddit, Snapchat, and other social media brands all have created APIs. These APIs will act as potent technologies supporting the ever-expanding promise of social media.


With the aforementioned information, I hope you will find an API that you can use to add versatile social engagement capabilities to your applications! For more information, you can connect with our business consultants. 

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