Archive for the ‘Tech Updates’ Category

Topmost Strategical Technology Trends in 2020 You Should Know

Wednesday, August 26th, 2020

With each passing year, we are witnessing new advancements in the technology transforming businesses around the world. While some things already exist and are common finds in the modern enterprise, other new technologies are ‘prime pickings’ to drastically change the way we live and work. Rapid developments and adoption of these technologies in the enterprise and our lives are contributing to the digital transformation. Analysts have identified that technology trends will shape and disrupt businesses in the next few years.

Every modern technology evolves with new use cases and even newer applications. Additionally, we will begin to see the new benefits and opportunities. Its 2020 and analysts have found out some of the top strategic tech trends that will have a wide impact on both the people and businesses.

Strategic Technology Trends in 2020 depend on two major areas:

  • People-centric
  1. Hyperautomation
  2. Multi-experience
  3. Human Augmentation
  • Smart spaces
  1. Distributed Cloud
  2. Blockchain
  3. AI Security
  1. Hyperautomation

Hyperautomation elevates task automation to the next level. Knowing the selection of automation mechanics, the way they relate to one another and how they may be coordinated and combined is a significant focus for hyperautomation. In other words, It’s the combination of multiple machine learning, packaged software and automation tools to deliver work. This is further kicked off with robotic process automation (RPA).

  1. Multiexperience

Multi experience is basically created by the use of multi-touchpoint and multisensory devices. This is anticipated to grow widely in the coming year as well. In fact, Multi-experience currently focuses on immersive experiences that use augmented reality, virtual reality, mixed reality, multi-channel human-machine interfaces and sensing technologies.

  1. Human Augmentation

Human augmentation is leveraging technology to increase human capabilities both physically and cognitively. The proliferation of smart devices, and smart wearables can be now seen widely. New applications include the use of these wearables to improve worker safety in the mining industry. In fact, wearables could be used to increase worker productivity and increase human ability.

  1. Distributed Cloud

The cloud holds a lot of potential when it comes to manage operations, governance, updates and evolution of the services. Now, distributed cloud is how the cloud is shifting towards a new era. Most have thought of the cloud as being location independent every time. But now with distributed cloud, physical location of where those data centers are located becomes increasingly important.

  1. Blockchain

Blockchain has the potential to remold industries by enabling trust, providing transparency, and enabling value exchange across business ecosystems. However, it remains immature for enterprise deployments due to a range of technical issues including poor scalability and interoperability. It has been analyzed that Blockchain, will be fully scalable by 2023. Moreover, true blockchain or “blockchain complete” will have the potential to transform industries, and eventually the economy because of the complementary technologies such as AI and the IoT begin to integrate.

  1. AI Security

As mentioned earlier, technologies like hyper-automation already show how true digital transformation is changing in the business world. All the same, these technologies also create security exposure through potential new points of attack. In such case, AI security outgrows as a key solution. Safety and threat leaders should concentrate on three important areas; shielding AI-powered systems, leveraging AI to boost safety defence, and expecting nefarious usage of AI by attackers.

Final Thoughts

In today’s competitive environment, It is important to always remember that embracing change and adopting new technologies and trends will guarantee that your organization maintains a competitive edge. Implementing such technologies will definitely be a game changer for your business. Get ready for the better future!

Google Will Auto-Delete Your Data by Default—Everything You Need to Know

Friday, August 14th, 2020

Google has been lambasted for collecting and retaining data that users don’t even realize it holds. A year ago, the company added some auto-delete controls that allowed you to set your Google account to delete its browsing history every 3 or 18 months. But it was long overdue. The information Google gathers from its users now holds an expiration date. Recently in the annual Google I/O developer festival, Google made one major announcement that it will soon start deleting your data automatically.  Location History, Web & App Activities will auto-delete after 18 months by default. However, YouTube history will delete automatically after three years by default. The default deletion only applies to new Google accounts, which means if you are an existing Google user leveraging the company’s services, you need to change your settings. For active Google users, the company has decided to send reminders and notifications about changing its auto-delete settings. Also, Google proclaimed to overhaul its privacy control settings with guided tips and suggestions to make the process more spontaneous.

“We will continue to challenge ourselves to do more with less, and today we are changing our data retention practices to make auto-delete the default for our core activity settings,” said Google and Alphabet CEO Sundar Pichai. “The approach is to give users the convenience, accessibility, and benefits of everything including the recommendations that come from retaining 18 months of history while abolishing innumerable storage,” Pichai added further.  More than 200 million people have visited Google’s Privacy Checkup tool so far. The Auto-Delete features are approved by default so that privacy protection reaches everyone rather than the people who modify their settings.

Google is making it more comfortable to access incognito mode on elected apps. The mode allows you to browse or use apps confidentially, without letting Google save your browsing history, cookies, or site data. Google promised to let its users stay in incognito mode across its family of apps, so that they won’t have to turn it on in each app. Besides, it will also offer more proactive privacy controls and help supervise users by managing their privacy settings. Now, users will be able to access the key Google Account controls through search. Additionally, the Auto-delete features do not apply to services meant for long-term data storage, like Gmail, Google Drive, and Photos.

Below steps will guide you to turn on auto-delete if you haven’t done it yet:

  • Head to your Google account’s activity page on desktop or mobile.
  • Proceed to the auto-delete section under Web & App Activity, Location History, or YouTube History.
  • Select the auto-delete duration.

Strategies to Boost Your Product ROI in Uncertain Times

Tuesday, July 21st, 2020

As the global situation continues to develop rapidly and our lives are changed more and more, business professionals are still searching for answers to some of their most pressing questions. One of the big question is how to increase the business productivity and boost product return on investment. If the same question is coming across to your mind and you need a solution, then your search ends here! This blog explains latest insights into what strategies help top companies to deliver fantastic products that customers return to time and again.

It has been analyzed that there is a successful way to boost your product ROI as well as to reduce customer turnover for tech first companies and the world of software development, I.e. product QA.

Why Product Quality is Key?

It is a major fact that quality is crucial to product success. It can mean the difference between an app your customers love and a simple app with low ROI. Leading quality is all about influencing those around you so that they prioritize QA. In order to achieve success, it is important for you to explain your team that how it will save costs and improve customer experience down the line, reducing churn. Walk your teams through the customer journey and explain how important is product quality is.

This communication will definitely increase empathy among teams. Once your company understands the value quality can bring, it will become much easier to make QA a priority for customer satisfaction.

One of the most important things to keep in mind that organizations with an expanding user base can scale their testing capacity in several ways, such as

  • Implement Automation
  • Hiring extra QA Engineers
  • Partnering with Outside Experts

Moving further, there are three important process which is crucial for business in every situation. In fact, these strategic ideas are not limited to huge corporate powerhouses: Companies of any size or budget can implement them. Let’s get know about it in detail below-

Ways to Improve ROI for Your Business

Early Testing

Without any doubt, continuous testing is key to amplifying your QA strategy. It lets you catch and fix bugs early, which means few bugs make it to production and there are fewer happening you have to put out.

It also means that you’ll produce higher-quality products for your users, who then will be more likely to stick with you. By testing earlier, you are building testing into the cognition of the development process. This will help prioritize quality by putting QA at the front of the minds of designers, developers, and testers alike.

Smarter QA

It is also important to understand that you don’t need to drastically increase your testing capacity. Instead, you need to take an assessment of your current process. That’s because it’s natural in every business for legacy strategy and software to become the norm. By optimizing your current testing capacity, you can make your QA work smarter.

Use Cost Effective Channels

While businesses won’t see the same amount of new customers and growth they’re used to with a halt of paid media and offline marketing efforts, then you should not completely restrained goals. Preferably, shift your approach and make the most out of existing customers across high-value channels.

Marketers can take this time to shift to a marketing strategy that relies on email, mobile, and in-app marketing. These channels have great ROI and cost less to run on average.

Conclusion

All of these tried-and-tested techniques can level-up your ROI strategy without the expenditure of endless resources. It’s all about supercharging your process and getting the most out of it. Once you apply these ideas then you can deliver quality at speed and retain your user base, even when times are uncertain. Still have some queries? Reach out to our team to understand business solutions and strategies that will help you succeed in these uncertain times.

Google Meet Introduces AI and Machine Learning-Based Noise Cancellation Feature

Monday, July 13th, 2020

The immediate demand for Internet-based meetings has risen for a few months due to the increased number of employees working from home. The Covid-19 pandemic has shut down all the organizations and forced employees to work from home. To help everyone transition to a home office environment, Google is updating its premium virtual meeting app, Google Meet, with the much-required noise cancellation capability. The feature uses Artificial Intelligence (AI) and Machine Learning algorithms to eliminate noise in the background for video calls/conferences. What’s more? The feature leverages supervised learnings that necessitate training an AI model in a labeled data set and comes handy in improving the quality of group meetings. Besides, the AI-enabled noise cancellation hit the web first, following with the iOS and Android coming later.

Here’s How It Works

The feature announced later in April for G Suite Enterprise and G Suite Enterprise for Education customers, but since the rollout continued, it is now becoming accessible for Meet users on the web. However, the noise cancellation gets activated by default but can be turned off by heading over to the audio settings and turning the noise cancellation toggle off.

Serge Lachapelle – G Suite’s Director of Product Management says “The capability operates with the help of machine learning algorithms. The audio of the speaker is transmitted securely to the cloud where a machine learning algorithm analyzes it to identify the main voice and remove all the ambient noises surrounding it in real-time”. However, he adds “Once the processing takes place, the filtered out voice – free from ambient noise – is delivered to the person on the other end of the call. Overall, the quality of the voice comes out pretty clear, but the segments where the processing has been done sound a little degraded or low. But, it will improve eventually.

Serge Lachapelle – G Suite’s Director of Product Management says “The capability operates with the help of machine learning algorithms. The audio of the speaker is transmitted securely to the cloud where a machine learning algorithm analyzes it to identify the main voice and remove all the ambient noises surrounding it in real-time”. He further continued “Once the processing takes place, the filtered out voice independent from ambient noise is delivered to the person on the other end of the call. Overall, the quality of the voice comes out pretty clear, but the sections where the processing was been done sounded a little deprived or low. But, it will improve with time”.

Curious already? Here is the video featuring Serge Lachapelle- G Suite’s Director of Product Management. In this video, he is describing the working of “Denoiser” in detail using a snack bag, a clicking pen, and rotating a metal object in a glass.

Slack and AWS Team-Up to Drive Agility in Software Development

Friday, July 10th, 2020

Why? Because new shared initiatives make it easier and engaging for teams to manage their AWS resources in slack. AWS (Amazon Web Services) and Slack Technologies declared an extended agreement to deliver innovative solutions for intensifying the industry workforce collaboration and communication. The goal is to help distributed development teams communicate and become extra agile in maintaining their AWS resources from inside Slack.

How?

Slack will relocate its comprehensive voice and video calling capabilities to Amazon Chime (a communication service by AWS that enables users to chat, place business calls, and meet). Besides, Slack leverages AWS’s global infrastructure to promote the rapid adoption of its platform by business customers and to proffer data residency to them by which they can independently choose the country/region in which their data is stored at rest while satisfying the compliance necessities. Slack will continue to rely on AWS as its favored cloud provider to add innovative and collaborative features whereas, AWS will adopt Slack organization-wide to streamline and strengthen team communication.

Stewart Butterfield, the Cofounder, and CEO of Slack said that “The future of business software will be driven by the unification of cloud services and workstream collaboration tools. Moreover, the strategic partnering with AWS allows both companies to scale, satisfy demand, and deliver enterprise-grade offerings to our customers. By integrating AWS services with Slack’s channel-based messaging platform, we’re helping teams easily and seamlessly manage their cloud infrastructure projects and launch cloud-based services without ever omitting slack”.

The Integrations

Slack and AWS will also elongate product integration and intensify interoperability to help the teams in managing their AWS resources in Slack channels and Amazon Chime chat rooms with more prominent flexibility. Let us have a look at some of the integrations:

Amazon AppFlow Integration

It allows users to transfer data between the Slack and AWS services rapidly and securely. Need to run data flows regularly? Schedule them in advance or trigger them with specific business events with the help of Appflow Integration. In the coming months, AWS and Slack will enhance this capability, empowering users to transfer data bi-directionally between multiple Slack channels and AWS services in a single flow.

AWS Chatbot Integration

AWS Chatbot, an interactive agent, enables development teams to monitor and use AWS resources where they are already working– Slack. DevOps can execute AWS operational activities that incorporate monitoring, system management, and deployment workflows, all inside Slack. Besides, AWS Chatbot is already in use by several other teams across the globe to enhance the application development process. In the coming years, AWS Chatbot service will consolidate 175+ services of AWS to give developers the ability to collaborate with their teams and help them maintain their cloud-based services without dropping Slack.

AWS Key Management Service with Slack Enterprise Key Management (EKM)

EKM enables its customers to utilize their keys stored in the AKMS (Amazon Key Management Service) to encrypt essential files and messages. Slack leverages AWS’s security services like the AWS Key Management Service for distribution and control of cryptographic keys. Invented for security-conscious or regulated company customers seeking improved visibility and control over their data in Slack, over 95+ firms are now utilizing the solution to handle their encryption keys.

Amazon Chime

To ensure an upgraded and comfortable calling experience, Slack Calls is migrating to Amazon Chime’s voice and video calling infrastructure. Slack will leverage AWS’s proven infrastructure to deliver excellent and reliable user experiences. Soon, AWS will power audio, video, conferences, and screen-sharing capabilities in native Slack Calls. Besides, the transition will allow adding new features, such as mobile video, so users can continue to rely on Slack for secure industry communication.

Working Together to Unlock Enterprise Innovation

“Collectively, AWS and Slack are providing development teams the ability to collaborate and innovate faster on the front end with applications and the ability to manage their backend cloud infrastructure efficiently. We look forward to operating with Slack to increase the ways we can help our customers innovate in the world of cloud,” said Andy Jassy, CEO of AWS

Google Meet Introduces AI and Machine Learning-Based Noise Cancellation Feature

Friday, July 10th, 2020

The immediate demand for Internet-based meetings has risen for a few months due to the increased number of employees working from home. The Covid-19 pandemic has shut down all the organizations and forced employees to work from home. To help everyone transition to a home office environment, Google is updating its premium virtual meeting app, Google Meet, with the much-required noise cancellation capability. The feature uses Artificial Intelligence (AI) and Machine Learning algorithms to eliminate noise in the background for video calls/conferences. What’s more? The feature leverages supervised learnings that necessitate training an AI model in a labeled data set and comes handy in improving the quality of group meetings. Besides, the AI-enabled noise cancellation hit the web first, following with the iOS and Android coming later.

Here’s How It Works

The feature announced later in April for G Suite Enterprise and G Suite Enterprise for Education customers, but since the rollout continued, it is now becoming accessible for Meet users on the web. However, the noise cancellation gets activated by default but can be turned off by heading over to the audio settings and turning the noise cancellation toggle off.

Serge Lachapelle – G Suite’s Director of Product Management says “The capability operates with the help of machine learning algorithms. The audio of the speaker is transmitted securely to the cloud where a machine learning algorithm analyzes it to identify the main voice and remove all the ambient noises surrounding it in real-time”. However, he adds “Once the processing takes place, the filtered out voice – free from ambient noise – is delivered to the person on the other end of the call. Overall, the quality of the voice comes out pretty clear, but the segments where the processing has been done sound a little degraded or low. But, it will improve eventually.

Serge Lachapelle – G Suite’s Director of Product Management says “The capability operates with the help of machine learning algorithms. The audio of the speaker is transmitted securely to the cloud where a machine learning algorithm analyzes it to identify the main voice and remove all the ambient noises surrounding it in real-time”. He further continued “Once the processing takes place, the filtered out voice independent from ambient noise is delivered to the person on the other end of the call. Overall, the quality of the voice comes out pretty clear, but the sections where the processing was been done sounded a little deprived or low. But, it will improve with time”.

Curious already? Below is the video featuring Serge Lachapelle- G Suite’s Director of Product Management. In this video, he is describing the working of “Denoiser” in detail using a snack bag, a clicking pen, and rotating a metal object in a glass.

Potential of 5G Enabled Edge Computing to Build IT Infrastructure

Thursday, June 11th, 2020

Today, advanced computer technologies can make a big difference for your business. It’s been a major fact that IT infrastructure has been advancing in leaps and bounds along with the growth of network resources focused on how to optimize technology infrastructure. In recent times, there is a lot of buzz about 5G technology.

The propagation of 5G networks, which will increase bandwidth extensively and make it easier to transmit high volumes of cellular data, opens up a number of opportunities for edge computing applications. Since 5G will help to fight latency with its distributed architecture, companies will be able to use these networks to expand their network edge and move data far proficiently. Here, you will infer the details on some huge benefits of 5G enable edge computing and how it provides many opportunities for IT leaders.

Getting Started with Edge Computing & 5G

In simple words, edge computing brings cloud resources- compute, storage and networking, closer to applications, devices, and users. It occurs by using small power cell stations to enable data to transport at high speeds. They capture data feeds to downstream processing systems located in core infrastructure, either in an on-premise data center or the public cloud.

With the massive interest in digitalization across all industry verticals – 5G is a key technology. 5G technology is important for consumers as well as businesses as we move into the Fourth Industrial Revolution and discover all that 5G has to offer. In fact, Edge computing is a crucial part of the 5G platform and provides a huge advantage for communication service providers in grabbing new business opportunities. Edge computing can enable 5G to deliver on its latency and bandwidth requirements. While 5G will increase the capacity of the network, and make it faster, edge computing will enable applications to be hosted physically nearer to the end-user.

Globally, cloud and IT providers are already deeply involved in the enterprise along with the telecom market, and sensing a chance to bolster sales across the board with the move the edge, have developed fairly complete edge narratives that incorporate 5G and hybrid cloud computing.

As per the statistics, “edge computing combined with 5G creates incredible opportunities for new products, platforms, and experiences in every industry. By 2025, 75% of enterprise data will be processed at the edge, compared to only 10% today.”

Key Trends Empowering 5G Enabled Edge

  • AI Based Network Management

As seen, enterprises are moving toward virtualization and cloudification which requires new levels of network automation. Today, workloads are increasingly becoming dynamic and many IoT applications are running require low latency. This would definitely warrant a shift to AI-enabled network management platforms that will open several new opportunities and provide ease.

  • Cloud-based virtualized networking

At present, the rising number of connections and demand for lower latency has created much requirement for some transformative strategies. Considering this, it became mandatory for businesses need to transition to networks with cloud-based virtualized networking. It allows for simplified management and extension of network capabilities, which help accelerate innovation, service fulfillment, and operations.

  • NFV and SDN technologies

It has been identified that both Network function virtualization (NFV) and software-defined networking (SDN) technologies are expected to demonstrate the highest opportunities in the 5G infrastructure market. The role of SDN is to make networks more flexible and agile. On the other hand, NFV replaces single physical network appliances with virtualized network functions which are linked together across virtual machines.

  • DevOps for Network Operations

As the adoption of cloud-based virtualized networks increases, the need for continuous development and operations (DevOps) methodology arises. DevOps methodology for network operations is crucial to future network evolution because it provides an environment for continuously engineering (the overall process includes building, onboarding, testing, and managing). 

Final Thoughts

There is no doubt in saying that edge computing offers several advantages over traditional forms of network architecture and will surely continue to play an important role for companies going forward. Implementing transformative network strategies and modernizing enterprise networks will help innovative businesses get the most from this opportunity and deliver new services at the edge. Ultimately, 5G enabled edge computing will help businesses to place their intelligence where it needs to drive superior business outcomes.

Why Enterprises Need To Consider Application Modernization in 2020

Thursday, June 11th, 2020

At present, day by day evolving customer expectations, rising need for agility in businesses, and reliable & optimal use of Big Data and cloud-native technologies have resulted in the rise of application modernization solutions driving Digital Transformation across enterprises. In today’s world, digital transformation is not only just a buzzword; it’s a must to keep your business competitive in a rapidly changing technological landscape. Owing to this, business applications have a hard time surviving with it due to various downsides. In fact, it is almost impossible to thrive in the digital economy without application modernization. So modernizing it at the right time will give your business a strong edge over your competitors. A lot of businesses have already been adopting it in different ways.

This will be the point of discussion through this article, application modernization trends, its approaches, and why enterprises should invest in application modernization? Before getting started, it’s important to understand the meaning of Application Modernization. Have a look-

Application Modernization- An Intro

In a nutshell, application modernization means updating your legacy applications to scalable, cloud-native app environments by using modern technology stacks, making sure they are running fast and smoothly, on secure platforms. When businesses plan to modernize applications, it drives new processes and the necessary infrastructure which supports them. In fact, it enables you to optimize data, accelerate business innovation, and deliver exceptional customer experiences.

Some of the immediate benefits include

  • Enhance Developer experience- Quickly create and deliver new applications and services through the adoption of a cloud-native architecture and containerization.
  • Accelerate delivery- Adopt DevOps best practices to compel a culture of automation and transformation.
  • Deploy enterprise applications on hybrid cloud platforms- Advance efficiency by automating operations in your hybrid multicloud environments.

Regardless of benefits, there are still some challenges faced by companies, such as:

  • Lack of Agility
  • Data and App Security
  • Legacy Systems
  • Aging Infrastructure
  • Monolithic Designs

Considering this, it has been analyzed that in 2020 and beyond, business leaders will need to approach application modernization with a mindset of reimagining it from the ground up, with a focus on superior security, faster speed, and consolidated systems.

Top Strategies to Follow for Application Modernization

Many organizations still struggle to build a strategy around application modernization, and are often unsure of the approach to modernisation. Well the solution is here!

There might be many questions comes to your mind, for example- Does your application just need an update or a complete revamp? Is your current application not able to meet new business requirements? Is it too complex to manage for users? Is it not agile enough? Is the total cost of ownership too high relative to the business value it provides? Does it present security risks? To solve these queries, you need to consider these three strategies for your application modernization:

Re-hosting

Also known as the ‘lift and shift’ model, this approach involves moving your application’s underlying resources from an on-premise data center to the cloud as-is. In this option, the application codebase remains the same, the infrastructure is migrated to cloud infrastructure-as-a-service (IaaS), including cloud-based storage, compute, and network resources. It is a low-cost modernization approach and at Successive, we can help you develop a total solution in the cloud using Microsoft Azure.

Rebuilding

To achieve the most substantial benefits of the cloud, and for any application that can provide a strategic or competitive advantage for your organization, we recommend rebuilding as a cloud-native application. It can also mean re-writing one or more layers of the application to add the features and functionality.

Replacing

If your application has become more of an obstacle than a business tool, you may want to consider reassessing your requirements and replacing it with a new solution. A simple example would be replacing an on-premise version of Microsoft Exchange Server with the cloud-based Office 365. The consumption of the services changes from a purchased license to a pay-as-you-go subscription.

Conclusion

2020 will be a gigantic year for application modernization. So, it’s essential you as an entrepreneur take steps towards optimum application modernization if you look out for prosperity based on current technological activities. The journey through the modernization of applications allows businesses to take advantage of these technologies and the Successive team is well-equipped to guide you no matter what stage you are in the process. To get started on your application modernization journey, contact us to learn how we can improvise your business processes.

Test Cases of HOCs containing Query Component using Jest

Thursday, June 4th, 2020

There are a plethora of articles on testing of react components using Jest and Enzymes, but there are fewer in which they talk about testing of complex components. However, this article will help you to walk-through the testing of complex components i.e HOC containing Query components.

The main focus of this article is to reach to the component on which we are able to find wrapper of that component using Jest

Implementation
Let’s take an example of the HOC with a basic query, which returns a new component:

Here we have passed Wrapped Component as an argument and when data is loaded HOC renders this passed component with new data and when loading is true it renders div component Loading… text, and if there is an error it renders div component Error text.

Testing

To test our HOCs I will be using Enzyme and Jest, you can easily add these to your project by npm or yarn task runner.

Click Here to know more

In withQueryDog.test.js, we have 3 test cases, loading, error and return a Component with new props. To check these test cases, we have used mount WithQueryHOC (loaded before each test with some mocked component) and we have used MockedProvider to mock (this allows the tests to be run in isolation and provides consistent results on every run by removing the dependence on remote data)

You may notice the prop being passed to the MockedProvider called addTypename, Reason this is here is because of how Apollo Client normally works. When a request is made with Apollo Client normally, it adds a  __typename field to every object type requested. This is to make sure that Apollo Client’s cache knows how to normalize and store the response.

When we’re making our mocks, though, we’re importing the raw queries without type names from the component files.You may also notice the await wait(0) line, it delays until the next “tick” of the event loop and allows time for that Promise returned from MockedProvider to be fulfilled. After that Promise resolves (or rejects), the component can be checked to ensure it displays the correct information.

About Author

Sagun Saluja is a technology enthusiast with 3+ years of experience working on  JavaScript projects using technologies such as ReactJS, Apollo Graphql, NodeJS, Express, Mongo, Jest.

Top five navigation apps while traveling abroad

Thursday, March 26th, 2020

You are bound to feel strong adrenaline at the mere thought of traveling to an exotic foreign location. But, as you are discovering beautiful places in the new city, the chances are you will get lost in a strange place. Luckily enough, technological advancements have come up with a variety of navigation apps. And you can roam across any corner of the city without the fear of getting lost. 

A mobile phone and an internet connection are all you need to direct yourself using navigation apps. And both the tools are increasingly common these days. There are countless navigation apps available on the play store and iTunes, but each app cannot deliver a superior quality experience. 

To help you have a seamless touring experience abroad, below are the top five navigation apps recommendations.

Google Maps 

Google Maps is undoubtedly the best navigation apps available. It’s also the most ranked app, with 154.4 million users in April 2018. And it’s still ruling the charts till today. The app is beneficial for international travelers because, along with road directions, it also offers multiple transit routes and options for public transport. You can also explore nearby restaurants, shops, hotels, etc. using Google search in the app.

MAPS.ME

MAPS.ME allows you to save the map offline. And it uses a unique compression method that reduces the size of offline downloaded maps. Although the file size is smaller, you still have access to highly detailed maps similar to Google Maps. If you are short of free space on your phone, then MAPS.ME can be your savior. It has tools like a map editor, location sharing, and bookmark sharing. 

WAZE

The WAZE app has amazing real-time features because it combines GPS navigation possibilities with social sharing apps. It helps you to receive the most updated traffic and traveling conditions. The app provides you with real-time updates, for example, cheap fuel prices, road detours, etc. It also allows integration with Facebook and the calendar.  

HERE WeGo

The app got launched by Nokia in 2013 named HERE Maps. You can download neighborhood, city, country, or even continent map for offline use. You can also have ‘collections’ which refer to different itineraries available for online or offline use. The drive mode of the app has helpful features like day or night mode, set route and road preference, speed limit alerts, and traffic data. 

SYGIC

The app features detailed 3D and 2D maps of all continents on the earth. It provides you with parking information, such as prices and availability. Another feature of the app is you can pair it with smart devices and wearable like Apple watch. It’s a high-end app and offers different levels of subscription to suit all your needs. 

Summing Up

Those were the top five navigation apps you can rely on while traveling abroad. You can reach wherever you want by using the apps above. They provide you with the utmost accuracy and most user-friendly interface.

Smart Home Automation Guide 2020

Tuesday, March 24th, 2020

Home automation is building automation for a home, called a sensible home or smart house. A home automation system will control multiple electronics or gadgets to make the complete which includes lighting, climate control, entertainment systems, and appliances, home security like access control and alarm systems. When connected with the web, home devices play a crucial role to control the interior of things (IoT).

A home automation system basically connects controlled devices to a central gateway. The interface to manage the system uses both wall-installed terminals, pill or desktop mobile application, or an internet interface, which will even be accessible off-site through the web.

The Traits of a Sensible Home

Smart home automation makes life easier, and that’s why numerous people are pursuing it. As a general rule, any device in your home can hook up with an automatic network. This is often true as long as you invest during a device that’s “smart home compatible.”

Users control these devices via voice, remote, or an app on a tablet or smartphone.

While clever domestic automation was reserved for sci-fi novels, the era behind it has recently ended up very attainable, affordable, and accessible. Today, everyone can incorporate smart home elements if they want. It’s less difficult than ever before to attach and manage them all in one place.

Application and Technologies

  • Lighting control system: A “smart” network that incorporates communication between various lighting system inputs and outputs, using one or more central computing devices.
  • Occupancy-aware control system: it is possible to sense the occupancy of the home using smart meters and environmental sensors like CO2 sensors, which can be integrated into the building automation system to trigger automatic responses for energy efficiency and building comfort applications.
  • Indoor positioning systems-Like a GPS for indoor environments, IPS refers to the technology that helps locate people and objects indoors. That location information is then fed into some sort of application software to form the knowledge useful. As an example, IPS technologies enable a variety of location-based solutions, including real-time location systems (RTLS), wayfinding, inventory management, and first responder location systems.

There are many technologies that may be used for indoor positioning, five of which are listed below

  • Proximity-based Systems
  • WiFi-Based Systems
  • Ultra Wide-band Systems
  • Acoustic Systems
  • Infrared Systems
  • Air quality control. For example, Air Quality Egg(Automated air quality detector tool) is used by people at home to monitor the air quality and pollution level in the city which creates a map of the pollution.
  • Smart Kitchen and Connected Cooking. Nowadays we are managing kitchen appliances by using voice control devices like Amazon Alexa or Google.

Research and Markets

The global home automation and security manage market become worth $5.77 billion in 2013 and is expected to succeed in $12.81 billion by means of 2020; this marketplace is projected to grow at CAGR of 11.36% between 2014 and 2020

The demand for strength efficient solutions coupled with the rising worries for enhanced protection has spurred the marketplace for domestic automation & safety control. This marketplace, which initially began with wired technologies, has now entered the generation of wireless technologies with the emergence of technology together with ZigBee, Z-Wave, EnOcean, and others.

In home automation, which programming language is better to use?

To create the core(hub) of the software, where you might be making use of algorithms and AI, you have to use Java, Python or some other object-oriented language. To interact with the core (hub) you could make Android or iOS applications. 

There are several such software programs in the market. The fine known of those is OpenHAB, and try to establish not unusual interfaces and APIs in a clever home space that is still closely fragmented. Originally created by means of software engineer Kai Kreuzer, OpenHAB has advanced to end up the maximum mature open supply framework out there—with a passionate and developing community at the back of it.

Coding in Java and OSGi, OpenHAB was the result. It gives customers a vendor- and technology-agnostic open supply answer that is simple to maintain and in simply extendable. This approach not only allows you to operate OpenHAB with nearly any IoT device, but also you can control the end product with both devoted iOS and Android apps, along with any pc capable of running JVM—making Linux, Mac, or Windows all possibilities.

On top of OpenHAB’s other advantages is the truth that it is able to work offline—meaning that you don’t have to upload your own home automation facts to the cloud.

Reference Links:-

6 Future Technologies

Friday, January 24th, 2020

There has been a huge increase in the technology involved in the daily life of humans in the past 50 years. From engineers feeding in 0s and 1s into a room-sized computer to a wrist watch reminding us to complete our daily goal of 20,000 steps, technology has come a long way. The common man hadn’t even heard of a smartphone 12 years ago and today it’s hard to spend even a few hours without it. The technological advancement seen in the last decade was unseen in human history and it’s natural that we will one-up ourselves in the coming years. With a lot of new tech being conceptualized developed and tested, the future looks more exciting than ever before. There are many exciting new technologies that will continue to transform the world and improve human welfare. Here are six of them-

1. Self-Driving Cars

Self-driving cars exist today that are safer than human-driven cars in most driving conditions. Google, Uber have been testing them for over 2 years now. Over the next 3–5 years they’ll get even safer, and will begin to go mainstream. The World Health Organization estimates that 1.25 million people die from car-related injuries per year. Half of the deaths are pedestrians, bicyclists, and motorcyclists hit by cars. Cars are the leading cause of death for people ages 15–29 years old.

Just as cars reshaped the world in the 20th century, so will self-driving cars in the 21st century. In most cities, between 20–30% of usable space is taken up by parking spaces, and most cars are parked about 95% of the time. Self-driving cars will be in almost continuous use (most likely hailed from a smartphone app), thereby dramatically reducing the need for parking. Cars will communicate with one another to avoid accidents and traffic jams, and riders will be able to spend commuting time on other activities like work, education, and socializing.

2. Virtual and Augmented Reality

Computer processors only recently became fast enough to power comfortable and convincing virtual and augmented reality experiences. Companies like Facebook, Google, Apple, and Microsoft are investing billions of dollars to make VR and AR more immersive, comfortable, and affordable.

People sometimes think VR and AR will be used only for gaming, but over time they will be used for all sorts of activities. For example, we’ll use them to manipulate 3-D objects.

To meet with friends and colleagues from around the world. And even for medical applications, like treating phobias or helping rehabilitate paralysis victims.VR and AR have been dreamed about by science fiction fans for decades. In the next few years, they’ll finally become a mainstream reality.

3. The Internet of Things

The Internet of Things has long been talked about amongst tech insiders as the next big innovation in-home technology. In recent years, IoT has begun to carve a niche for itself in everyday life with the growing adoption of systems like Google’s Home and Amazon’s Alexa. These devices will continue to integrate more aspects of the home into one harmonious system by utilizing the internet, allowing a user to control anything from the air conditioning to their security via voice command and a small personal assistant.

Apple has announced its plans to roll out the HomePod this year and Samsung is reportedly working on their Bixby technology in order to compete with the success of the Google and Amazon systems. You can expect that one of these devices will be simplifying life in your home and the homes around you by 2020.

4. Artificial Intelligence

Artificial intelligence has made rapid advances in the last decade, due to new algorithms and massive increases in data collection and computing power. AI can be applied to almost any field. For example, in photography, an AI technique called artistic style transfer transforms photographs into the style of a given painter.

Google built an AI system that controls its datacenter power systems, saving hundreds of millions of dollars in energy costs. The broad promise of AI is to liberate people from repetitive mental tasks the same way the industrial revolution liberated people from repetitive physical tasks.

Some people worry that AI will destroy jobs. History has shown that while new technology does indeed eliminate jobs, it also creates new and better jobs to replace them. For example, with the advent of the personal computer, the number of typographer jobs dropped, but the increase in graphic designer jobs more than made up for it. It is much easier to imagine jobs that will go away than new jobs that will be created. Today millions of people work as app developers, ride-sharing drivers, drone operators, and social media marketers- jobs that didn’t exist and would have been difficult to even imagine ten years ago.

5. Internet for everyone

We can’t seem to live without the internet (how else would you read sciencefocus.com?), but still only around half the world’s population is connected. There are many reasons for this, including economic and social reasons, but for some, the internet just isn’t accessible because they have no connection.

Google is slowly trying to solve the problem using helium balloons to beam the internet to inaccessible areas, while Facebook has abandoned plans to do the same using drones, which means companies like Hiber are stealing a march. They have taken a different approach by launching their own network of shoebox-sized microsatellites into low Earth orbit, which wakes up a modem plugged into your computer or device when it flies over and delivers your data.

Their satellites orbit the Earth 16 times a day and are already being used by organisations like The British Antarctic Survey to provide internet access to very extreme of our planet.

6. Cryptocurrency & Blockchain

After Bitcoin’s meteoric price jump in 2017, major tech players have begun to take cryptocurrencies seriously. Along with major Initial Coin Offerings that have hit major news outlets like Etherium, smaller companies are developing Stablecoins that provide an attempt to provide all the pros of cryptocurrency transactions without the price fluctuations that have plagued the system. As these coins begin to work themselves out and exchanges even out the fluctuations in prices, expect these assets to be mainstream methods of payment by 2020.

Blockchain, the decentralized ledger that holds together cryptocurrencies, has applications reaching far beyond financial transactions. Companies have applied the technology to everything, from simplifying tracking and access to information in academia to interesting and amusing games that use complex algorithms to create unique experiences.

You can read more of our blogs here.

Don’t vex. Focus on UX!

Thursday, January 23rd, 2020

Even if you aren’t a technology junkie or a design major, there is one term that has been used so many times that it has carved a niche for itself in the back of your mind, much like a constantly buzzing bee — ‘user experience (UX).’ It may seem like a voguish trend but has in fact, been around for quite some time. With an increasing dependence on mobile phones and other devices, it has gained immense popularity in the last few years.

Aimed at increasing customers’ satisfaction towards a product by making it easier to use and access, UX Design has become an inseparable part of technology. All design and engineering must be carried out keeping in mind that at the end of the day, the product has to be used by the customer. As Steve Jobs says — start with the customer experience and work back toward the technology.

UX engineering encompasses better navigation, findability, usefulness, and credibility. Not just this, it focuses on content strategy, information architecture, interactive design, typography and much more. From small-scale benefits to vast influences, it also has a wide range of applications in business. Stay with us to know more about these!

1. Be the puppeteer

With more and more entrepreneurs and startups popping on the landscape, the business world is becoming fiercer by the day. Hence, one of the main motives of each enterprise is to rise above its competitors. For achieving this, it is essential to have user experience engineering skills in the arsenal as they can have a huge impact in mobilisation of prospective customers.

This is evaluated with the help of conversion rates (defined by Wikipedia as the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators). A case study by Masha Kokovina from Vintage Web Production highlights how they were able to improve conversion rates by 75% by just fixing minor UX problems. These can include placing the call to action button at the right position, having a video on the landing page, increasing the font size of the text, etc. Analysing why customers are leaving or being retained is pivotal to enhance the user experience and consequently, improve the conversion rate.

2. Smaller hole in your pocket

It is rightly said that a stitch in time saves nine. Instead of resolving an issue much after it has already caused damage, it is better to enhance usability and fix the problem during the design phase itself. UX engineering helps achieve this by incorporating the right set of features at the grassroots level through different usability testing tactics. Feedback obtained from customers at an early stage can be used to rectify errors using user-centered design processes. This leads to formation of an apt product and circumvents large expenditures.

3. Do you exist?

The first thing that entrepreneurs do when they have a light-bulb moment for a startup is go to GoDaddy.com and register the domain name for the respective website. From the biggest multinational companies to the smallest restaurants, official websites have pretty much become the existential proof of any organisation. They help businesses interact with customers by making information easily accessible to them at any hour of the day. However, since this has become a requisite now, just having a website does not suffice. It must be accompanied with an amazing user experience which hence, boosts businesses as explained above.

4. Oh, won’t you stay with me?

At the end of the day, what really matters is how content your customers are with your product or service. The success of your mobile or web app is interlinked with its ability to satisfy its users. Just because an application is built doesn’t guarantee that it will experience a surge of utilisation. With immense competition in the digital world these days, users are more than willing to switch to a different product or app if they are dissatisfied with the former.

Statistics have also revealed that organisations that focus on user experience tend to retain customers much more than those that don’t. The question ‘do i like using this product/service/app?’ bears much more weight than ‘what is its worth?’ or ‘is it even useful?’ Enhancing user experience is key. Happy customers also tend to spread a good word about your product and this helps in popularising businesses.

..

“User experience is everything. It always has been but it’s still undervalued and under-invested in. If you don’t know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.” — Evan Williams, CEO of Twitter

My team and I are avid seekers of technology. We would be delighted to know what you’ve been doing to contribute to this evolving madness. Feel free to strike conversation with us!

Future-Proof: Leverage Technology To Drive Innovation And Success In The 2020s

Thursday, January 23rd, 2020

Technology has completely taken over every aspect of our life. The business landscape is no different, and constant changes in the tech world have revolutionized business processes as well. Seagate said that 2/3rd of CEOs will start focusing on digital strategies to boost customer experience by the end of 2019. Also, IDG says that 44% of the companies have already begun their march towards a digital-first approach for customer experience.

It is clear that technology is coming up in a big way to drive customer experience. If you are not taking initiatives for digital transformation then you are bound to be outpaced by forwarding looking enterprises with a focus on stellar customer experiences.

Moreover, technology is not a static concept. It is always evolving, dynamic, and volatile. This is bringing about a paradigm shift in the way we think, act, buy, and make a decision. BE it genomics and advanced DNA for spousal choices or autonomous vehicles, the world is fast embracing digital. If you too want in on this high impact sphere of technology then the first step would be to know the different trends that will propel the digital transformation pace in 2002 and beyond. Read on to know what these trends are –

1. The Rise of AI

AI or artificial intelligence is no longer the stuff of science fiction novels and those bizarre shows. This is the age when machines are getting at par with the human brain. Developers and data scientists are coming up with new and interesting frameworks for AI. It started with the RP-ing games and has now ventured into the simple everyday aspects of our daily life. The AI system can control everything from our smartphones to GPS navigation. Companies like Amazon and Google have come up with their personalized AI models. You can have human-like realistic interactions with a machine.

The upcoming year would see further improvements in AI. The rise of supercomputers and robotics have further contributed to this trend. Smart homes, smart TVs, smart cars are no longer a dream. We have automated, digitized systems at our disposal.

2. All About AR/VR Reality

Augmented reality and Virtual reality were usually associated with video games in the Yester changes. All that changed when AR was introduced in mainstream media. Machine learning scientists and coders are constantly working at making our lives easier, convenient, and more time-efficient. AR or augmented reality is a concept that allows people to stream live content and get digital updates on any device connected to the network. Almost every platform has now become optimized for the mobile phone. Mobile e-commerce, app development, and database management have become very lucrative fields with a lot of scope for research.

Virtual reality, on the other hand, is a space where a person gets to experience a different world altogether. It is a complete audio-video holistic experience. This immersive exercise helps you shut out the real physical world for a while and enter a different sphere. In 2020, we can expect a mixture of these concepts. The rise of MR or mixed reality would be a framework that would allow for more transparent interactions with digital assets and machines. Microsoft’s HoloLens is a good example of how MR can change our lives.

3. Intuitiveness and Code-free Platforms

Every device or platform that we use these days is programmed to make things simpler and more value-adding for the user. A simple web store or a full-fledged application- intuitiveness is the bind that connects it all. Also, website development is no longer the domain of developers and software engineers. These days, anyone with an idea and an internet connection can build their website in a matter of minutes.

The rise of WYSIWYG website builders gives you a preview of how the content would appear on the user-end browser. You even get the provision of making real-time changes to the content with the on-site editor. And the best part? You can do all this and more without having to write a line of code.

4. One System to Rule Them All

Technology these days is all about fragmentation and yet having a distinct hierarchy. There are super systems, huge databases, and frameworks to control all the aspects of your business. This gives you better control and flexibility over the operations. It also boosts your reach, performance, and productivity. The rise of social media has changed the face of marketing. There are different updates on social media networks that allow developers to advertise their brands and get more views.

Facebook, Twitter, and Instagram have entered the eCommerce game with great gusto. Everyone wants to build a substantial social media presence to become more reliable and relevant. Trending on social media is a sure shot way to success. And in the forthcoming year, we have predicted more of content marketing and social media boost. The rise of influencers, bloggers, vloggers, and other internet celebrities bears testament to this fact.

5. Growth of the IoT Framework

IoT or the internet of things is a framework that gives developers space where they can connect multiple devices and platforms in a single network. This simplifies the data sharing and customization process. You can now access, share, and compute information quickly and conveniently. It also gives you better online visibility. SEO optimization, CRM systems, and content management are some of the biggest trends that show immense potential in the next year. Brands will try to make their services more user-friendly and relevant to the average web user. Gone are the days when a few big shot companies ruled the market. Today, the competition is ruled by demand patterns and market metrics.

The developers need to have an in-depth idea of the market, the competition and the techniques they’re using. IoT gives you a better grasp on things. It makes information more accessible. You have better control over the data you’ve collected. It also reduces the risk of cybercrime as you can set firewalls, antivirus programs, and encryptions to protect the information. IoT is being used by several companies these days, including industry leaders like Google and Amazon.

The Business advantage

Leading an enterprise and a team of talents isn’t an easy task. Technology can play the role of an indispensable asset. Whether it’s creating a unique enterprise infrastructure, designing a UI, integrating Salesforce into the existing system, or adopting web application security, technical upgrades are necessary for every enterprise.

As we say welcome to 2020, the latest tech trends are surely going to make a pronounced impact. Enterprise owners need to adopt these changes and make their venture future-ready!

Drone Technology — Uses and Applications

Thursday, January 23rd, 2020

A drone, also known as an unmanned aerial vehicle or UAV, is basically a flying robot that can be controlled remotely or it may have the technology to fly on its own using software-controlled flight plans which are embedded in their systems.

Drone technology is something that is continually evolving, with investments in it increasing year by year. This is because drones have a wide range of uses that are crucial for several industries. For example, unmanned aerial vehicles are commonly used in the military for gathering intelligence, for anti-aircraft target practice and more.

The military isn’t the only field where drones have irreplaceable value. Today, they are used in weather monitoring and prediction, traffic monitoring, in search and rescue efforts to reach places that are impenetrable by humans or larger machines, in surveillance, etc.

They are even used for personal and business purposes. Real estate and delivery services are among the industries which have really benefited from drone technology. When cameras are attached to drones, they are used for aerial photography and videography by photographers, filmmakers, real estate agents, etc. Many top UX design firms play an important role in the development of drones.

How does a drone work?

Drone technology works in conjunction with GPS and onboard sensors. Today, many drones have advanced features that make them extremely durable and intelligent, thus widening their scope of use. Below, we take a look at the different components of drone technology.

Radar positioning and return home

Modern drones are integrated with dual Global Navigational Satellite Systems or GNSS, which includes GPS and GLONASS. These drones can fly in GNSS as well as non-satellite modes. Radar positioning helps in accurate drone navigation and also displays the current position of the drone in relation to the controller. The Return to Home feature guides the drone back to the controller.

Obstacle detection and collision avoidance technology

High-tech drones come with obstacle detection and collision avoidance technology in order to ensure safety. These sensors thoroughly scan the surrounding environment, while SLAM technology and software algorithms produce the scanned images into a 3D map.

Gyroscope stabilization

Drones can fly smoothly because of the gyroscope stabilization technology embedded in them. In addition, the gyroscope also provides important navigational data to the central flight controller.

Inertial Measurement Unit (IMU)

The IMU is a technology that can detect the current acceleration rate using one or more accelerometers. It does so by detecting changes in various rotational attributes using the gyroscope.

Motors and propellers

These are technologies that enable the drone to move into the air and hover or fly in any direction. They let the drone either hover or fly based on the data received from the flight controller and electronic speed controllers.

Google Bert Update

Thursday, January 23rd, 2020

Almost five years ago, Google introduced a development known as RankBrain to its search system. Now, it has rolled out a new change known as BERT, and the company calls it “the biggest change of the last five years”. This means that BERT is the biggest change to hit Google’s search system since RankBrain came out, and we can only expect a huge impact on searches.

BERT, which stands for Bidirectional Encoder Representations from Transformers, is a neural network-based technique for language processing. It is a Natural Language Processing (NLP) that has been pre-trained in the Wikipedia corpus and is capable of helping Google gain a better understanding of language, content, and queries so that it can serve better results to users, including enterprises such as top UX design firms and individual users.

Google said BERT helps better understand the nuances and context of words in searches and better match those queries with more relevant results. It is also used for featured snippets. What makes BERT unique is that it can use the context and relations of every word that is found in a sentence, as opposed to one by one in order. This means that simply by looking at the words that come before and after a particular word, BERT is capable of figuring out and understanding the full context of that word.

Understanding BERT better

With this new technology, Google can gain a better understanding of the full list of a query that a user has. To better explain this, Google even gave a very simple example that is easy to understand. If a user searches for “2019 brazil traveller to USA need a visa”, the word “to” and how it relates to the other words used in the query is very important if Google is to give relevant and useful results for the users.

Initially, Google did not have the technology to understand the context of the word “to” and so, it would provide results related to U.S citizens who are travelling to Brazil, rather than a Brazilian travelling to the U.S. In other words, it was not capable of returning accurate, relevant results which the user was looking for.

However, with BERT, the search engine will be able to understand these words in queries a little more like humans do, meaning that it is able to understand the importance of the word “to” in this particular query. Thus, with BERT, Google is able to provide enhanced user experience by returning highly relevant results.

Google Ads Lead Form Extension- A New Way to Capture Leads

Thursday, January 23rd, 2020

Google Ads is doing it again — testing a new lead form extension so that its advertisers can capture more information about their customers. Will the new lead form extension work?

In 2010, Google came out with contact form extensions. Leads were sent to an advertiser’s email inbox. The contact form extensions never saw the light of day. In 2011, Google rehashed their plan and came out with cost-per-lead ads. Users could submit their phone numbers or email IDs directly from an ad to request more information. That idea didn’t work out well either.

Here’s the latest news. Google Ads is testing ways for businesses to capture customer information through lead form extensions. The extensions are currently in beta testing. These ad extensions help advertisers to capture leads from text ad campaigns.

Why it’s important?

The new lead extensions can significantly help advertisers generate more leads from search ads. However, the quality of these leads will remain questionable, and it is up to advertisers to ensure they follow up with these leads to find out if they are qualified leads.

The new lead form extension is designed to attract customers with exciting and innovative call-to-actions (CTAs). The CTAs can be in the form of a simple website link or as a direct download.

Businesses/advertisers can customize their lead forms using their unique title and description and then indicate what information they require from customers. Some information that businesses can ask for include:

  • Customer name
  • Phone number
  • Postcode
  • Email address

This might seem like very limited data to capture, but with the integration of webhooks, advertisers should be able to see an easy transfer of lead data to sales systems.

Better still- The new option is designed for mobiles as well

Why should we care? Simply because advertising on mobile can be super hard. Small screen sizes, slow connections, and customers’ short attention span make mobile conversion rates much lower than desktop conversion rates. The lead form extension will come up beneath an ad search on mobiles and tablets and allow a user to provide their contact information directly through an advertiser’s ad on the SERP.

What else can a business/advertiser do?

Businesses can design their own background images for each lead form to make them look more attractive.

Businesses can customize the message that appears once the customers submit their information.

What Google Ads support pages say:

A Google Ads support page states that these extensions can be integrated into the business’s CRM.

Another support page mentions that lead form extensions in search ads is a beta feature that is available to only some businesses. The page goes on to explain that other businesses may belong to sensitive verticals/sub-verticals that make it impossible to use these lead form extensions.

Tackling Environmental Challenges with Technology

Thursday, January 23rd, 2020

Technology has permeated almost every aspect of our lives — from the way we shop to the way we communicate and even the way we work. It has made the world a much smaller place by empowering people with easier access to products, services, and each other.

Now, many experts believe that technology has the power to do more than simplify our lives — it can help us build a better future. Technology can help us tackle the growing environmental threats that we face today, and it already has to a certain point. Below, we discuss how.

Development of renewable energy

The clean energy sector is quickly growing as more and more companies realize how it can undo the environmental harm. As a result, a growing number of companies are investing in renewable energy sources such as solar, hydroelectric, and wind power, making them more easily available and more affordable year after year.

Going paperless

Companies, as well as individuals, are reducing their use and reliance on paper, as deforestation has become a huge environmental challenge. Every day, a huge number of trees are cut down to make the paper that we use for reports, bills, receipts, and so on. However, technology has allowed us to reduce our reliance on paper by digitizing our everyday lives. For instance, many businesses have moved their operations to the cloud, which drastically reduces paper usage. Top graphic designing companies help businesses create valuable digital content too.

Adoption of a smarter lifestyle

An important key to tackling environmental challenges is changing our lifestyle. For years, we have been accustomed to living as if our lifestyle won’t fail us, but in recent years, we have come to learn that the way we live is harmful to the very earth we live in. This means that we need to adopt a more sustainable lifestyle, and technology enables us to do exactly that.

For instance, technology has given us electric cars that do not have harmful emissions and smart homes with advanced sensors that help us to save energy. On top of this, the rise of the sharing economy through apps developed by the top UX design firms is also a huge lifestyle change.

Monitoring the environment

Environmental monitoring is another way technology is helping us tackle environmental challenges. Government agencies rely on tech-driven tools to ensure that companies follow environmental regulations, while drones are used to prevent animal poaching. Besides these, air pollution, water pollution, and so on are also monitored and measured using tech-driven tools and equipment.

Boost Your Marketing Strategy with Chatbots

Thursday, January 23rd, 2020

Bots have become an integral part of a good digital marketing strategy. Every smart marketer knows that with bots, you can do more in less time. By automating certain basic tasks using bots, a business can allocate their resources more efficiently, while also reaping all the benefits that bots can offer.

Below, we talk about these benefits and why they are worth considering for your digital marketing strategy.

Helps you understand your customers better

Bots help to gain a better understanding of your customers as they provide an interactive way of engaging with customers. Besides, people feel much more comfortable sharing information with a bot than a real person. After collecting valuable data, they can even monitor customer behavior and look into their buying patterns so that businesses can plan their marketing strategies accordingly.

Suggest and sell products

Today, more people are shopping online than ever before, which means there is a huge potential for bots in sales. In fact, many huge brands have already started using chatbots to suggest products and services to users based on an analysis of their purchasing patterns. So, in other words, bots can act as the user’s personal shopping assistant, suggesting products that they are likely to purchase.

For instance, H&M already uses bots in their app to suggest a personalized collection of products which a customer is likely to buy. Not only does this help increase sales, but it also reduces scrolling time for a customer.

Follow up and engage with customers after-sale

It’s not just answering queries and suggesting products that bots are good for. They are used for outbound digital marketing as well. Even after the sale, bots can be sued to send follow up messages to customers and handle proactive customer engagement. This helps to ensure that your customers are satisfied with the product they have bought. It also shows customers that you really do care about their experience.

Improves overall customer experience

Bots are great because they can be employed in so many ways that increase overall customer experience. When users land on your site, having a chatbot that can efficiently answer all their queries and help solve their problems is a huge plus. For this, it is important that you make the bot sound human while designing it. Bots also help to deliver a personalized experience to customers, which is a huge factor in the purchasing decision of customers.

Inside Google’s Recently Launched Products

Thursday, January 23rd, 2020

When it comes to innovation, Google is a pioneer. It is a brand that is associated with advanced technology and smart engineering so much so that we have come to rely on Google products and solutions for many of our daily tasks.

The company releases a wide range of ground-breaking products regularly, and with each product, it seems like they take tech innovation to a new level. Let’s take a look at its most recent releases below:

Google Pixel 4 and Pixel 4 XL

Google Pixel 4 is a smartphone unrivaled in its performance. Powered by Qualcomm Snapdragon 855 and with a 6 GB memory, the phone is known not just for its fast and powerful performance but also for its high-quality camera.

The Google Pixel 4 XL is larger than the Pixel 4, dons a larger 90 Hz screen, and a better battery as well. Exciting features such as fast and secure facial ID and motion sensor control increase its appeal.

Google Home Mini

This smart speaker from Google is a market hit ever since it was released, and it’s no surprise. It is highly functional and versatile, as well as extremely affordable. It works as a voice-controlled speaker, as well as a smart personal assistant that can help you create calendar appointments, a shopping list, and more.

Chromecast ultra

The Chromecast Ultra is a video streaming device that you can use. It allows you to stream various video content from your mobile device to your 4K TV, including Netflix, YouTube, and Amazon Prime Video.

Google nest hub

The Google nest hub, previously known as Google home hub, is a smart-screen that allows you to control all your compatible smart devices on just one single display, or using voice control. It acts as both a smart speaker and a smart display and has the Google Assistant built-in.

Pixel Buds

These are wireless, Bluetooth earbuds from Google that has a built-in Google Assistant. This means that apart from providing clear and immersive sound, the earbuds support web search and even real-time language translation.

Pixelbook 4

Google Pixelbook 4 can be a laptop or a tablet, or you can choose the tent and entertainment modes. This versatile device runs on a 7th Gen Intel ® Core ™ processor and has 512 GB of storage, making it ideal for both work and entertainment.

Stadia

Stadia is a soon-to-be-released cloud gaming service from Google. Set to be released on November 19, 2019, in select countries, it is integrated with YouTube. This enables a state share feature, which allows viewers of a stream to launch a game on the service on the same save state as that of the streamer.

Nest WiFi

This WiFi system from Google is like an upgraded version of your typical router, allowing every device in your house to enjoy a fast signal. In other words, range and coverage are extended and signal strength is made consistent.

Technology in Everyday Life

Thursday, January 23rd, 2020

The Land of Techno-mo sapiens

  1. There is a lot of salagonitiation these days.
  2. Jake got a job in Tajikistan that pays him 5600 Somoni every month.
  3. Doesn’t this song on the radio sound like the one we sang at Thanksgiving last year?

Go ahead. Type ‘meaning salagonitiation’ in your Google search box. Convert 5600 Somoni to your currency. Check who the music director is for both songs.

It is often said that technology doesn’t change people’s basic needs or their natures. But if you monitor your everyday routine and notice carefully, you’ll realize that it has become indispensable. It does not change what you want but it does change how fast you can get it and with how much ease.

We have talked about Docker, Cloudinary and the stories of famous tech entrepreneurs but let’s scale it down this time. Let’s delve into our quotidian routines — from waking up in the morning to finally catching some Z’s in the night. How do we use technology in our day-to-day life? How deeply entrenched is it in our system? Are we controlling or being controlled by it?

Business and Communication

Gone are the days when your boss had to be in the same room as the rest of her team to discuss monthly sales targets or when you had to put your fax number below your phone number on your website. You needn’t coax customers into filling feedback forms and you needn’t sigh over the fact that you haven’t spoken to that professor from college for years. You don’t even have to tell your employee to keep mailing you the revised version of his work after every few days for you can keep a check at it in real-time — thanks to the Google Drive service! Money transactions have also become much easier via apps like Paytm and so has scanning of documents using GeniusScan or CamScanner.

It is all just a click (or multiple clicks) away. With technologies that allow us to connect to people via multiple social network platforms like Facebook and LinkedIn, video conferencing, electronic mail, WhatsApp and much more, communication have become unrestrained and unbounded.

“Sharing is good, and with digital technology, sharing is easy.” — Richard Stallman

Education

Remember when your Aunt bought you the entire volume set of Britannica encyclopedias for your 10th birthday or when you used to carry a pocket dictionary in your bag? That doesn’t happen anymore. Students do not have to make flashcards anymore to learn vocabulary and universities have apps to keep a track of students’ attendance. Dropbox allows file sharing while the TED app provides motivational lectures. Examinations are shifting towards online mode from offline mode and YouTube has replaced a lot of teachers. With mobile apps and websites that allow you to access full libraries and venture into the vast realm of education, the world had transformed into a place where the only thirst for knowledge, not opportunities, determine ‘how much you know.’

Transportation

More and more ride-hailing companies like Uber and Ola are sprouting up with every passing day. Within minutes, app users can get a ride to a place that is 4kms away or 40kms away. Even metro users of different cities can know the fastest route and the respective fares by using apps like Next Stop Paris or Delhi-NCR Metro. However, a major facelift to the domain of transportation has been provided by web mapping services that process data from a geographic information system database. How long will it take me to get there? Should I take the bus or drive? Is there any traffic in the next street? Answers to all these questions and much more are provided by apps such as Apple Maps and Google Maps.

Entertainment

For a common man, advancements in technology have been the most detectable in this sphere. From buying movie tickets on Fandango or BookMyShow to buying apparel, books and much more on Amazon, everything is near at hand. Zomato, another game changer for gastronomes and epicures, gives information ranging from average cost for two to the menu for that particular restaurant. Operating in over 20 countries including India, United States, Singapore and Italy, it has become extremely popular over the years, especially among youngsters. Let’s say that you go watch a movie and then have lunch at a boutique café that plays jazz music. There is one particular song that you find extremely melodious and want to know what it’s called. Just Shazam it! Music, movies, food and more — technology has revamped all of it.

Woven into the fabric of daily life, it has definitely carved a niche for itself. One of the hottest topics of discussion, technology is no more a facility or luxury; it’s an arrant lifestyle.

My team and I are avid seekers of technology. We would be delighted to know what you’ve been doing to contribute to this evolving madness. Feel free to strike a conversation with us.

Benefits of React Native vs Xamarin: An Easy Comparison Guide

Thursday, January 23rd, 2020

React Native and Xamarin both offer their own sets of pros and cons when it comes to cross-platform app development. Which one is right for you?

Today, React Native and Xamarin are among the most popular tools used for cross-platform app development. But how do you know which one is the right choice for your project?

Using the right tools is critical for app developers because it affects the usability and success of the app. Especially for apps that are to be available on both iOS and Android, seamless functioning on both platforms can be achieved with the right tool.

To help you make the right choice, we compare React Native and Xamarin on various criteria below:

Availability

React Native is completely free, even for businesses. It is an open-source JavaScript-based framework. It also has a very large developer community compared to Xamarin.

Xamarin is also open-source. However, despite there being a free version, you need to spend for enterprise-level applications because the free version doesn’t do much.

Market share

React Native is widely used by tons of top graphic designing companies as well as corporations worldwide, including Fortune500 companies. The Guardian, Skype, Facebook, Walmart, and Tesla are just a few of the companies that use React Native.

For the past six years, Xamarin has been used by tens of thousands of companies everywhere, right from startups to huge corporations. Notable apps such as CA Mobile and Story have been developed using Xamarin. Top UX design firms have built many successful apps and websites using this tool.

Code compilation

For developing apps for Android, React Native uses JIT (Just-in-time) compilation. However, this is not applicable for iOS apps as Apple does not allow dynamically generated codes to be executed on its devices. So, React Native has no option but to interpret the JavaScript code.

When it comes to code compilation, a top app design agency would prefer Xamarin. This is because it uses C# as its codebase, which uses JIT compilation for Android apps while using AOT (Ahead-of-Time) compilation for iOS apps. Thus, compiling managed codes is much easier.

Development environment

React Native allows developers to use an IDE and text editor that they are comfortable with. It also has a Live Reload feature, whereby developers can see the effects of the changes they have made in real-time.

Xamarin is a winner here because of how user-friendly it is, allowing developers to write code on both Windows and iPhone app. The code can be later compiled on a Mac after writing on Windows.

Out-for-sure-cing! Outsource to Save Time & Resources

Thursday, January 23rd, 2020

Let’s go back to the old adage — ‘Alone we can do so little, together we can do so much.’ We could argue that maybe self-sufficiency is a more important thing to learn and one must try to hone his or her skills until overall proficiency is achieved. But it is no surprise that this is better said than done and it is no surprise that indeed, there is power in joining hands.

You cannot be the best at everything but if you do know others who are masters in their domains, collaborating with them can lead to a successful and invincible association. That is how educational institutes work. Instead of hiring one professor who can teach both science and math pretty well, they hire a different teacher for each subject; such that their mastery cannot be challenged and to ensure that students learn from the best.

In business, similarly, outsourcing is the way or agreement through which one company entrusts its own internal activities to an external vendor or company. This involves any functions that can be carried out from an offshore location. They can be operational or non-core functions like manufacturing, accounting, call-center support, etc. or business functions like inventory management, transaction and payroll processing.

The concept, though seemingly absurd, has gained popularity due to the wide array of advantages it poses.

1. Cost and time zone advantages

One of the biggest advantages of outsourcing is cost savings. Many times, it is not cost-effective to expand operations internally due to inefficient equipment or inappropriate location. It may be possible that your business has grown to such an extent that you require a bigger office. In such a situation, you could either outsource basic operations to reduce the need for space or expand or relocate your base to a different place. The latter can prove to be much more cost-efficient and less troublesome.

“If you deprive yourself of outsourcing and your competitors do not, you’re putting yourself out of business.” — Lee Kuan Yew

When outsourced, a job can be done in a satisfactory manner and at a much lower cost. A major reason for this is the difference in wages between western and many Asian countries. Outsourcing to India reduces costs by almost 60% due to lower labor operation costs and lower overhead costs. Another important aspect is round-the-clock efficiency due to different time zones across countries.

Suppose an American firm outsources to a Malaysian company. The firm manager might be done for the day but will wake the next morning with tasks completed by the Malaysian employees. This is how outsourcing keeps things running throughout the day.

2. Access to skilled resources and increased efficiency

When the functions of your back office are complex and difficult to achieve given the current size of your company, outsourcing can be a breath of fresh air since overhead costs pertaining to a particular back-office function can be extremely high. When you outsource your business needs, the partner brings to the table immense experience, tactful business practices, and expertise.

They can handle a complicated project with much more prowess and understanding of the subject area. Basically, outsourcing gives businesses the ability to develop new competencies and skill-sets that can be used as a competitive advantage. This boom in productivity and efficiency would make businesses more successful, more equipped to tackle challenges and helps them streamline cash flow.

“The important thing about outsourcing or global sourcing is that it becomes a very powerful tool to leverage talent, improve productivity and reduce work cycles.” — Azim Premji

3. Better services and focus on core areas

Outsourcing certain non-core business processes like administration and back-office operations, that tend to expand during rapid growth periods, helps you focus on other important aspects by saving time and energy. This is because the expansion might start to sabotage those core activities that form the foundation of your company.

“Do what you do best, and outsource the rest.” — Peter Drucker

Moreover, in case of certain cost-incurring operations that are going haywire or are poorly managed, outsourcing helps to overcome such difficulties by bringing better management skills to the table. It allows you to focalize your in-house resources on building the brand, providing higher value-added services, research and development.

In case a firm receives a contract that would multiply its purchasing volume by a number of times in a short span, it should outsource this function so that its personnel can concentrate on the contract itself. Outsourcing helps companies provide better and faster services in this way leading to high-quality deliverables and lesser time for products to reach the marketplace.

4. Save on Infrastructure and technology

Outsourcing eliminates the need for investments in technology, infrastructure, and people. These form a major section of the capital expenditure that is incurred in back end processes. This is because the outsourcing partner is given the responsibility of handling the business process and is hence, solely responsible for developing the required infrastructure as well.

If a business has outsourced its creative design department, it is not their concern if the latest software is being used or not or how many UX/UI designers are working on a particular project. Their only concern is to see if tasks are being completed on time and accurately. Everything else will be taken care of by the outsourcing partner. Similarly, if a tech company has outsourced its catering, it does not need to worry about whether the stove is working or not or if there is enough ice in the refrigerator. This will be handled by the caterers now since it falls under their domain.

5. Staffing Flexibility

Through outsourcing, you can pick the best people to deal with your core activities, manage your manpower and have flexibility in staffing. A large project might require expertise or skills that your internal staff does not possess. In such a case, it is a good option to bring in contractors who know the requisite workers or people with the required skill set. Your internal staff, in the meanwhile, can imbibe knowledge and skills by working with them to increase their proficiency.

“If you think it’s expensive to hire a professional, just wait until you hire an amateur.” — Red Adair

Moreover, certain functions in the company have seasonal or cyclical demands. Thus, external or additional resources can be employed when things are at a good pace and let go when not needed. This also helps save costs. As an example, an event management company might have a wedding department that is shorthanded for certain months of the year. Outsourcing a few of its responsibilities can help you with services during these few months at a fixed cost.

6. Continuity and Risk Management

Many times, due to one reason or another, the employee churn rate in some companies is quite high. This can cause instability and uncertainty. Outsourcing in such situations is a blessing since it helps maintain consistency and strike a balance because a substandard level of operation can jeopardize the overall functioning of the business.

As an example, if your account manager is on leave due to a family obligation for the next month and there is no one to take his place, it is wise to outsource this job since it will help manage the risk situation effectively for the time being. In this way, outsourcing helps your business sail through tough times.

Now, you know there really aren’t too many reasons against diving into this culture. Save time. Save money. Save energy. Increase your efficiency. Gain access to skilled resources. Cut down on your costs. Steer through sticky situations. Outsourcing has its set of disadvantages but as long as the advantages overpower them, it is a win-win. So, the next time you have a problem you think you cannot handle, outsource; finding it tough to keep the ball rolling, outsource; have too much on your plate, outsource…Getting the drift?

How To Choose The Right Outsourcing Partner

Thursday, January 23rd, 2020

Tech firms are increasingly relying on outsourcing, especially for software development to increase their productivity, reduce development time and tackle overall competition. And if all this can be achieved within the budget, it is the icing on the cake!

However, it is not as simple as it looks. There are a million other things that influence this outsourcing agreement, much like any other business strategy that is framed after due deliberation. For starters, what things should you keep in mind while choosing your outsourcing partner? This is not a frivolous decision but one that can greatly influence the firm’s future. So, sufficient time, energy and effort must be invested in the same to develop a fruitful association.

Why are you outsourcing in the first place?

This is the most important question to ponder upon since outsourcing is not a cure-all; it is only as efficient as the standard one sets. This is extremely crucial so as to set concrete goals. Something like ‘what is the current level of output or performance and what is desired?’ is a great thought to begin with. Hence, eliminate any vagueness or uncertainty in your overall expectations.

Evaluate your partner carefully

Joining hands with an outsourcing partner involves investment in both time and resources. You’ll spend energy to fill a team in on the working of your organization. But all this will go in vain if you end up concluding that they are lacking in skills and technical prowess. Similarly, you can find your ideal outsourced team but it won’t mean much unless it is able to stick around for a good number of months or years. Hence, don’t be reluctant and do ask hard questions to be able to choose an established outsourcing partner.

Choose the right size team

This might seem trivial but it plays a pivotal role in determining the strength of your association with the outsourced team. There is often a misconception that it is best to partner with the largest vendor but sometimes, this can have the opposite effect as well. For example — a large outsourcing provider might not be able to attend to each client with enough care; smaller clients might be neglected and made to associate with developers who are not as proficient. It is also likely to charge much more for its services on account of its brand name and good track record. Hence, a large vendor is apt only when it has to be assigned to a client that is large enough to command its attention.

Smaller partners are usually more flexible, have lower rates and attend to all clients with sufficient attention and effort. Their senior management is more involved in all the projects and this is a big boon. It is also an advantage that cannot be conferred in the case of large vendors.

Investigate

Bring out the Sherlock Holmes in you and carry out a background check. What projects has the outsourcing partner already worked on? What customers did it deal with? Ask for references to get firsthand information on what it’s like to work with that team. Is the outsourcing provider financially secure? Does it have sufficient infrastructure and technology to carry out the designated tasks? Know all this before bringing them on board.

Know the contract like the back of your hand

When partnering with an outsourcing provider, it is always a good idea to obtain legal consultation. In the case of software development, it is all the more crucial due to shared intellectual property that needs to be defined clearly. A non-disclosure agreement is also signed to prevent the outsourced team from leaking any sensitive or private information.

Communicate well

The entire work mechanism is based on a meshwork of efficient communication and collaboration. Hence, it is important to ask a few important questions that influence this. Where should the outsourced team be placed? Will communication be possible if it is an offshore arrangement? Do the qualities of a team in another continent outweigh the problems it poses due to being in a different time zone? Would it be easier to work with a nearshore team? All these points need to be taken into account for a successful partnership.

A simple six-fold strategy, it is a must to consider the aforesaid checkpoints so as to find your ideal outsourcing partner. As for a discussion about such trends in the business and technological world, you needn’t look for ideal partners. We are right here, feel free to reach out.

Beginner’s Guide to Blockchain Development

Thursday, January 23rd, 2020

It is a human tendency to want to be where others are. We set trends. We follow them. We revere them. There exists a sense of hope under a veneer of reality that makes us what to pursue an opportunity. Will it be the big break I need in life or will it devolve into a sharp vicissitude of fortune? Should I delve into this right now or give it more time and see how things pan out?

But for those of you who are willing to take the leap, now would be a great time to explore the sought-after Blockchain Technology for it has immense untapped potential and a vast array of applications that put the word ‘multifaceted’ to shame.

The Dot-Com Bubble, the US Housing Bubble, The Dutch Tulip Bubble — we all know how they surfaced and made their way into the economy, lifestyle, and everything else. But unlike these transient fetishes, it seems like blockchain programming is here to stay. So, how exactly do you become a blockchain engineer? Can it really morph into a successful career?

You could look up an expert on LinkedIn and bombard him or her with a deluge of questions like these. You could buy the first edition of ‘Blockchain For Dummies’ by Tiana Laurence. You could also try your hand at different discussion forums OR you could just read ahead.

1. Understand the basic principles

  • Have a checklist of all the different concepts related to blockchain such as mining, decentralized applications, public ledger, cryptocurrency, consensus blocks, etc. — This will help you translate geekspeak to English and truly understand what this technology is all about.
  • Know the difference between the three types of blockchain networks — public, private, and consortium blockchain.
  • Learn from authentic sources and accounts of those already in the field rather than relatively imprecise sources — For example, Ledger, the first peer-reviewed peer-reviewed academic journal that publishes articles on the subjects of cryptocurrency and blockchain technology, would be a great source.

2. Learn how the process works

  • Play around with cryptocurrency to be able to understand the intricate technicalities of the system.
  • Explore different platforms like Bittrex, Coinbase, LocalBitcoins, Kraken, etc. to weigh their pros and cons.
  • See how exchanges, wallets work, and basically how the entire framework is structured.
  • Check out relevant MOOCs on Coursera, Stanford platform, Udemy, EdX, etc.

3. The technical know-how

  • Programming in C++, Python, and Java to acclimatize to the ecosystem of Bitcoin, Ethereum, etc.
  • Web development to deal will the front-end aspect of blockchain development
  • Proficiency in data structures like stacks, queues, linked lists, etc.
  • Basic knowledge of cryptography
  • Understanding of the concept of distributed ledger technology

4. Draw a distinction between important blockchain platforms like Ethereum, Blockstack, Hyperledger, MultiChain, etc.

  • What are their different features?
  • Which ones are open source and which ones are not?
  • How stable is the community base?
  • What advantages do they have over each other?
  • How rapid is the deployment?
  • What do they primarily cater to? — Smart contracts? B2B cooperation? Initial coin offerings?

5. Lay emphasis on Smart Contracts

  • Read about how smart contracts act as a medium between the buyer and the seller.
  • Know why it is said that these contracts can take the place of lawyers in real life.
  • Understand why Ethereum is used as the platform to encode smart contracts.
  • Know the different features of a smart contract — deterministic, terminable, isolated.
  • Learn about Solidity, a contract-oriented programming language for writing smart contracts, and how it compares to JavaScript.
  • Differentiate between different development platforms Solidity is available on like Remix, Microsoft Visual Studio, Consys Enterprise, etc.

6. Hustle, Hustle!

  • Start working on blockchain development and get feedback from other developers to improve your skills.
  • Work on different blockchain-related open source projects.
  • Figure out how this technology can be applied to a wide array of fields such as banking, healthcare, etc.

7. Know how to make money as blockchain developer

  • Which sector or what kind of firm (private sector, government, big tech, etc.) should you work in? What would suit your area of expertise and working methodology?
  • Be well-versed with the nitty-gritties of currency speculation as it can be quite lucrative.
  • Build your own startup or work on remunerative open source projects.
  • You can also build a career as a decentralized blockchain application developer.

8. Know what’s going on!

  • Network with as many professionals, firms, and blockchain experts.
  • Keep tabs on what developments are happening in this field.
  • Go through online discussion forums and pages that center around blockchain technology.

All you have to do now is follow these 8 simple steps to tread on the path to becoming a successful blockchain developer! Hope this helped you. For any further queries, reach out to us.

Marketing Strategies You Should Avoid To Have A Striving Business

Thursday, January 23rd, 2020

Business marketing has been developing from the days when early humans bartered food and clothing. Since those far off times, business marketing had developed and evolved over the centuries to reach the position it occupies today. It has become a sophisticated beast with many arms and methods to achieve its end. There is no predefined formula to tame such a beast but there definitely are some strict NO-NOs when it comes to dealing with it( Just metaphor for marketing guys, get on with it ).

There are a lot of successful marketing strategies and even more are the poor ones which are destined to harm your business. Days of flyers and sign holders are over. Even clickbait ads on websites don’t work as the consumer is predetermined to focus while browsing and ads are seen as distractions. Interruptive marketing doesn’t work anymore.

Huge budgets are wasted on these outdated techniques and the people responsible have nothing to show for it. It’s time to get on with the newer and smarter techniques and ditch the older and failed ones.

Marketing Techniques to Avoid:

1. Mass Printing Physical Advertising Materials

When was the last time you picked up a flyer and acted on it? Before the internet, brochures, pamphlets, and posters were important in reaching a large audience. Nowadays, they’re more likely to end up in the recycling bin than on the kitchen table. Printed advertising materials are becoming relics; there’s no longer a need to spend significant money to print thousands upon thousands of brochures. Instead, post your information on your website, where interested consumers can find it.

2. Filler Advertising: Creating Content Just for Content’s Sake

Nothing can be more of a waste than putting advertisements out just because you think it’s required. By creating content without direction, you are doing more harm than good. You are creating a marketing campaign based around nothing, and though your customers may not remember the ad, they may remember your company name in a bad light.

3. Spamming = Junk Mail

No one likes junk mail. It’s just a pile of mail you have to sort through to find the letters you actually wanted. The same goes for email. It’s up to you to attract and hold the attention of customers. By bombarding them with unwanted or unsolicited emails, you are tearing down your company’s reputation. If you must email, make sure that you do it on a monthly basis or less. It will make your potential customers more apt to open your email and save them the frustration of filtering through products they have no interest in buying. And it’ll end up in the spam folder anyway

4. Cold Calling is useless

Cold calling is dead. At some point, the prospect of calling potential customers to obtain sales was somewhat lucrative, but today, it couldn’t be more of a waste. Telemarketing is a surefire way to anger customers and annoys them to no end. If you have to call customers, make sure that they signed up for your call list and make sure to call at an opportune point in the day. Nothing is worse than sitting down to dinner and being bothered by unsolicited phone calls.

5. Not Marketing Your Website

I can’t tell you how many times I’ve seen very smart business people come to us with the naïve idea that when the new website is live, it will somehow magically market itself, and visitors will flock to the website by the millions. There are over 1 billion websites on the Internet today. What are the chances of someone stumbling upon your website? Just as your company’s sales will dry up without marketing, your website will also have little or no traffic without marketing. Without traffic, your website is a dead weight in the digital universe. There will be no visitors, no leads, and no sales. Regardless of your website’s purpose or objective, proper marketing is always the key to its success.

6. Ignoring Trends: Making Yourself Invisible to Clients

In the modern age of technology, social media spreads the latest trends. By not paying attention to what people are talking about or what websites they are using, you are hurting yourself and wasting valuable resources. Make sure you know what people want and where they would go to find it.

Bad marketing is something many companies suffer from, but that doesn’t mean that you have to. With just a little forethought, you can turn your advertising into something that’s well-received. If you don’t feel you have the resources to manage your marketing, hire a professional company to do the work for you, and take the hassle out of it. You can be your best friend or your own worst enemy. It’s up to you.

7. The marketing team is working solo

Your marketing manager maybe Superman or Superwoman but to make a business successful — working solo is not the answer. To drive the growth of a business, different teams need to work together, for example, your sales team, product team as well as the customer service team should be involved in the marketing process. For instance, your marketing team generated lots of qualified leads but only a small percentage became paying customers. For a case like this, you may want to have a look at your sales funnel, product, and customer service team performance.

8. Don’t keep up to date with search engines and social media algorithm

Your website was SEO optimized when it was launched and then you just sit back and relax — this mistake could cost you a fortune.

Search engines and social media platform change their algorithm from time to time. Recently, Google is gradually rolling out mobile-first indexing. If your website is not responsive or the mobile version does not display full content as its web version, your website’s ranking could be affected because of this algorithm update.

Similarly, Facebook has changed its algorithm and the new updates prioritize content from friends and family as this kind of content usually creates meaningful conversation and interaction.

If you stick with your old SEO and social media strategy, you will never win the ever-changing marketing game.

9. Marketing to Anyone and Everyone

Most companies make the mistake of focusing exclusively on the number of visitors when analyzing traffic to their website. If the traffic is growing, they are happy, and they will do anything to bring more visitors to the website, regardless of whether these people will become customers. In reality, your website needs the “right” traffic. You need visitors that can be converted into customers. When I refer to the “right” visitors, I am not referring to only demographic parameters. You should be marketing to a niche, not a demographic.

10. Not Measuring Returns on Marketing

Neglecting to measure your marketing results is one of the worst sins in marketing. How can you know if something is working if you are not measuring results? You can’t. Yet, many businesses make this mistake. They sporadically pour time and money into different forms of marketing, and as long as their traffic stays the same or grows, they are happy. Implementing marketing strategies blindly without measuring return on investment is a terrible way to spend your company’s money. This means you are not in control. You are relying on luck and gambling the money away. Another common problem is that most companies who measure results do so incorrectly. They look at “vanity metrics” like traffic or overall leads or sales without an in-depth understanding of how individual marketing campaigns contribute to these numbers.

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