Archive for the ‘Social Media’ Category

What made your favorite social networking site Google+ go down?

Friday, January 24th, 2020

Eight years after it launched Google+ with much fanfare, Google shut down its social network in April this year. Though the announcement to shut down Google+ comes after it was found that a bug that was present for more than two years led to the exposure of data of millions of users to external developers , Google+ was already dying.

And this is not the first time a social network has to be shut down.

In 1997, the first social networking site was launched, SixDegrees.com. At its peak, the site had around 3.5 million registered users. The platform was simple; users could send messages and share content by posting on bulletin boards. The network shut down just four years later in 2001.

Remember Orkut? Orkut was launched in 2004 by a Turkish software engineer and Google employee, Orkut Büyükkökten. Orkut was the result of the search giant’s failure to buy Friendster. Orkut, while not much of a success in the US, proved big in Brazil and India, its two key markets. Orkut had 19 million users in India and 34 million in Brazil when it lost the top spot to Facebook. Google finally shut Orkut on September 30, 2014. This site had a much longer tenure than SixDegrees but still ended up in the grave in 2014.

Another fallen giant was MySpace. It may be hard to imagine how big MySpace was. In 2006, it beat Yahoo and Google to become the largest website in the US by page views. Rupert Murdoch’s News Corp had bought it the previous year for $580 million. Its valuation shot up to a staggering $12 billion in 2007 when it had 300 million users. But it was all downhill for the site from there as Facebook closed the gap with MySpace and became the largest social networking site. News Corp sold MySpace in June 2011 for just $35 million.

Obviously, social media has come a long way since then, and we’ve seen many social media platforms launch, experience relative success (or complete failure), then crash and burn a few short years later. While these sites went down, Facebook, Twitter, Instagram, LinkedIn, and Reddit have only seen upward graphs. So where did these companies lose the plot?

Why did they fall?

Facebook, the most popular social network on Earth, has over 2 billion users. Instagram has over 1 billion. If Facebook were a country, it would be the most populous in the world. This network shows no sign of slowing down, it seems the only limit left to its growth is the number of people on Earth who have access to the internet — something they are actively working on increasing.

So, why has Facebook succeeded where others have failed? What does Facebook have that MySpace and Friendster did not? For starters, Facebook maintained its scale as waves of users signed on and created accounts. Facebook focused more on the user offering unique features to connect and expand your circle while keeping in touch with older friends. Creating a timeline with life events, photo albums, videos, check-ins, events, and social gaming was something never seen before in the social networking space and contributed to the explosive growth and popularity of Facebook. Later on, support for businesses and marketplaces which gives them the opportunity to expand and attract customers also made sure that Facebook didn’t become redundant.

One aspect of Friendster’s downfall was that it was unable to keep up with how many members joined the site. As more people joined, the site grew slower and slower, so slow that people were forced to switch to Facebook or MySpace.

MySpace failed because it connected users to bands, celebrities, and strangers, rather than people you knew in real life. People wanted to interact with their friends and family to enhance and expand their existing social lives onto the internet.

iTunes Ping fell apart. Google+ offered integration with Gmail, hangouts, Drive and also introduced Circles, something which was new in the space but didn’t strike a chord with the potential user base. Users already had Facebook to accomplish anything that Ping and Google+ offered.

What is the takeaway from all this?

Staying Relevant

1. Successful social networks are original. New networks will not survive if they simply copy the concept of an existing service. They must build upon the services by fulfilling a need of the users, or introduce something entirely new that users did not even know they wanted.

2. Successful network scale. As social networks grow, they must be able to accommodate the influxes of new users. When platforms start to slow down and falter due to increased use, people will leave due to frustration.

3. Successful social networks evolve. As user bases grow, so do the wants and needs of those users. When platforms fail to address the feedback of their members, they provide an opportunity for another platform to step in and fulfill that need.

The Future of Social Networking

With the demise of Twitter and SnapChat looming on the distant horizon, the future of social media is up in the air. Facebook and Instagram will continue to dominate the market, but neither service offers everything that a citizen of the social realm looks for.

Facebook is great for news articles, updates from friends, and memes, but the enormous amount of content is overwhelming, and ads take up a lot of space in Newsfeeds.

Reddit is great for anonymity and non-censorship while sharing content but lacks the social part of media.

Instagram is the perfect medium for sharing photo and video but is an awful place to post a quick text update to your friends.

Facebook To End Android Dependency: Here’s How

Thursday, January 23rd, 2020

The social media scenario has been developing over the years. The beginning was with Google’s hangout, then came along Orkut and along that line came the creation of Mark Zuckerberg. Yes, you are right! We are talking about Facebook.

This online social directory became available first to the students of Harvard and later, to anyone who claimed to be of at least age 13. This rule was in place since 2006 and still ongoing. Any person with an account on Facebook can share digital content; it can be text, photo, and other multimedia files in their profile. They can have conversations with other people who are their “friend”, comment on other persons’ posts and even have one-on-one chats. There are several in-built apps that can also be used to complete different tasks or serve specific purposes.

Climbing into stardom

The rise of Facebook to become “the” social media was not slow but not instant either. After changing the name from “The Facebook” to just “Facebook” in 2005, this social media channel was opened to the general public in 2006. Within the year 2009, the company had 350 million users joining in its list and in the summer of 2012, the number finally rose to the magic number of 100 million. By the end of 2018, the number had grown to 2.32 billion, which is more than half of the world’s population and they are all present in the program written in the Harvard dorm room. In 2019, the numbers are becoming less, but with an average of 52%, Facebook is still the top contender in social media sites. However, the introduction of sites like Instagram, Twitter decreased its popularity. Another favorite social media messaging service called WhatsApp has been recently acquired by Facebook. Still, novel services like Snapchat are gradually making their presence felt. However, the company is taking the necessary step to address this particular issue.

The range of devices

Unlike the programs of its predecessor companies, Facebook did not need the user to download or install any installer file in their device. Although in the time when the only digital device was computers, only an internet connection was sufficient to connect and use the social media program. Nowadays, with the advent of smartphones, tabs and other handheld digital devices, it has become necessary to download the app onto the device. Thereafter, the user has to input their information and can access their profile. In the case of security measures, the program or “app” in the new OS vernacular has made some major changes to ensure the security of the user data. Certainly, maintaining an appealing UI is a priority to drive user engagement that both Android and iOS have their own restrictions around. Still, in recent cases, the company has faced some serious problems in the matters of fake accounts, fake posts, and information with a debatable source. Facebook has employed third-party companies to perform the fact-check and other necessary data.

The operating systems

The main limitation the company was facing from the start was the dependence on other operating systems. From the start, it was either accessed from mainly Windows or the Macintosh operating system. When the era of the smartphone or handheld devices came into existence, it was either Android or the specific operating system of Apple Inc, the iOS. Being dependent on these operating systems posed two specific problems:

  1. The coding and the necessary programming tasks become complex when it comes to two different operating systems. Moreover, if only the example of the Android is taken, the OS essentially dictates Facebook about the hardware requirement it will need. Having to depend on a third-party OS makes it impossible to add features because it may or may not suit the specification requirement allowed by the OS.
  2. Facebook has been developing devices like Oculus, and voice-calling services like Portal, which are essentially the development of Facebook. Having to depend on the operating system like Android practically determines that the company cannot add necessary hardware as it may clash with the inherent limitations of Android. Furthermore, the development of new versions or upgrades of this operating system will force the social media company to change the specification of its devices every time, adding to the production and implementation costs.

To cope up with these problems and ensure the independence of its programs and devices from the operating systems of other parties, Facebook has announced that it is now going to build its own operating system from the scratch. According to the general pulse, this step was eventually coming, but the effect on the market and among its users is yet to be seen.

The changeover to its own

The bid to stand on its own two legs in terms of an operating system was abuzz in the grapevine of the computer technology world, and the news was confirmed by the company itself later. Facebook told its users and the general public worldwide that it is appointing one of the creators and developers on Microsoft’s Windows NT OS, Mark Lucovsky. The step taken was supported by the Vice President of Hardware, Facebook, and confirmed in the statement that the company is seriously considering the fact that the future generation should have space for them. In the light of dependency on third-party systems, especially operating systems, it may not be possible for Facebook to achieve the target in terms of penetration and digital presence. For that reason, they are thinking of doing it on their own.

Expert’s opinion

According to the experts also, this step was in the pipeline for some time. Development of VR devices, Other machines like Oculus, a voice-calling feature like Portal, and even the AI-enabled program the company is developing, depending upon OS by Google, or any other company would have been limiting. For one, the developments had to be done according to the changes happening to the OS, and secondly, the hindrance of faster development in the case of Hardware would surface; as the Other OS may not be compatible with the hardware specification of the new development by Facebook.

Signing off

The development of a new OS is certainly exciting to Facebook users, however, there are other factors to consider too. In the future, although not certain, Facebook can become the next Apple, where you have to buy their devices to enjoy their programs. With the world’s majority using android by Google and the number still increasing, the outcome of the project and the decision of the company regarding it will determine the fate of this development.

How Automation Tools Can Help in Digital Marketing?

Thursday, January 23rd, 2020

Today, digital marketing is quickly growing at an unprecedented scale as more and more consumers regularly interact with internet-connected digital devices. As this field grows, the need for automation increases too, to keep up with the growing demand.

Productivity and efficiency are increased by automating certain repetitive tasks that marketers have to carry out, such as posting social media content, email marketing, and so on. Clearly, automation tools developed by the best developers and the best UI UX design services provide plenty of benefits for digital marketers, which are explained below:

Improved productivity and efficiency

Digital marketing automation tools allow you to automate repetitive manual tasks, thus giving your marketing team more time to focus on other creative processes. For example, instead of having to worry about posting on various social media platforms and manually monitoring post performances, automation allows you to access and manage your social media campaigns from a single dashboard. You can even schedule campaigns and posts ahead of time.

Improved scalability

When you invest in automation for your digital marketing efforts, you are essentially investing in solutions that can support your business’ short-term and long-term growth. Marketers do not need to be reminded of how valuable a marketing tech stack that can support your long-term vision is. For instance, HubSpot’s marketing automation tool is a popular tool that can automate emails and other tasks. It enhances workflows using a simple yet powerful interface.

Improved collaboration and accountability between marketing and sales teams

Another great benefit of marketing automation is that it can strengthen the relationship between the marketing and sales team, thus encouraging collaboration and improving accountability. The more prospects the marketing team can reach, the more pipeline they create, which means that the sales team has more opportunities to close. Marketing will be happy with the reduction in costs and the increase in productivity, while sales will be happy with the increase in the number of closed deals. All this is made possible because of the right marketing automation solution.

Helps to target leads across multiple channels

With marketing automation tools, you can reach leads and customers in personalized manners across multiple online and offline channels. Depending on the stage where your lead or customer is on the customer journey, you can choose your channels wisely. Whether you use a tweet, a phone call, an email, a text message, or a postcard to reach them, you can be confident that it is the most effective channel for that particular lead/customer.

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