Facilitated Digital Commerce Transformation for a Leading Audio & Wearable Brand

We helped the client transition to Shopify headless architecture, implemented a MACH-aligned commerce stack, and streamlined their workflows, leading to 3x operational efficiency and a significant boost in ROI.

At a glance

Industry

Retail and Commerce

Location

APAC

Successive Highlight

Operational efficiency

40%

Reduction in bounce rate

About Client

The client is one of India’s leading lifestyle brands and the world’s second-largest wearable manufacturer, renowned for its innovative audio and smart wearable products. Over the past few years, the brand has established a strong presence on major marketplaces, including Amazon and Flipkart, while strategically expanding into Direct-to-Consumer (D2C) channels to enhance customer engagement and retention.

About this project

We transformed the client’s Direct-to-Consumer business by modernizing their digital commerce foundation and enhancing how customers discover, evaluate, and purchase products across devices. Although a market leader in audio and wearables, their D2C platform lacked the speed, stability, and conversion performance needed for growth. We delivered a full-scale transformation using Shopify headless and a MACH-aligned stack, improving performance, user experience, order workflows, SEO, and scalability, driving stronger conversions and increased D2C revenue contribution.

Solutions Implemented

To address performance bottlenecks, scalability challenges, and UX inefficiencies, a comprehensive digital commerce transformation roadmap was executed. Our solutions focused on optimizing front-end performance, modernizing architecture, and establishing an agile engineering foundation.

Modern Architecture Transition:

Migrated to a headless Shopify architecture powered by Hydrogen, Oxygen, and GraphQL, enabling faster front-end rendering, improved performance, flexible integrations, and a scalable foundation to support future innovation and evolving digital commerce needs.

Agile Engineering & DevOps:

Established a sprint-based DevOps pipeline with robust version control, dedicated QA processes, thorough regression testing, and structured release cycles, enabling faster deployments, improved code quality, reduced risks, and more predictable, stable platform updates.

Scalable Digital Foundation:‍

Implemented a MACH-aligned commerce stack with a decoupled CMS, data-driven personalization, AI-powered recommendations, and continuous UX and SEO optimization through A/B testing and analytics, enabling agility, scalability, and improved customer engagement.

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Providing results that exceeded the client’s expectations

Reduced page load time from ~20 seconds to 3–5 seconds, driving a 35–45% increase in conversion rate.

D2C revenue contribution increased from 6% to 8% to a targeted 15–18%, supported by improved checkout flows and user engagement.

Lowered bounce rate from 63% to under 45% and reduced cart abandonment to below 25%, enhancing overall shopping experience and retention.

Unified order visibility across systems, improved SEO performance, strengthened QA processes, and established a future-ready architecture for multi-country expansion.

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