Developed a Mobile Application for a Leading Apparel Brand

We helped the client build a customized mobile application based on Shopify headless, which led to a 42% increase in mobile-based conversions & significant boost in ROI.

At a glance

Industry

Product Engineering

Location

Middle East

Successive Highlight

42%

Increase in mobile conversions

30%

Reduction in checkout times

About the client

The client is a mid-sized D2C lifestyle brand known for its apparel and accessories. With a rapidly growing digital presence, the brand aimed to move beyond its existing web storefront and create a seamless mobile shopping experience. Their goal was to deepen customer engagement, particularly with millennial and Gen-Z shoppers who expect convenience, personalization, and speed when shopping online.

About this project

We partnered with a fast-growing D2C apparel brand to build a custom headless mobile application powered by Shopify’s Storefront API and React Native. The app delivered native-like speed, personalized shopping with AI-driven recommendations, wallet-based payments, and push notifications—features that their millennial and Gen-Z customers valued most. With multi-currency and multi-language support, the brand expanded into five new markets, achieved a 42% increase in mobile conversions, and reduced checkout times by 30%, setting the stage for global growth.

Solutions Implemented

We designed and built a headless commerce mobile app using Shopify’s Storefront API, creating a decoupled architecture separating backend commerce from the front-end. This enabled faster performance, real-time data sync, flexible UX, seamless integrations, and scalable expansion for customer demands.

Shopify Storefront API:

‍We leveraged Shopify’s GraphQL Storefront API to power the product catalog, pricing, checkout, and customer account management—laying the foundation for a seamless headless architecture.

Front-End Framework:

‍The mobile app was built on React Native to ensure cross-platform compatibility for both iOS and Android. Smooth animations and gesture-based navigation were integrated to deliver an engaging and intuitive user experience.

Custom Checkout Flow:

‍Shopify’s Cart API was integrated with native payment gateways such as Apple Pay, Google Pay, UPI, and PayPal. This streamlined experience reduced cart abandonment by 18%.

Providing results that exceeded the client’s expectations

Expanded to 5 new international markets with localized currencies.

Customer retention improved through push notifications and personalized offers.

Average app rating of 4.7 on App Store and Google Play.

42% increase in mobile conversion rates within 3 months of launch.

“The new headless mobile app transformed our customer experience. Mobile conversions jumped by over 42%, checkout is f30% faster, and our shoppers love the personalized features. It’s given us the scalability and flexibility to grow globally with confidence.”

Related Case Studies

Honoring our achievements in AI strategy and innovation, recognized by industry leaders for driving impactful transformation and setting new standards in consulting.

We design solutions that bring unmatchable customer experience to life and help companies accelerate their growth agendas with breakthrough innovation.

successive Advantage

We design and engineer AI-enabled solutions that elevate customer experience and help enterprises accelerate growth through scalable, technology-driven innovation.

Connect with us

Transform your business with innovative, scalable digital solutions—partner with Successive Digital today.